Gather insights, share stories, and build trust over the common language of data. Using Google’s free DataStudio tool, you can plug in your website, socials, email, and excel sheets in order to visualize what matters most to you, your boss, your board or any other stakeholders.
What You’ll Learn
How to visualize data in 5 minutes using any DataStudio template
How to make your report/dashboard make sense to “non-techy” people
How to share your data to foster trust and secure relationships with those that matter most
Watch the webinar on Data Storytelling using Google DataStudio:
“You have to contextualize data.”
Michael offers a step-by-step guide for using Google DataStudio. His demo includes:
Editing text and adding sections
Customizing your theme and layout or using prebuilt templates
Using charts to pull insights
Telling a story with scorecards
Creating various charts including line and bar graphs
Creating more complex accumulative charts
Adding and customizing spreadsheet tables
Developing audience charts
Integrating services such as Facebook and Twitter using APIs
Additional resources and notes from the presenter:
Find the 3 dots icon next to the “share” button, click it and click “make a copy”
DataStudio will ask you to pick new data sources, but you can do that later. Just click “copy report”
You’ll be taken to your own, personal copy of this data report, located at datastudio.google.com, similar to a google doc.
Edit your copied report and be sure to add your own data sources into it.
A note from Michael:
I would love for everyone to take 5 minutes and see what my amazing team and I do at A & O. Check out this link: http://bit.ly/aoanalytics. We are eager and interested to help all the nonprofits with whatever digital marketing support they need, whether that’s analysis, strategy, or execution. We’re very affordable!
About the Presenter: Michael Despotovic of Apples & Oranges Analytics and Marketing
Michael Despotovic is the Co-Director of Apples & Oranges Analytics and Marketing (A & O) based out of Vancouver, BC. Learn more about A & O at http://bit.ly/aoanalytics. Michael has a Master’s in Publishing from SFU and is continuously involved in various arts, culture, and faith-based organizations around town. He’s also really into co-operatives!
NetSquared Vancouver gathers together nonprofits and activists, tech leaders and funders, and everyone who’s interested in using technology for social change. We’d love to have you join our Community: https://events.techsoup.org/vancouver
In the February 2020 Net2van meetup guest experts Charly Jarret and and Katrina Nguyen of the SPCA share case studies from their work with the SPCA.
Engagement? Followers? Likes? We’ve all heard the lingo, and some of us probably even write reports on these social media metrics, but what do they mean, and how can we go beyond Facebook analytics to glean real knowledge? How can we get better data to help us inform our decisions? Watch the video to learn (or subscribe to the podcast if audio is more your thing.)
There’s two options — webinar-style with a focus on the slides or livestream-style with a view of the presenters.
Social Media Marketing and Analytics for Nonprofits
Welcome to the February 2020 edition of the NetSquared Vancouver podcast. It’s the first of the year after January was cancelled because of ❄️❄️Snowmageddon 2020.❄️❄️
Engagement? Followers? Likes? We’ve all heard the lingo, and some of us probably even write reports on these social media metrics, but what do they mean, and how can we go beyond Facebook analytics to glean real knowledge? How can we get better data to help us inform our decisions?
This month NetSquared Vancouver’s topic is Social Media marketing and Analytics best practices.
Guest experts Charly Jarret and and Katrina Nguyen of the SPCA share case studies from their work with the SPCA.
They covered everything from remarketing and look-alike audiences; to why Facebook penalized you for external links. And they share the eight types of value exchange that you can offer your members in exchange for their contact information.
They key insights for me were that:
We shouldn’t fight the platforms — feed them content that is a fit for the platforms and audience expectations, but that the goal should always be to build relationships with your members OUTSIDE the walled gardens of the platforms.
Ignore the vanity metrics of Likes and Views. In fact, Charly and Katrina didn’t show ONE facebook or twitter-provided analytics dashboard during the whole hour. All the valuable measurements are happening in Google Analytics, where they have set goals on donations, email sign-ups, and other measurables that deliver value to their organization.
I’ve got bad news. Most of the time you spend looking at your analytics is probably in vain. There is too much data that tells you too little information. You thought analytics was all about using information to make better decisions, but it isn’t working. How do you go beyond just giving yourself a nice pat on the back with how many visitors you got last month?
This presentation will cover how charities and non-profits can select and track the metrics that truly matter and how they can use them to make and confirm decisions that matter.
Here’s a rough outline of some of the thoughts you might have throughout the presentation:
“What are vanity metrics and why should I hate them so much?”
“Ok smart guy… how do I pick metrics that actually matter then?”
“Pirates! Now I know your crazy.”
“Talking to real people?! I thought this was a presentation about analytics.”
“Oh… it’s A/B testing… not Ab testing. That sounds more pleasant.”
About the presenter: Chris Geoghegan is the Product and User Experience Lead at Peer Giving where he works with a team to create software that enables charities to tell their story and raise funds online.