Tag Archives: fundraising

nonprofit marketing trends covid-19 netsquared vancouver

Nonprofit Marketing Trends in the COVID-19 Age with Ben Abel

COVID-19 has had an impact on nonprofits in ways that may not yet be measurable. But there are key indicators within and outside of organizations that can be used to understand what has happened and what will happen as we move forward.

Exploring an organization’s digital culture and formulation of new marketing strategies can lead to better customer experience through Personalisation 2.0 and Artificial Intelligence.

Our ultimate goal is to rebuild donor trust and help organizations sustain and grow themselves in the 21st century.

Watch the Webinar on Nonprofit Marketing Trends During COVID-19

Key Takeaways about Nonprofit Marketing Trends During COVID-19

Artificial intelligence

Not only can AI help you reach a particular customer segment but it can help you create targeted campaigns for each individual with a different ask. All this will be driven by the deluge of data that we have available. AI is not only useful at the beginning of the donor journey but also during and after they have donated.

Artificial Intelligence Leads to Personalization 2.0

Artificial Intelligence can be used to create personalized marketing campaigns for all kinds of groups that reach both the targets of a campaign and those who can be implementers.

Personalization 2.0

Donor retention can only be achieved by engaging these donors and maintaining an emotional connection with them after they have donated. It can be done by using social-demographic data such as communicating with them on social media platforms, sending targeted emails on how they are making a difference, using geo-targeting for delivering content based on their geographic locations, and providing them personalized incentives for being loyal donors.

Digital culture and strategy

Digital culture and strategy lead to better customer experience. Why? Because it forces you to really look at your potential donor or customer and understand what they want.

The Constituent Experience is a Powerful Differentiator

Nonprofit marketers are pivoting from traditional single or multi-channel messaging strategies where communications are duplicated across channels. Instead they are taking cues from other industries to create personalized and connected cross-channel journeys where each constituent is recognized, remembered, and offered the right content at the right time based on the channel they’re engaging on.

Sources Provided by Presenter

About the Presenter: Ben Abel from Abel Marketing Ltd.

Abel Marketing is a Vancouver, Canada based marketing company founded by Ben Abel. His mission is to help you build successful marketing programs and initiatives for your business venture or company.

Join the NetSquared Vancouver Community!

NetSquared Vancouver gathers together nonprofits and activists, tech leaders and funders, and everyone who’s interested in using technology for social change. We’d love to have you join our Meetup Community: https://events.techsoup.org/vancouver

Nonprofit Marketing Trends in the COVID-19 Age with Ben Abel

Tuesday, Nov 17, 2020, 12:00 PM

Online event
,

28 Members Went

RSVP for the event on our new online platform: https://events.techsoup.org/e/m9kexw/ COVID 19 has had an impact on nonprofits in ways that may not full yet be measurable. But there are key indicators within and outside of organizations that can be used to understand what has happened and what will happen as we move forward. Exploring an organizati…

Check out this Meetup →

SPONSORS

A HUGE thanks to our amazing community partners and sponsors. Give them love! Spend 💵with them!

Video + Slides: How to Maximize Data to Enhance Your Fundraising Programs and Campaigns

In this presentation campaigners and fundraisers from any size organization will learn to use big data in a way they haven’t before. They will learn how to better target their messaging to influence people within their organization’s community to encourage them to give a gift or volunteer.

Whether through a direct mail appeal, cross fundraising approach or a face to face ask, data can help.

PRESENTER
Allen Davidov is Director of Business Development at Environics Analytics in the not-for-profit practice. With nearly twenty years of experience, he is responsible for helping charities and foundations apply EA’s products and services to attract and retain donors, corporate partners and volunteers.

Prior to joining EA, Allen successfully led marketing, annual giving, leadership giving and event initiatives at a number of organizations, including Sinai Health Foundation, Habitat for Humanity GTA, Canadian Breast Cancer Foundation, St. John’s Rehab Hospital Foundation at Sunnybrook Health Sciences Centre and North York General Hospital Foundation.

Allen is also an active member of the Canadian Marketing Association Not-For-Profit Council. He holds a Master of Business Administration degree from the University of Liverpool, a Bachelor of Commerce degree from Ryerson University and a Creative Advertising diploma from Centennial College.

SOCIAL LOVE
Hosted by @elivdg
Presented by @net2van
Venue partner @hivevancouver

PRESENTER
@AllenDavidov of @EnvironicsA

SPONSORS
@iatspayments @VCN_Community @techsoupcanada @NTENorg

Video: Donor Retention Best Practices with Janet Edmison, Principal at Fawkes + Holly

A strong fundraising program is an essential part of building a thriving non-profit. But when you have a small team and limited resources it can be hard to know where to focus.

At Net2van’s October 10 meetup Fawkes + Holly offered research and experience on how to retain the donors you’ve worked so hard to acquire. Viewers of these videos will emerge feeling encouraged, equipped and armed with practical tools you can start implementing immediately.

Here’s two video recordings of the presentation, focusing on the presenter or the slides. Take your pick! Or if you’re on the move listen to the podcast

Presenter Video

Webinar-Style Video

Janet Edmison, Principal at Fawkes + Holly

Janet is a strategic thinker with experience fundraising for small and mid-sized non-profits including Cystic Fibrosis Canada and Union Gospel Mission. Passionate about sharing the vision and mission of organizations making an impact around the world, Janet excels at developing strategies and materials that change the game for small teams with limited resources. As a consultant, Janet has worked with dozens of organizations facing challenges in building and maintaining a sustainable fundraising program.

