Author Archives: Lauren Bersaglio

About Lauren Bersaglio

Lauren Bersaglio is the blog manager for NetSquared Vancouver. She is also the Founder of Libero Magazine, a nonprofit online mental health magazine. She has a degree in Communications and over ten years of experience with online content writing, nonprofit management, and public speaking. You can learn more about Lauren by visiting her website laurenbersaglio.com and by connecting with her on Twitter and Instagram.

the future of fundraising - techsoup connect bc

The Future of Fundraising Events

In this session, we’ll unpack what modern charities are doing with their fundraising events to move forward into the “new normal.”

Rebecca Alfred (from Trellis.org) shares new ideas based on over 200 virtual, hybrid, and in-person events to increase fundraising potential and donor engagement, and discusses what it takes to be an organization that is leading the way with online fundraising.

What You’ll Learn

  • How to plan successful fundraising events in 2022 and beyond
  • How to enhance donor engagement with your fundraising events
  • How to implement a winning annual fundraising strategy for your organization

Watch the webinar on the future of fundraising events:

3 Reasons you should watch this video on the future of fundraising:

  1. 64% of nonprofits did not meet their 2020 fundraising goals
  2. 92% of those surveyed think virtual events are worth keeping
  3. 76% of donors expect to attend at least one virtual event in 2022

The Benefits of Virtual Events

  1. Cost and time savings to organizations and donors
  2. Donors can attend from the comfort of their homes
  3. Increased geographical reach
  4. Ease of execution and less manpower (volunteers/staff) required
  5. Increased fundraising elements (online raffles, silent auctions, online donations and ticket sales, etc)

The Benefits of In-Person Events

  1. Better engagement with attendees
  2. Connecting face-to-face with donors
  3. Networking opportunities

The Future: Hybrid Events

Hybrid events are the future because they allow organizations to get the best of both world.

Here are some examples of hybrid fundraising events and their benefits:

In-person with virtual fundraising options

  • Silent auction and/or raffle tickets available online ahead of time
  • Online ticket purchasing and donating
  • Combining the convenience of online platforms with the engagement of in-person events

In-person with a small livestream audience

  • Increased geographical reach
  • Ease of participation leading up to the event through online ticket purchases, donations, raffles, auctions, etc
  • In-person engagement and connection
  • Appeal to a wider donor base
  • Can be made more affordable for live stream audience through reduced ticket prices

Virtual event with a VIP in-person audience

  • Increased geographical reach
  • Appeal to a wider donor base
  • Great donor experience for both in-person VIP attendees and live stream viewers
  • More affordable for the virtual audience through non-VIP ticket option
  • Connection and networking opportunities for in-person guests

Key Takeaways for Success:

  1. Create a seamless donor experience
  2. Give donors both virtual and in-person options
  3. Add additional online fundraising elements to your existing fundraising strategy

Additional resources and notes from the presenter:

Download the Future of Fundraising Report: http://bit.ly/trellis_report

Fundraising Resources from Trellis: https://trellis.org/guides/ 

About Trellis

Trellis is an all-in-one fundraising platform. They help foundations, charities, and nonprofits with their virtual and in-person fundraising.

About the Presenter: Rebecca Alfred

Rebecca is part of the team at Trellis Social Enterprise Inc, supporting charitable organizations, hospital foundations, non-profits, and other organizations to find new online approaches to raising funds for the causes they care about. Coming from a diverse background including tech companies, marketing agencies, and accounting firms, she’s now settled in the social sector. Since starting at Trellis, Rebecca has supported hundreds of organizations as they run fundraisers with specialized expertise in signature fundraising events, and donor experience for virtual and hybrid fundraisers. Beyond working at Trellis, Rebecca has also worked in research for non-profit sustainability and developed social programs to meet complex challenges.

Join the TechSoup Connect British Columbia Community!

TechSoup Connect British Columbia hosts online and in-person tech-for-good events that bring nonprofits together. We help you build communities, share resources, and discover new opportunities for social impact.

We welcome nonprofits, consultants, technologists, funders, and everyone else passionate about using technology for good. 

