Author Archives: Lauren Bersaglio

About Lauren Bersaglio

Lauren Bersaglio is the blog manager for NetSquared Vancouver. She is also the Founder of Libero Magazine, a nonprofit online mental health magazine. She has a degree in Communications and over ten years of experience with online content writing, nonprofit management, and public speaking. You can learn more about Lauren by visiting her website laurenbersaglio.com and by connecting with her on Twitter and Instagram.

website traffic growth for nonprofits

Website Traffic Growth for Nonprofits with Alison Knott

In this webinar, web and brand consultant Alison Knott shares tips and resources for nonprofits wanting to grow their website traffic.

Alison covers eight steps to website traffic growth, conducts live keyword searches based on audience suggestions, goes through a simple SEO checklist, and shares four steps to measuring your website traffic success.

Alison also shares valuable tools that can help your nonprofit increase website traffic, which you will find at the bottom of this post.

Watch the Webinar on Website Traffic Growth for Nonprofits with Alison Knott

The 8 Step Website Traffic Growth Approach for Nonprofits by Alison Knott

  1. Choose a Topic
  2. Perform an SEO Checklist
  3. Create a Newsletter Opt-In
  4. Create a Newsletter Sequence
  5. Create Newsletter Sign-up Locations
  6. Promote on Social Media
  7. Grow an Online Community
  8. Measure Success

Download the 8 step worksheet with more information and tips here: bit.ly/net2vn

Tools and Resources Mentioned in the Webinar

  • DripScripts: email sequence templates you can drag and drop into your mailing list platform of choice
  • Buffer and Hootsuite: social media management tools
  • SparkToro: search top hashtags and accounts based on your chosen topics
  • Google Analytics: website analytics, including referral traffic
  • Google Search Console: check indexing status and optimize visibility of websites
  • Yoast SEO: Wodpress plugin for search engine optimization
  • Customer Camp: deeply understand your customers and audience

About the Presenter: Alison Knott of Alison K Consulting

Alison K Consulting provides rebranding and website consulting for service-based businesses and organizations.

Join the NetSquared Vancouver Community!

NetSquared Vancouver gathers together nonprofits and activists, tech leaders and funders, and everyone who’s interested in using technology for social change. We’d love to have you join our Meetup Community: https://events.techsoup.org/vancouver

Web Traffic Growth for Nonprofits

Wednesday, Jan 13, 2021, 12:00 PM

Online event
,

30 Members Went

REGISTRATION REQUIRED AT https://events.techsoup.org/e/mn242n/ An online workshop for nonprofits who want to attract prospects who are already thinking about their services. Participants will leave with: 1. A strategy to nurture captured leads into donations. Lead generation doesn’t stop at the signup, after all… 2. Complete workflow: from content …

Check out this Meetup →

SPONSORS

A HUGE thanks to our amazing community partners and sponsors. Give them love! Spend 💵with them!

nonprofit marketing trends covid-19 netsquared vancouver

Nonprofit Marketing Trends in the COVID-19 Age with Ben Abel

COVID-19 has had an impact on nonprofits in ways that may not yet be measurable. But there are key indicators within and outside of organizations that can be used to understand what has happened and what will happen as we move forward.

Exploring an organization’s digital culture and formulation of new marketing strategies can lead to better customer experience through Personalisation 2.0 and Artificial Intelligence.

Our ultimate goal is to rebuild donor trust and help organizations sustain and grow themselves in the 21st century.

Watch the Webinar on Nonprofit Marketing Trends During COVID-19

Key Takeaways about Nonprofit Marketing Trends During COVID-19

Artificial intelligence

Not only can AI help you reach a particular customer segment but it can help you create targeted campaigns for each individual with a different ask. All this will be driven by the deluge of data that we have available. AI is not only useful at the beginning of the donor journey but also during and after they have donated.

Artificial Intelligence Leads to Personalization 2.0

Artificial Intelligence can be used to create personalized marketing campaigns for all kinds of groups that reach both the targets of a campaign and those who can be implementers.

Personalization 2.0

Donor retention can only be achieved by engaging these donors and maintaining an emotional connection with them after they have donated. It can be done by using social-demographic data such as communicating with them on social media platforms, sending targeted emails on how they are making a difference, using geo-targeting for delivering content based on their geographic locations, and providing them personalized incentives for being loyal donors.

Digital culture and strategy

Digital culture and strategy lead to better customer experience. Why? Because it forces you to really look at your potential donor or customer and understand what they want.

The Constituent Experience is a Powerful Differentiator

Nonprofit marketers are pivoting from traditional single or multi-channel messaging strategies where communications are duplicated across channels. Instead they are taking cues from other industries to create personalized and connected cross-channel journeys where each constituent is recognized, remembered, and offered the right content at the right time based on the channel they’re engaging on.

Sources Provided by Presenter

About the Presenter: Ben Abel from Abel Marketing Ltd.

Abel Marketing is a Vancouver, Canada based marketing company founded by Ben Abel. His mission is to help you build successful marketing programs and initiatives for your business venture or company.

Join the NetSquared Vancouver Community!

NetSquared Vancouver gathers together nonprofits and activists, tech leaders and funders, and everyone who’s interested in using technology for social change. We’d love to have you join our Meetup Community: https://events.techsoup.org/vancouver

Nonprofit Marketing Trends in the COVID-19 Age with Ben Abel

Tuesday, Nov 17, 2020, 12:00 PM

Online event
,

28 Members Went

RSVP for the event on our new online platform: https://events.techsoup.org/e/m9kexw/ COVID 19 has had an impact on nonprofits in ways that may not full yet be measurable. But there are key indicators within and outside of organizations that can be used to understand what has happened and what will happen as we move forward. Exploring an organizati…

Check out this Meetup →

SPONSORS

A HUGE thanks to our amazing community partners and sponsors. Give them love! Spend 💵with them!