The Volunteer BC & BCACG Conference for non-profits, charities & volunteers is around the corner – October 28 & 29! Check out the full schedule and exceptional line-up of non-profit experts. Plenty of sessions, panels and networking to choose from.
Does your nonprofit use Google Analytics to its fullest potential?
Google Analytics is a household name, but many nonprofits don’t really know what to do with it. This means critical data goes unnoticed, leading to inaccurate (or bad!) decisions.
In this recorded webinar, web consultant and Google Analytics pro Alison Knott shares the most important parts of Google Analytics every nonprofit needs to know about.
8 Key Things You’ll Learn in this Video:
Getting to know the basics of Google Analytics
The best places to start with Google Analytics and where to find key data (such as Audience, Acquisition, and Referrals)
How to set goals and track their success
Key measurements and how to track them (including pageviews, sessions, conversions, and bounces)
Tracking your most popular pages, their referral paths, and what actions (if any) Users take after viewing them
How to export reports and set a recurring schedule for automatic reports
How to use Secondary Dimensions to dive deeper
Setting goals and tracking their success
You’ll also learn:
How to filter out yourself and known spam bots from your traffic reports
How to link your Google Search Console
How to track popular terms Users search for on your site
How to find your site’s most popular landing pages
How to filter results for location-based data
Watch the webinar on the 25% of Google Analytics nonprofits need to know:
Learn about how your nonprofit can achieve digital transformation and utilize skill-based volunteering to drive deeper impact. In this video you will discover how easy it is to connect with skill-based volunteers that have today’s most in-demand skills to achieve some of your biggest goals and how to build new corporate partnerships & funding avenues through corporate volunteers.
In this session, we’ll unpack what modern charities are doing with their fundraising events to move forward into the “new normal.”
Rebecca Alfred (from Trellis.org) shares new ideas based on over 200 virtual, hybrid, and in-person events to increase fundraising potential and donor engagement, and discusses what it takes to be an organization that is leading the way with online fundraising.
What You’ll Learn
How to plan successful fundraising events in 2022 and beyond
How to enhance donor engagement with your fundraising events
How to implement a winning annual fundraising strategy for your organization
Watch the webinar on the future of fundraising events:
3 Reasons you should watch this video on the future of fundraising:
64% of nonprofits did not meet their 2020 fundraising goals
92% of those surveyed think virtual events are worth keeping
76% of donors expect to attend at least one virtual event in 2022
The Benefits of Virtual Events
Cost and time savings to organizations and donors
Donors can attend from the comfort of their homes
Increased geographical reach
Ease of execution and less manpower (volunteers/staff) required
Increased fundraising elements (online raffles, silent auctions, online donations and ticket sales, etc)
About Trellis
Trellis is an all-in-one fundraising platform. They help foundations, charities, and nonprofits with their virtual and in-person fundraising.
Gather insights, share stories, and build trust over the common language of data. Using Google’s free DataStudio tool, you can plug in your website, socials, email, and excel sheets in order to visualize what matters most to you, your boss, your board or any other stakeholders.
What You’ll Learn
How to visualize data in 5 minutes using any DataStudio template
How to make your report/dashboard make sense to “non-techy” people
How to share your data to foster trust and secure relationships with those that matter most
“You have to contextualize data.”
-Michael Despotovic
Michael offers a step-by-step guide for using Google DataStudio. His demo includes:
Editing text and adding sections
Customizing your theme and layout or using prebuilt templates
Using charts to pull insights
Telling a story with scorecards
Utilizing funnels
Adding filters
Blending data
Creating various charts including line and bar graphs
Creating more complex accumulative charts
Adding and customizing spreadsheet tables
Developing audience charts
Integrating services such as Facebook and Twitter using APIs
Additional resources and notes from the presenter:
Find the 3 dots icon next to the “share” button, click it and click “make a copy”
DataStudio will ask you to pick new data sources, but you can do that later. Just click “copy report”
You’ll be taken to your own, personal copy of this data report, located at datastudio.google.com, similar to a google doc.
Edit your copied report and be sure to add your own data sources into it.
A note from Michael:
I would love for everyone to take 5 minutes and see what my amazing team and I do at A & O. Check out this link: http://bit.ly/aoanalytics. We are eager and interested to help all the nonprofits with whatever digital marketing support they need, whether that’s analysis, strategy, or execution. We’re very affordable!