Check us out: https://events.techsoup.org/techsoup-connect-british-columbia-chapter/

SPONSORS

A HUGE thanks to our amazing community partners and sponsors. Give them love! Spend 💵with them!

The Easy Guide to Data Storytelling with Google DataStudio

The Easy Guide to Data Storytelling using Google DataStudio with Michael Despotovic

Gather insights, share stories, and build trust over the common language of data. Using Google’s free DataStudio tool, you can plug in your website, socials, email, and excel sheets in order to visualize what matters most to you, your boss, your board or any other stakeholders.

What You’ll Learn

  • How to visualize data in 5 minutes using any DataStudio template
  • How to make your report/dashboard make sense to “non-techy” people
  • How to share your data to foster trust and secure relationships with those that matter most

Watch the webinar on Data Storytelling using Google DataStudio:

“You have to contextualize data.”

-Michael Despotovic

Michael offers a step-by-step guide for using Google DataStudio. His demo includes:

  • Editing text and adding sections
  • Customizing your theme and layout or using prebuilt templates
  • Using charts to pull insights
  • Telling a story with scorecards
  • Utilizing funnels
  • Adding filters
  • Blending data
  • Creating various charts including line and bar graphs
  • Creating more complex accumulative charts
  • Adding and customizing spreadsheet tables
  • Developing audience charts
  • Integrating services such as Facebook and Twitter using APIs

Additional resources and notes from the presenter:

You can access the main DataStudio workshop report template here: https://datastudio.google.com/reporting/15b06422-80b5-413c-83b4-de515609272f

Instructions on how to use the template:

  1. Click the link
  2. Find the 3 dots icon next to the “share” button, click it and click “make a copy”
  3. DataStudio will ask you to pick new data sources, but you can do that later. Just click “copy report”
  4. You’ll be taken to your own, personal copy of this data report, located at datastudio.google.com, similar to a google doc.
  5. Edit your copied report and be sure to add your own data sources into it.

A note from Michael:

I would love for everyone to take 5 minutes and see what my amazing team and I do at A & O. Check out this link: http://bit.ly/aoanalytics. We are eager and interested to help all the nonprofits with whatever digital marketing support they need, whether that’s analysis, strategy, or execution. We’re very affordable!

About the Presenter: Michael Despotovic of Apples & Oranges Analytics and Marketing

Michael Despotovic is the Co-Director of Apples & Oranges Analytics and Marketing (A & O) based out of Vancouver, BC. Learn more about A & O at http://bit.ly/aoanalytics. Michael has a Master’s in Publishing from SFU and is continuously involved in various arts, culture, and faith-based organizations around town. He’s also really into co-operatives!

Join the NetSquared Vancouver Community!

NetSquared Vancouver gathers together nonprofits and activists, tech leaders and funders, and everyone who’s interested in using technology for social change. We’d love to have you join our Community: https://events.techsoup.org/vancouver

The Easy Guide to Data Storytelling with Google DataStudio

Wednesday, May 12, 2021, 12:00 PM

No location yet.

31 Members Went

THIS IS A FREE EVENT – PLEASE FINISH YOUR RSVP IN THE LINK BELOW https://events.techsoup.org/events/details/techsoup-techsoup-connect-british-columbia-chapter-presents-the-easy-guide-to-data-storytelling-with-google-datastudio/ <p>Gather insights, share stories, and build trust over the common language of data. Using Google’s free DataStu…

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SPONSORS

A HUGE thanks to our amazing community partners and sponsors. Give them love! Spend 💵with them!

Graphic Recording: Building Equity & Community in a Virtual Age with Maggie Miland

As a community builder, has this past year left you feeling disconnected and Zoomed out? What if there was something that could help us reconnect in a meaningful way? Graphic recording, or visual notetaking, is a powerful tool that puts people and their voices at the center of every conversation.

In this webinar, Maggie Miland uses her skills as a graphic recorder to capture stories and reveal sustainable solutions to our community’s most pressing challenges. She shares her unique approach to community development through her work with refugee youth, women seeking liberation from domestic violence, and communities addressing systemic racism.

Watch the recording to learn how graphic recording enables you to make the people you serve a leading role in the story!

