Category Archives: Event report

website traffic growth for nonprofits

Website Traffic Growth for Nonprofits with Alison Knott

In this webinar, web and brand consultant Alison Knott shares tips and resources for nonprofits wanting to grow their website traffic.

Alison covers eight steps to website traffic growth, conducts live keyword searches based on audience suggestions, goes through a simple SEO checklist, and shares four steps to measuring your website traffic success.

Alison also shares valuable tools that can help your nonprofit increase website traffic, which you will find at the bottom of this post.

Watch the Webinar on Website Traffic Growth for Nonprofits with Alison Knott

The 8 Step Website Traffic Growth Approach for Nonprofits by Alison Knott

  1. Choose a Topic
  2. Perform an SEO Checklist
  3. Create a Newsletter Opt-In
  4. Create a Newsletter Sequence
  5. Create Newsletter Sign-up Locations
  6. Promote on Social Media
  7. Grow an Online Community
  8. Measure Success

Download the 8 step worksheet with more information and tips here: bit.ly/net2vn

Tools and Resources Mentioned in the Webinar

  • DripScripts: email sequence templates you can drag and drop into your mailing list platform of choice
  • Buffer and Hootsuite: social media management tools
  • SparkToro: search top hashtags and accounts based on your chosen topics
  • Google Analytics: website analytics, including referral traffic
  • Google Search Console: check indexing status and optimize visibility of websites
  • Yoast SEO: Wodpress plugin for search engine optimization
  • Customer Camp: deeply understand your customers and audience

About the Presenter: Alison Knott of Alison K Consulting

Alison K Consulting provides rebranding and website consulting for service-based businesses and organizations.

Join the NetSquared Vancouver Community!

NetSquared Vancouver gathers together nonprofits and activists, tech leaders and funders, and everyone who’s interested in using technology for social change. We’d love to have you join our Meetup Community: https://events.techsoup.org/vancouver

Web Traffic Growth for Nonprofits

Wednesday, Jan 13, 2021, 12:00 PM

Online event
,

30 Members Went

REGISTRATION REQUIRED AT https://events.techsoup.org/e/mn242n/ An online workshop for nonprofits who want to attract prospects who are already thinking about their services. Participants will leave with: 1. A strategy to nurture captured leads into donations. Lead generation doesn’t stop at the signup, after all… 2. Complete workflow: from content …

Check out this Meetup →

SPONSORS

A HUGE thanks to our amazing community partners and sponsors. Give them love! Spend 💵with them!

nonprofit marketing trends covid-19 netsquared vancouver

Nonprofit Marketing Trends in the COVID-19 Age with Ben Abel

COVID-19 has had an impact on nonprofits in ways that may not yet be measurable. But there are key indicators within and outside of organizations that can be used to understand what has happened and what will happen as we move forward.

Exploring an organization’s digital culture and formulation of new marketing strategies can lead to better customer experience through Personalisation 2.0 and Artificial Intelligence.

Our ultimate goal is to rebuild donor trust and help organizations sustain and grow themselves in the 21st century.

Watch the Webinar on Nonprofit Marketing Trends During COVID-19

Key Takeaways about Nonprofit Marketing Trends During COVID-19

Artificial intelligence

Not only can AI help you reach a particular customer segment but it can help you create targeted campaigns for each individual with a different ask. All this will be driven by the deluge of data that we have available. AI is not only useful at the beginning of the donor journey but also during and after they have donated.

Artificial Intelligence Leads to Personalization 2.0

Artificial Intelligence can be used to create personalized marketing campaigns for all kinds of groups that reach both the targets of a campaign and those who can be implementers.

Personalization 2.0

Donor retention can only be achieved by engaging these donors and maintaining an emotional connection with them after they have donated. It can be done by using social-demographic data such as communicating with them on social media platforms, sending targeted emails on how they are making a difference, using geo-targeting for delivering content based on their geographic locations, and providing them personalized incentives for being loyal donors.

Digital culture and strategy

Digital culture and strategy lead to better customer experience. Why? Because it forces you to really look at your potential donor or customer and understand what they want.

The Constituent Experience is a Powerful Differentiator

Nonprofit marketers are pivoting from traditional single or multi-channel messaging strategies where communications are duplicated across channels. Instead they are taking cues from other industries to create personalized and connected cross-channel journeys where each constituent is recognized, remembered, and offered the right content at the right time based on the channel they’re engaging on.

