Tag Archives: Analytics

The Easy Guide to Data Storytelling with Google DataStudio

The Easy Guide to Data Storytelling using Google DataStudio with Michael Despotovic

Gather insights, share stories, and build trust over the common language of data. Using Google’s free DataStudio tool, you can plug in your website, socials, email, and excel sheets in order to visualize what matters most to you, your boss, your board or any other stakeholders.

What You’ll Learn

  • How to visualize data in 5 minutes using any DataStudio template
  • How to make your report/dashboard make sense to “non-techy” people
  • How to share your data to foster trust and secure relationships with those that matter most

Watch the webinar on Data Storytelling using Google DataStudio:

“You have to contextualize data.”

-Michael Despotovic

Michael offers a step-by-step guide for using Google DataStudio. His demo includes:

  • Editing text and adding sections
  • Customizing your theme and layout or using prebuilt templates
  • Using charts to pull insights
  • Telling a story with scorecards
  • Utilizing funnels
  • Adding filters
  • Blending data
  • Creating various charts including line and bar graphs
  • Creating more complex accumulative charts
  • Adding and customizing spreadsheet tables
  • Developing audience charts
  • Integrating services such as Facebook and Twitter using APIs

Additional resources and notes from the presenter:

You can access the main DataStudio workshop report template here: https://datastudio.google.com/reporting/15b06422-80b5-413c-83b4-de515609272f

Instructions on how to use the template:

  1. Click the link
  2. Find the 3 dots icon next to the “share” button, click it and click “make a copy”
  3. DataStudio will ask you to pick new data sources, but you can do that later. Just click “copy report”
  4. You’ll be taken to your own, personal copy of this data report, located at datastudio.google.com, similar to a google doc.
  5. Edit your copied report and be sure to add your own data sources into it.

A note from Michael:

I would love for everyone to take 5 minutes and see what my amazing team and I do at A & O. Check out this link: http://bit.ly/aoanalytics. We are eager and interested to help all the nonprofits with whatever digital marketing support they need, whether that’s analysis, strategy, or execution. We’re very affordable!

About the Presenter: Michael Despotovic of Apples & Oranges Analytics and Marketing

Michael Despotovic is the Co-Director of Apples & Oranges Analytics and Marketing (A & O) based out of Vancouver, BC. Learn more about A & O at http://bit.ly/aoanalytics. Michael has a Master’s in Publishing from SFU and is continuously involved in various arts, culture, and faith-based organizations around town. He’s also really into co-operatives!

Join the NetSquared Vancouver Community!

NetSquared Vancouver gathers together nonprofits and activists, tech leaders and funders, and everyone who’s interested in using technology for social change. We’d love to have you join our Community: https://events.techsoup.org/vancouver

The Easy Guide to Data Storytelling with Google DataStudio

Wednesday, May 12, 2021, 12:00 PM

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THIS IS A FREE EVENT – PLEASE FINISH YOUR RSVP IN THE LINK BELOW https://events.techsoup.org/events/details/techsoup-techsoup-connect-british-columbia-chapter-presents-the-easy-guide-to-data-storytelling-with-google-datastudio/ <p>Gather insights, share stories, and build trust over the common language of data. Using Google’s free DataStu…

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Slides and Video: Social Media Analytics for Nonprofits

In the February 2020 Net2van meetup guest experts Charly Jarret and and Katrina Nguyen of the SPCA share case studies from their work with the SPCA.

Engagement? Followers? Likes? We’ve all heard the lingo, and some of us probably even write reports on these social media metrics, but what do they mean, and how can we go beyond Facebook analytics to glean real knowledge? How can we get better data to help us inform our decisions? Watch the video to learn (or subscribe to the podcast if audio is more your thing.)



There’s two options — webinar-style with a focus on the slides or livestream-style with a view of the presenters.

Livestream recording!

Key Resources

Lovely Tweets

Start here!


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ABBOTSFORD Feb 19: Analytics (Google, KISS Metrics etc.)

RSVP on the NetSquared Fraser Valley meetup page.


When: February 5, 2013

Where: Abbotsford, BC

RSVP: NetSquared Fraser Valley

I’ve got bad news. Most of the time you spend looking at your analytics is probably in vain. There is too much data that tells you too little information. You thought analytics was all about using information to make better decisions, but it isn’t working. How do you go beyond just giving yourself a nice pat on the back with how many visitors you got last month?

This presentation will cover how charities and non-profits can select and track the metrics that truly matter and how they can use them to make and confirm decisions that matter.

Here’s a rough outline of some of the thoughts you might have throughout the presentation:

“What are vanity metrics and why should I hate them so much?”

“Ok smart guy… how do I pick metrics that actually matter then?”

“Pirates! Now I know your crazy.”

“Talking to real people?! I thought this was a presentation about analytics.”

“Oh… it’s A/B testing… not Ab testing. That sounds more pleasant.”

About the presenter: Chris Geoghegan is the Product and User Experience Lead at Peer Giving where he works with a team to create software that enables charities to tell their story and raise funds online.

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