Category Archives: Event report

Slides and Video: Setting Marketing Goals for Nonprofits – Using the Marketing Canvas

Slides from Lida Tohidi’s presentation for NetSquared Vancouver, May 7 201

Video – Presenter View


Marketing Canvas

Video – Webinar-Style

Prefer to see the presentation with the slides emphasized? We got you covered!

Creating a marketing plan for your nonprofit organization will move you from where you are to where you want to be. Learn real tips and trick to starting out right this year with a plan that you can explain to your team and board.

Learn how to identify the ideal donor you’d like to acquire, map out your acquisition plan, and engage with donors on the appropriate channels.

Our Guest Expert

Lida Tohidi has 11 years of experience in digital marketing, program management, and strategic planning in the tech sector and has utilized her talents for nonprofits as well. She is very passionate about mindfulness, as well as diversity and inclusion, and in 2018 alone, she spoke at 25 tech conferences and events. You can contact Lida through LinkedIn and on Twitter at @lidatohidi

How Young People Use Digital Technology – Hosted by Darren Barefoot

What’s the future of technology and social media? Let’s ask the next generation!

Darren Barefoot hosted a series of short on-stage interviews with three young people – a teenager, a college-student and a 20-something – about how they use technology and social channels.

Recorded live by NetSquared Vancouver at the HiVE in Vancouver, April 2 2019

Email automation for nonprofits event cover - icon of lightbulb with gears

Slides + Video: Email Automation for Nonprofits

We snuck a second meetup into November because we couldn’t pass up the opportunity to feature a special guest from Montréal. Antoine Bonicalzi of Cyberimpact introduced our nonprofit members to the basic concepts of email automation and walked us through the flowcharting process. 

Watch the video to discover how to start making email automation work for your organization. In this video you will learn:

• How to communicate more often and more effectively with volunteers, supporters and partners
• How to promote events and other fundraising activities
• How to build stronger relationships while saving time and energy thanks to automation


Antoine Bonicalzi has been involved in digital marketing since 2009. Occupying key roles in several agencies, he has helped hundreds of small businesses and organizations succeed with digital marketing.

Today, as the Marketing Director for Cyberimpact, a Canadian email marketing and marketing automation platform, Antoine has the responsibility of growing its user base across the country. His role involves communicating the secrets of email marketing and marketing automation to Canadian businesses and organizations through articles, training workshops and seminars.


A HUGE thanks to our amazing community partners and sponsors. Give them love! Spend 💵with them!

Video + Slides: How to Maximize Data to Enhance Your Fundraising Programs and Campaigns

In this presentation campaigners and fundraisers from any size organization will learn to use big data in a way they haven’t before. They will learn how to better target their messaging to influence people within their organization’s community to encourage them to give a gift or volunteer.

Whether through a direct mail appeal, cross fundraising approach or a face to face ask, data can help.

Allen Davidov is Director of Business Development at Environics Analytics in the not-for-profit practice. With nearly twenty years of experience, he is responsible for helping charities and foundations apply EA’s products and services to attract and retain donors, corporate partners and volunteers.

Prior to joining EA, Allen successfully led marketing, annual giving, leadership giving and event initiatives at a number of organizations, including Sinai Health Foundation, Habitat for Humanity GTA, Canadian Breast Cancer Foundation, St. John’s Rehab Hospital Foundation at Sunnybrook Health Sciences Centre and North York General Hospital Foundation.

Allen is also an active member of the Canadian Marketing Association Not-For-Profit Council. He holds a Master of Business Administration degree from the University of Liverpool, a Bachelor of Commerce degree from Ryerson University and a Creative Advertising diploma from Centennial College.

Hosted by @elivdg
Presented by @net2van
Venue partner @hivevancouver

@AllenDavidov of @EnvironicsA

@iatspayments @VCN_Community @techsoupcanada @NTENorg

Video: Donor Retention Best Practices with Janet Edmison, Principal at Fawkes + Holly

A strong fundraising program is an essential part of building a thriving non-profit. But when you have a small team and limited resources it can be hard to know where to focus.

At Net2van’s October 10 meetup Fawkes + Holly offered research and experience on how to retain the donors you’ve worked so hard to acquire. Viewers of these videos will emerge feeling encouraged, equipped and armed with practical tools you can start implementing immediately.

Here’s two video recordings of the presentation, focusing on the presenter or the slides. Take your pick! Or if you’re on the move listen to the podcast

Presenter Video

Webinar-Style Video

Janet Edmison, Principal at Fawkes + Holly

Janet is a strategic thinker with experience fundraising for small and mid-sized non-profits including Cystic Fibrosis Canada and Union Gospel Mission. Passionate about sharing the vision and mission of organizations making an impact around the world, Janet excels at developing strategies and materials that change the game for small teams with limited resources. As a consultant, Janet has worked with dozens of organizations facing challenges in building and maintaining a sustainable fundraising program.

Produced by Ashleigh Turner @SexWithAshleigh
Hosted by NetSquared Vancouver @net2van
Venue partner HiVE Vancouver @hivevancouver


@iatspayments @VCN_Community @techsoupcanada @NTENorg

Video interviews: how do you successfully implement a CRM at your nonprofit?

CRM is hard! So before you choose a database why not learn from other organization’s difficulties? (and wins!)

Darren Barefoot interviewed Alexis Stoymenoff and Elena Iñurrategui. They’ve confronted all sides of the CRM question: from within orgs and as consultants to them. Viewers will gain wisdom about when to adopt a CRM and what questions to ask to make the right infrastructure decisions for their organizations.