Sources Provided by Presenter

About the Presenter: Ben Abel from Abel Marketing Ltd.

Abel Marketing is a Vancouver, Canada based marketing company founded by Ben Abel. His mission is to help you build successful marketing programs and initiatives for your business venture or company.

Join the NetSquared Vancouver Community!

NetSquared Vancouver gathers together nonprofits and activists, tech leaders and funders, and everyone who’s interested in using technology for social change. We’d love to have you join our Meetup Community: https://events.techsoup.org/vancouver

Nonprofit Marketing Trends in the COVID-19 Age with Ben Abel

Tuesday, Nov 17, 2020, 12:00 PM

Online event
,

28 Members Went

RSVP for the event on our new online platform: https://events.techsoup.org/e/m9kexw/ COVID 19 has had an impact on nonprofits in ways that may not full yet be measurable. But there are key indicators within and outside of organizations that can be used to understand what has happened and what will happen as we move forward. Exploring an organizati…

Check out this Meetup →

SPONSORS

A HUGE thanks to our amazing community partners and sponsors. Give them love! Spend 💵with them!

event attendees in zoom gallery view

Show and Tell Videos: Tools and Techniques for Working from Home

Discover some weird and wonderful tools and techniques to make working from home just a little easier. Hosted by NetSquared Vancouver on June 3, 2020.

Chad Leaman launched the event with a demo of Hemingway, a fierce text editing app.
Ashleigh Turner demonstrated how to use Notion as a database for your organization’s important information.
Want to minimize your email? Use BCC aggressively!
Roar shares how using multiple monitors can make you more effective. And make your closet look like NASA Mission Control.
Descript will transcribe your videos and make rough edits quick and easy. Also useful for podcast editing.
Miro is a free-form whiteboard tool that allows you to brainstorm, mind-map, project manage, and more. Perfect for teams of visual people.
Deadlines are THE BEST!
NetSquared Calgary’s Mel Sutjiadi shares how Toggl can be used for time-tracking. Perfect for client work.

Applications Demonstrated

(Thanks Chad Leaman for the note-taking!)

AppNotes
Software – Hemming Way AppHelp with word and character counts
Process – BCC on emailGet agressive with the BCC to save everyone’s email.
Software – NotionManagement software for NGO, especially around HR. Database / XLS / trellow mashup – cloud based, has nonprofit rates
Software – DescriptTranscribing Video (audio to text). Can also edit associated media (like take out the ums), take out gaps. Can snip out clips into new videos.
Software – GrammarlyGives you the tone ontop of the grammer help. Has NGO rate
Hardware – get more appsMultiple monitors to save your mind
Process – give deadlinesRequests for Feedback —- Give people a deadline for thier feedback “I willl do NEXT STEP at DATE AND TIME”
Software – TogglTime Tracking – great for contractors that need to log those minutes. Free plan may do!
Software – Auto Text ExpanderAuto Text Expander. Free Chrome addon
Software – AYOA.comMind mapping software
Software – MiroCollaborative Whiteboard. People can leave notes. Takes lots of things in – spreadsheets to diagrams, etc. Free first 3 boards
Software – SnapCameraBring Snapchat filters into your Zoom meeting
Software – iGlassesModify whats coming out of your webcamera (zoom, etc)
Process – TEam Happy Hour VirtuallyDress funny! Have a drink
ONline boardgames
Game like that suitcase boteKahoot – mulit choice questions game quizshow
Software – Calendar pluginSpeedy Meeting – take 5 minutes off each meeting.
Sofware – Video recording and sharing — Loom or VidyardShare and show some short little video — can be quicker than writing steps
Software – Zoom Breakout RoomsGreat to get people talking, too many people in a room can be intimidating
Zoom bomb stop??
https://youtu.be/2rtis_5xRWA

Slides and Video — Technology Planning and Change Management Workshop

The technology planning process can be overwhelming, especially for those without any technical background. Where do you start? How do you implement the tools and keep volunteers, staff and donors up to date?

During our March 2020 workshop we invited four local Tech4Good experts to guide us through the process of technology planning and change management. Enjoy!

Digitally Integrated Organizations — with Jai Djwa

Jai Djwa founder Strategist and Creative Technologist at Agentic Digital Media. Jai advises medium to large social change organizations on their digital ecology.

Understanding Your Tech Stack: Digital Tools for the Modern Not-For-Profit — with Eric Franzo

Eric Franzo founder of Purposely. Eric leads the team at Purposely to develop tools for organisations to match their opportunities with dedicated volunteers.