What You’ll Learn

  • What graphic recording is and why it’s important
  • How you can use graphic recording within your own organization
  • Valuable tools to get started with graphic recording

Watch the webinar on building equity and community in a virtual age with graphic recording:

What is Graphic Recording?

When faced with complexity, draw it out. -Maggie Miland

“Graphic facilitation (or “Graphic Recording”) is the use of large scale imagery to lead groups and individuals towards a goal. The method is used in various processes such as meetings, seminars, workshops and conferences. This visual process is conducted by a graphic facilitator.” (source: Wikipedia)

Why Graphic Recording is Important

Maggie cites a study that found users retain only 10-20% of written or spoken information compared to 65% retention if the information is visual. Moreover, it’s estimated that 6 out of 10 people identify as visual thinkers.

Four reasons graphic recording is a powerful tool:

  1. It prioritizes accessibility
  2. It fosters trust
  3. It builds collective ownership
  4. It promotes a deeper understanding resulting in long-lasting change

6 Ways You Can Use Graphic Recording

1. Impact reports: Create a graphic that shares the story of what you do and how you did.

2. Feedback sessions: Involve more people by sharing visuals and allowing interactive engagement in developing the graphics.

3. Workshops: Create a graphic that recaps the highlights of an event. You can even share your screen or a time-lapse recording so viewers can see the progression of the graphic being made!

4. Strategic planning sessions: Create a visual that brings up statistics, feedback, representation, etc and shows people what you’re working towards.

5. Grant applications: Use graphics in your grant applications to bring them to life.

6. Stakeholder recognition: Use graphics for stakeholder recognition by combining them with impact reports or by showcasing your appreciation for their support.

Helpful Tools for Graphic Recording

  1. Colour palette generator: coolors.co
  2. Contrast Checker: webaim.org/resources/contrastchecker
  3. Ipad Pro + Apple Pencil
  4. Procreate App (for iPad)
  5. Other apps: Fresco, Illustrator for iPad
  6. Innovation Hour by Realize Strategies: https://realizestrategies.ca/innovation-hour-graphic-recording
  7. Facilitator’s Guide to Participatory Decision-Making (Jossey-bass Business & Management Series) 3rd Edition
  8. Neuland Markers (made in Germany) or other water-soluble markers
  9. Collaborative whiteboards/tools: Miro.com and jamboard.google.com and mural.co
  10. Graphic design software for beginners: Canva.com

About the Presenter: Maggie Miland of Realize Strategies

Maggie Miland uses her skills as a graphic recorder to capture stories and reveal sustainable solutions to our community’s most pressing challenges.

Join the NetSquared Vancouver Community!

NetSquared Vancouver gathers together nonprofits and activists, tech leaders and funders, and everyone who’s interested in using technology for social change. We’d love to have you join our Community: https://events.techsoup.org/vancouver

Graphic Recording: Building Equity & Community in a Virtual Age

Tuesday, Apr 13, 2021, 12:00 PM

Online event
,

19 Members Went

THIS IS A FREE EVENT – PLEASE FINISH YOUR RSVP IN THE LINK BELOW https://events.techsoup.org/events/details/techsoup-techsoup-connect-vancouver-presents-graphic-recording-building-equity-community-in-a-virtual-age/ <p>As a community builder, has this past year left you feeling disconnected and Zoomed out? What if there was something that …

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SPONSORS

A HUGE thanks to our amazing community partners and sponsors. Give them love! Spend 💵with them!

virtual galas and fundraising

Virtual Galas: Engage More People While Raising More Money with Sara Hoshooley and Ine Van Aken

Using best practices and learning from past virtual and live galas, this webinar hosted by Sara Hoshooley (Charity Shift Consulting) with special guest Ine Van Aken (One Girl Can) provides tangible takeaways nonprofits can implement within their 2021 virtual gala planning.

Learn from a recent case study where a charity raised 230% over their fundraising goal and had more attendees than ever before! In addition, hear from the Executive Director of an organization that was one of the first Lower Mainland organizations to successfully move their in-person gala to a virtual one in April 2020.

What You’ll Learn

  • How to prepare for your Gala
  • How to ensure the maximum number of attendees and donors
  • How to create an effective, fun, and engaging event that your guests will love!