Want more? Here’s the Q&A session featuring Brenton Walters (whose interview was, sadly, lost.)

Net2van’s free events are possible because of the consistent support of partners like iATS Payments, the Vancouver Community Network, Techsoup Canada, and NTEN.

PANEL DISCUSSION: Truth and Reconciliation in a Digital Age – Net2van June 19, 2018

In acknowledgement of National Indigenous Peoples Day here’s the recording of our “Truth and Reconciliation in a Digital Age” panel hosted by the First Nations Technology Council at the HIVE.

The discussion was led by Denise Williams, Executive Director of First Nations Technology Council. Panelists include James Delorme, Jen Castro, Leena Minifie, Lauren Kelly, plus some surprise special guests!

Truth and Reconciliation in a Digital Age

Tuesday, Jun 19, 2018, 5:30 PM

Hive Vancouver
#210 – 128 W Hastings St Vancouver, BC

60 Members Went

We exist in an age of reconciliation, one in which an increasing number of Canadians are beginning to explore their role in meaningfully addressing historical and ongoing injustices and inequities. So where does one begin? And what will a sector in meaningful pursuit of reconciliation look and feel like?  Join the First Nations Technology Council f…

Check out this Meetup →

We exist in an age of reconciliation, one in which an increasing number of Canadians are beginning to explore their role in meaningfully addressing historical and ongoing injustices and inequities. So where does one begin? And what will a sector in meaningful pursuit of reconciliation look and feel like?

Join the First Nations Technology Council for a discussion about how nonprofits and the technology industry can participate in reconciliation and adopt the recommendations of the Truth and Reconciliation Commission:

Please join us in thanking our loyal sponsors

Slides + Video: The Digital Nonprofit 2018

We created The Digital Nonprofit conference because after 10 years of meetups our members asked us for an event that was more “boss friendly”. A place where we could talk about digital strategy and transformation, not just practical hands-on technology implementation. But we didn’t anticipate the hunger for a community-driven #Tech4Good conference. Even as we grew from 80 attendees to 225 we’ve continued to sell out every year. So thank you for your support! It means so much because as volunteers your encouragement is what motivates us to keep going!

The expert presenters have generously allowed us to share their slides – and we professionally recorded half the sessions, with the other half available through recorded livestream video.

Enjoy! We hope to see you at the 2019 edition of the conference and at our free monthly meetups.

The Digital Nonprofit in 2 Minutes and 20 Seconds

How Do You Attract Tech Literate Talent? – Crystal Henrickson of Talent Collective

How Your Online Fundraising Stacks Up With 152 Canadian Charities – Brady Josephson, NextAfter

Test, Fail, Adapt, Win: Increase Your Chances of a Successful Campaign – Shoni Field + Charly Jarrett, BC SPCA

Truth and Reconciliation in the Digital Age – Denise Williams, First Nations Technology Council

Crash Report, Or “Sorry For Breaking Your Nonprofit” – Rob Cottingham, Social Signal


The audio’s a bit iffy, but we were able to record every session.

The Technology Strategy of Love – Tracy Kronzak of

Building Systems To Help Our Orchestra Scale – Steve Coombs of Vancouver Metropolitan Orchestra

Discover Your Hidden Engagement Pyramid – Barbara Christensen, Percolator Consulting

Digital Teams in 2018: The New Landscape of Digital Engagement – Jason Mogus

From Paper Registration Sheets in a Muddy Field to Tablets And Databases: How Grassroots Nonprofits Grow Up – Lyda Salatian, Green Teams of Canada

The Technology of Solidarity – Matt Price

Sponsor Love

Conferences don’t happen without a crew. We are grateful to our volunteers for running the show. We are in debt to the presenters who contributed their expertise. And we can’t thank the sponsors who underwrote the event enough, since they enabled us to create an accessible event for you, our #Tech4Good community.

Our sponsors are investing in our community because they share our conviction that nonprofits need the power of technology to do more good. Give them your attention and $$!


Traction on Demand +




Thank you all! With gratitude,

The Digital Nonprofit Team + NetSquared Vancouver

Constellation of tools for nonprofits

Technology Show and Tell: Productivity Tools Speed Dating for Nonprofits – Video Clips from #Tech4Good Meetup in Vancouver

What’s your productivity secret? What tools make you look like a magician to your coworkers?

At the May 8 NetSquared Vancouver meetup Chad Leaman hosted our annual Technology Show and Tell – it’s your chance to share the gadgets inside your toolshed.

Our guest presenters each got up to five minutes to showcase a wide range of low-cost or free online tools available to nonprofits today. Each tip had the goal of helping us communicate better with workers, volunteers and stakeholders, and work more efficiently.

Check out the videos. You’re bound to learn a few things that change the way you work.

Slides and Video: Using QuickBooks to Ensure Your Nonprofit Is Audit-Proof – Accounting for NGOs

Net2van is delighted to share the slides and video from our April 3 meetup. The workshop featured guest presenters from Legacy Advantage, a local team of accountants and bookkeepers with nonprofit expertise.

Nonprofits have it tough. Not only are you working with a limited budget, you are also required meet a high level of compliance. Concerns and confusion around compliance can eat up precious resources and distract you from achieving your mission.

If your nonprofit doesn’t have its books in order, then ensuring you are compliant with tax regulations can be a real drain on resources. Accounting software can help, but only if you know how to use it effectively. In this workshop, Bob Wang and Jean Elwell of Legacy Advantage share some guidance on how to run an audit-proof nonprofit. In the presentation they focus specifically on QuickBooks (desktop version available through TechSoup Canada’s product catalogue), but many of their insights and best practices are applicable to any accounting system.