Systems Adoption & User Enablement — with Leah Chang

Leah Chang founder of Leah Chang Learning Inc. Leah works with organisations to create learning strategies that streamline the education process for staff and volunteers.

Leah also generously shared her templates when implementing CRM projects.

What-is-a-CRM-Training-Slides-Session-1

CRM-Naming-Poll-Sample

Custom-Data-Fields-Worksheet

CRM-Roles-_-Responsibilities-Worksheet

CRM-Video-Worksheet

eTapestry-Lingo-Bingo-Worksheet

Introduction to Change Management — with Geoff Doty

Geoffrey Doty is a software and professional services extraordinaire. Geoffrey advises organisations on digital transformations and change management.

And finally a big thanks to event producer Sam Lintern and venue hosts iATS Payments.

SPONSORS

A HUGE thanks to our amazing community partners and sponsors. Give them love! Spend 💵with them!

Slides and Video: Social Media Analytics for Nonprofits

In the February 2020 Net2van meetup guest experts Charly Jarret and and Katrina Nguyen of the SPCA share case studies from their work with the SPCA.

Engagement? Followers? Likes? We’ve all heard the lingo, and some of us probably even write reports on these social media metrics, but what do they mean, and how can we go beyond Facebook analytics to glean real knowledge? How can we get better data to help us inform our decisions? Watch the video to learn (or subscribe to the podcast if audio is more your thing.)

Slides

Video

There’s two options — webinar-style with a focus on the slides or livestream-style with a view of the presenters.

Webinar-style!
Livestream recording!

Key Resources

Lovely Tweets

Start here!

SPONSORS

A HUGE thanks to our amazing community partners and sponsors. Give them love! Spend 💵with them!

#Tech4Good Tips and Trends From THE EVENT THAT NEVER WAS (Because Snowmadgeddon 2020 Cancelled It)

Intro

Tamara Rahmani: Donations of Securities and Mutual Funds Simplified

Capital gains? Gifts in kind? Confused about the rules for donating securities and mutual funds to Canadian charities? Me too, which is why we invited Tamara Rahmani of CanadaHelps to present.

Mel Bilko: AI and Machine Learning

Keela’s Mel Bilko kindly shared a video recording of the session she would have presented: “AI & Machine Learning”.

Jessica Evans: How to Write Emails That Get Read (On MOBILE!)

Unable to make the NetSquared meetup event in Vancouver, BC due to a snowstorm, here’s Jessica Evans’s presentation, shot in one take, to keep it fair to other presenters!

Hopefully that will tide you over until the next Net2van meetup. 😉

Slides: Learning Management Systems for Nonprofits

Leah Chang led NetSquared Vancouver’s July 9 meetup, teaching attendees about Learning Management Systems.

When is a Learning Management System Right for Non-Profits?

Tuesday, Jul 9, 2019, 6:00 PM

Hive Vancouver
#210 – 128 W Hastings St Vancouver, BC

33 Members Went

A Learning Management System (LMS) might be just the tool your organization needs to deliver your education or program content—or maybe not. Investing in an LMS is a big decision that requires ongoing resources to successfully implement and maintain. There are some key questions to ask before acquiring an LMS and best practices to follow when movin…

Check out this Meetup →

Slides

Just the Highlights – The Digital Nonprofit 2019 Report

We can’t believe another year has come and passed! We’re so incredibly thankful to all of our sponsors, presenters, and volunteers – we absolutely couldn’t have done it without you.

With over 250 dedicated nonprofit professionals attending it was our biggest event yet, and we can’t help but look back on this conference with a huge smile (and not just because of the waffles and ice cream! But come on, they were pretty amazing, right?).

We’re humbled by the feedback and gratitude we received, and we wanted to take a few moments to share some of it with you as well. Here are a few highlights from the event, the numbers, the pictures, and the quotes that keep us inspired to do it again, bigger and better next year.

Charts: attendees by work area and role of attendees

With a wide variety of work area types from attendees, we think we really hit our stride with a variety of presentations and topics discussed this year. There was something for everyone, and we hope we can outdo ourselves next year.

The Digital Nonprofit sponsor logos
I love these people and organizations!