Watch the webinar on engaging more people and raising more money with virtual galas:

Introduction

Virtual galas are not the “new” normal, according to Sara Hoshooley, they’re the “next” normal. She predicts virtual galas will continue through 2021 and beyond.

Key Takeaways

“Virtual” does not equal “boring.” Find ways to engage your audience and keep your event short (one-hour maximum) and story-driven.

Opportunities for sponsorships are larger for virtual events than in-person events. Find creative ways to feature your event’s sponsor(s) and even get your audience involved (example shared: virtual wine and cheese tasting).

Maximize your fundraising by having donors pre-commit to donations before the event, coordinating donation matching, providing multiple ways for donors to give, and having tangible asks.

Pro Tips:

  • Help people navigate your online platform and give a tech how-to (don’t forget to show attendees how to connect their laptop to their TV for better viewing!)
  • Host a pre-event to help attendees sort out technical issues before the event officially starts. Make sure you have IT support available. 
  • Make your audience feel like they’re “part of the show” and not just disengaged spectators.
  • Don’t just think about who has attended in the past; think about who could attend now and in the future.
  • Consider tiered ticketing options (or by minimum donation), to make the event more accessible.
  • Keep your event short. Share your most important content in the first 35-40 minutes and have everything finished in an hour.
  • At the end, of the virtual event (before attendees sign off), announce your donations raised so far and choose an end date for online donations so donors know they can continue giving after the event.

Planning Your Virtual Gala Timeline

3-6 Months Prior

  • Choose a theme
  • Book your emcee
  • Choose your technology
  • Send save the dates messages
  • Confirm fundraising channels (website, text, auction)

1-2 months 

  • Send invitations
  • Develop a solicitation plan
  • Put together your staff and volunteer schedule
  • Create your event program

1-3 weeks

  • Have a tech/dress rehearsal
  • Follow up with key donors
  • Review details with vendors
  • Finalize all the content for your virtual gala

Event Day

  • Review all the details
  • Check that all technology is set up and working
  • Have a way to communicate with team/volunteers

Post event

  • Send out thank-yous, share reports and recordings
  • Remind donors that donations are still being accepted until your chosen end date
  • Debrief with your team

Don’t forget to have fun!

About the Presenter: Sara Hoshooley of Charity Shift Consulting

Charity Shift helps charities and non-profit organizations raise more money using best practices and proven fundraising strategies. Based in Vancouver BC, Charity Shift is led by Sara Hoshooley who has helped organizations raise millions of dollars to further their programs and causes.


About the Panelist: Ine Van Aken of One Girl Can

Ine Van Aken is the Executive Director of One Girl Can – a Canadian and Kenyan registered charitable organization on a mission to break the cycle of poverty and achieve gender equality through education and mentorship. Their unique holistic model empowers girls from the time they leave primary school until they gain meaningful employment. They do this through three pillars: building and renovating school structures, providing educational scholarships, and mentorship for long-term success in their chosen field of study.

Join the NetSquared Vancouver Community!

NetSquared Vancouver gathers together nonprofits and activists, tech leaders and funders, and everyone who’s interested in using technology for social change. We’d love to have you join our Community: https://events.techsoup.org/vancouver

https://www.meetup.com/net2van/events/275974380/

SPONSORS

A HUGE thanks to our amazing community partners and sponsors. Give them love! Spend 💵with them!

website traffic growth for nonprofits

Website Traffic Growth for Nonprofits with Alison Knott

In this webinar, web and brand consultant Alison Knott shares tips and resources for nonprofits wanting to grow their website traffic.

Alison covers eight steps to website traffic growth, conducts live keyword searches based on audience suggestions, goes through a simple SEO checklist, and shares four steps to measuring your website traffic success.

Alison also shares valuable tools that can help your nonprofit increase website traffic, which you will find at the bottom of this post.

Watch the Webinar on Website Traffic Growth for Nonprofits with Alison Knott

The 8 Step Website Traffic Growth Approach for Nonprofits by Alison Knott

  1. Choose a Topic
  2. Perform an SEO Checklist
  3. Create a Newsletter Opt-In
  4. Create a Newsletter Sequence
  5. Create Newsletter Sign-up Locations
  6. Promote on Social Media
  7. Grow an Online Community
  8. Measure Success

Download the 8 step worksheet with more information and tips here: bit.ly/net2vn

Tools and Resources Mentioned in the Webinar

  • DripScripts: email sequence templates you can drag and drop into your mailing list platform of choice
  • Buffer and Hootsuite: social media management tools
  • SparkToro: search top hashtags and accounts based on your chosen topics
  • Google Analytics: website analytics, including referral traffic
  • Google Search Console: check indexing status and optimize visibility of websites
  • Yoast SEO: Wodpress plugin for search engine optimization
  • Customer Camp: deeply understand your customers and audience

About the Presenter: Alison Knott of Alison K Consulting

Alison K Consulting provides rebranding and website consulting for service-based businesses and organizations.

Join the NetSquared Vancouver Community!

NetSquared Vancouver gathers together nonprofits and activists, tech leaders and funders, and everyone who’s interested in using technology for social change. We’d love to have you join our Meetup Community: https://events.techsoup.org/vancouver

https://www.meetup.com/net2van/events/273298796/

SPONSORS

A HUGE thanks to our amazing community partners and sponsors. Give them love! Spend 💵with them!

nonprofit marketing trends covid-19 netsquared vancouver

Nonprofit Marketing Trends in the COVID-19 Age with Ben Abel

COVID-19 has had an impact on nonprofits in ways that may not yet be measurable. But there are key indicators within and outside of organizations that can be used to understand what has happened and what will happen as we move forward.

Exploring an organization’s digital culture and formulation of new marketing strategies can lead to better customer experience through Personalisation 2.0 and Artificial Intelligence.

Our ultimate goal is to rebuild donor trust and help organizations sustain and grow themselves in the 21st century.

Watch the Webinar on Nonprofit Marketing Trends During COVID-19

Key Takeaways about Nonprofit Marketing Trends During COVID-19

Artificial intelligence

Not only can AI help you reach a particular customer segment but it can help you create targeted campaigns for each individual with a different ask. All this will be driven by the deluge of data that we have available. AI is not only useful at the beginning of the donor journey but also during and after they have donated.

Artificial Intelligence Leads to Personalization 2.0

Artificial Intelligence can be used to create personalized marketing campaigns for all kinds of groups that reach both the targets of a campaign and those who can be implementers.

Personalization 2.0

Donor retention can only be achieved by engaging these donors and maintaining an emotional connection with them after they have donated. It can be done by using social-demographic data such as communicating with them on social media platforms, sending targeted emails on how they are making a difference, using geo-targeting for delivering content based on their geographic locations, and providing them personalized incentives for being loyal donors.

Digital culture and strategy

Digital culture and strategy lead to better customer experience. Why? Because it forces you to really look at your potential donor or customer and understand what they want.

The Constituent Experience is a Powerful Differentiator

Nonprofit marketers are pivoting from traditional single or multi-channel messaging strategies where communications are duplicated across channels. Instead they are taking cues from other industries to create personalized and connected cross-channel journeys where each constituent is recognized, remembered, and offered the right content at the right time based on the channel they’re engaging on.

Sources Provided by Presenter

About the Presenter: Ben Abel from Abel Marketing Ltd.

Abel Marketing is a Vancouver, Canada based marketing company founded by Ben Abel. His mission is to help you build successful marketing programs and initiatives for your business venture or company.

Join the NetSquared Vancouver Community!

NetSquared Vancouver gathers together nonprofits and activists, tech leaders and funders, and everyone who’s interested in using technology for social change. We’d love to have you join our Meetup Community: https://events.techsoup.org/vancouver

Nonprofit Marketing Trends in the COVID-19 Age with Ben Abel

Tuesday, Nov 17, 2020, 12:00 PM

Online event
,

28 Members Went

RSVP for the event on our new online platform: https://events.techsoup.org/e/m9kexw/ COVID 19 has had an impact on nonprofits in ways that may not full yet be measurable. But there are key indicators within and outside of organizations that can be used to understand what has happened and what will happen as we move forward. Exploring an organizati…

Check out this Meetup →

SPONSORS

A HUGE thanks to our amazing community partners and sponsors. Give them love! Spend 💵with them!