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

Just a Few of Our Favourite Additions to #DNP2019

  • The Workbook – Beautifully designed and integrated to the day, attendees couldn’t help themselves from taking pictures of it, sharing it on social media, and using it to take home insights and notes.
  • The Ice Cream Bar – It was a huge hit, if you missed it, you really missed out. Maybe next year we will save some of those waffles to add as toppings 🙂
  • The New Branding – Our snappy new look has us fired up to keep going, taking this community and this annual conference even further.

What People Told Us Afterward

“Thank you, I very much enjoyed the event! Will be back next year with more staff!”

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A loyal fan with a team

“You guys rock. Thanks for bringing us together, like a big nerdy non-profit family.”

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A nerdy survey respondent

“Really fun event, stellar presenters, snacks, love the food trucks and treats, a nice positive 2 days! Great work!”

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Attendee that went to BOTH days

“I would 100% recommend that people from all sectors come to this conference because the agenda is so well rounded and has amazing  food – seriously, this is probably the best food I’ve ever had at a conference!”

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A hungry friend of the event

“Nonprofits need to be strategic with technology to make more impact – and attending the The Digital Nonprofit is how I discover emerging best practices from my peers.”

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A life-long learner

“I would 100% recommend that people from all sectors come to this conference because the agenda is so well rounded and has amazing  food – seriously, this is probably the best food I’ve ever had at a conference!”

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A friend of The Digital Nonprofit

And now it’s time for you to shine, here are some links to the photo gallery and videos from the conference. Unfortunately our photoshop budget is used up this year, so we might not have been able to fix all the funny faces you made.

Event Photos

The Digital Nonprofit 2019

See the whole photo gallery.

Videos and Slides

Watch the other videos from the conference (slides included!)

Tweets from the Day

https://twitter.com/SCI_BC/status/1138582928319893504

Mentions in the Media

Business in Vancouver podcast, June 7 2019.
Conference producer Elijah van der Giessen talked with BIV about Vancouver’s Tech4Good sector.

See You Next Year!

And that’s a wrap! It was a blast and we hope you got as much out of it as we did – learning, new friends, and a good time.

If you’d like to join us as a sponsor or presenter again next year, please do let us know, and we will be sure to reach out with details.

Until next year, keep rocking the sector and doing the important work you do. And if you just can’t wait, come hang out at the monthly Vancouver meetups from NetSquared.

Thanks again for your support,

Eli and The Digital Nonprofit Team

Slides and Video: The Digital Nonprofit 2019 Conference Report

Thanks for being a part of our fifth The Digital Nonprofit conference! Our speakers have kindly permitted us to share their slides and session videos so that you can relive the Tech4Good goodness.

How Design Thinking Can Lead to the More Effective Use of Technology for Social Impact with Michael Johnston

The leadership that Digital Demands with Shoni Field and Ryann Miller

Social Media from the Top with Chris Brandt

3 Keys to Rocking Your Next Integrated Campaign with Kimberly Shearon

The Happy Healthy Nonprofit with Beth Kanter

⚡️⚡️⚡️ LIGHTNING TALKS!!! ⚡️⚡️⚡️

5 Ways to Boost Email Engagement Through Personalization with Megan McCaffery

How to Regularly – and Without a Lot of Extra Effort – Find, Capture and Share Good Stories About Your Organization with Nicole Jones

Why Embark on a Technology Project with Jack Mercer

Small Data for Big Change with Sarah Schulman

Website Best Practices: How to Effectively Engage Your Online Visitors with Tamara Rahmani

The Agile Approach To Creating Better Audience Engagement with Mack Hardy

Best Practices for Collecting Member Feedback with Kathryn Svobodny

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

Slides and Video: Setting Marketing Goals for Nonprofits – Using the Marketing Canvas

Slides from Lida Tohidi’s presentation for NetSquared Vancouver, May 7 201

Video – Presenter View

Slides

Marketing Canvas

Video – Webinar-Style

Prefer to see the presentation with the slides emphasized? We got you covered!

Creating a marketing plan for your nonprofit organization will move you from where you are to where you want to be. Learn real tips and trick to starting out right this year with a plan that you can explain to your team and board.

Learn how to identify the ideal donor you’d like to acquire, map out your acquisition plan, and engage with donors on the appropriate channels.

Our Guest Expert

Lida Tohidi has 11 years of experience in digital marketing, program management, and strategic planning in the tech sector and has utilized her talents for nonprofits as well. She is very passionate about mindfulness, as well as diversity and inclusion, and in 2018 alone, she spoke at 25 tech conferences and events. You can contact Lida through LinkedIn and on Twitter at @lidatohidi