HOSTS
Produced by Ashleigh Turner @SexWithAshleigh
Hosted by NetSquared Vancouver @net2van
Venue partner HiVE Vancouver @hivevancouver

PRESENTER
@fawkesandholly

SPONSORS
@iatspayments @VCN_Community @techsoupcanada @NTENorg

Donor Retention Best Practices with Janet Edmison, Principal at Fawkes + Holly

NetSquared Vancouver
Donor Retention Best Practices with Janet Edmison, Principal at Fawkes + Holly
/

A strong fundraising program is an essential part of building a thriving non-profit. But when you have a small team and limited resources it can be hard to know where to focus.

In this presentation, Fawkes + Holly shares research and experience on how to retain the donors you’ve worked so hard to acquire. Listeners will finish feeling encouraged, equipped and armed with practical tools you can start implementing immediately.

Janet Edmison, Principal at Fawkes + Holly

Janet is a strategic thinker with experience fundraising for small and mid-sized non-profits including Cystic Fibrosis Canada and Union Gospel Mission. Passionate about sharing the vision and mission of organizations making an impact around the world, Janet excels at developing strategies and materials that change the game for small teams with limited resources. As a consultant, Janet has worked with dozens of organizations facing challenges in building and maintaining a sustainable fundraising program.


Produced by Ashleigh Turner @SexWithAshleigh
Hosted by NetSquared Vancouver @net2van
Venue partner HiVE Vancouver @hivevancouver

PRESENTER
@fawkesandholly

SPONSORS
@iatspayments @VCN_Community @techsoupcanada @NTENorg

Mo Money Mo Problems | What you need to know about collecting online donations

My kids will never write a cheque, and in a few short years neither will the majority of your donor base. While it used to be acceptable to collect money ‘any way possible’ online, the data is telling us that donors want a donation experience that is easy to follow, on brand and connects the donor with the cause. How we accomplish these things without compromising security, CRA compliance and more is not always straightforward. This session will cover the basics of:

  • Compliance and Law with respect to donation processing and the CRA
  • The 101’s of payment processing terms, security and must knows
  • How you can get the most out of your online donation experience

This session is for:

  • New fundraisers who want to learn the ropes of accepting money online
  • Experienced fundraisers who are looking for ways to make their program more successful
  • Web and online staff responsible for making all the online donation stuff work 🙂

RSVP on Meetup.com

When: Tuesday, January 7, 2013, 5:30 PM – 7:30 PM
Where: HiVE Vancouver, #210 – 128 W Hastings St.

RSVP on Meetup.com

AGENDA

  • 5:30 – 6:00 PM: Networking and snacks
  • 6:00 – 7:00 PM: Presentation
  • 7:00 – 7:30 PM: Q&A and Wrap

JEFF GOLBY
Jeff has worked in one form or another of credit card based donation processing for Charity for around eight years on the charity side, for profit side and back again now on the charity side. Currently he works for Chimp Foundation an online tool that allows you to manage and amplify your charitable giving. His role there is to create a space where law, charity, money and trust come together in a way that inspires and motivates people to give.

TWITTER

  • Event hashtag: #Net2van
  • Host: @Net2van
  • Presenter: @jgolby
  • Venue sponsor: @HiVEvancouver

ACCESSIBILITY

Mobility Access: This venue does not have ramps and elevators and is not wheelchair accessible.
Hearing Access: Speakers at this event will use microphones.
Sight Access: Contact the organizers if you need an advance copy of the presentation.

We want everyone to be able to participate in the Net2Van community and events. Please don’t hesitate to let us know what we can do to accommodate your needs.

Who Does Good Annual Giving Campaigns at Year-End in Surrey or Vancouver?

Hi Smart Fundraisers,

I’m looking for someone who can present at NetSquared Surrey for my September end-of-year fundraising event. The presenter will provide an introduction to year-end fundraising (why Christmas and end of December are important) and provide a step-by-step recipe for small orgs doing their first year-end campaign.

  1. What are the key dates to hit?
  2. What should you messaging be?
  3. Tips on # of messages, tools to use, how to evaluate success, etc.

Ideally the presenter works for a Surrey organization, but I’m keen on other leads too.

Date: Probably September 12, but not confirmed yet.

Location: Surrey City Centre Library

Drop me a line at [email protected]

Presenter wanted: Year-End Fundraising

I’m looking for someone to present at September’s Tech4Good Surrey meetup.
The topic: Year-End fundraising.
A third of fundraising is done in December, and half of that is donated during the last couple days of the year. This presentation will share a template for nonprofits who are just starting their year-end online fundraising.
We’ll cover timing, messaging, and the tools (donation forms and email clients) and make it happen.
Audience: small nonprofits who do not currently have a sophisticated year-end fundraising plan.
Know anybody who could help with this? 
Gimme a shout at [email protected]

Inline image 1

Inline image 2

Net Tuesday February 1: Should your nonprofit be selling merchandise?

CPAWS toque

Net Tuesday - Should your nonprofit be selling merchandise?

Did your favorite nonprofit group send you an email over the holiday campaign season inviting you to buy a calendar, a t-shirt, or baby onesie?

As nonprofits struggle to adapt to changing donation patterns organizations like CPAWS, WWF and Pivot Legal are diversifying their revenue streams by selling merchandise to their supporters. But merchandise programs bring with them a host of new challenges, including inventory management, distraction from the core mission, and the potential to divert donors to a gift stream with lower net revenue.

But merchandise sales also bring lots of potential benefits.  Join a panel of experts at Net Tuesday February and learn if selling merchandise is right for your organization.

Issues tackled:

  • Playlist for the Planet t-shirtsWhat makes for a successful sales program?
  • How do you determine your program’s goals?
  • How do you setup a program that will meet your goals?
  • Will merchandise clash with your organization’s values?
  • Can merchandise sales support other organizational goals besides fundraising? How can it be used as an employment creation program?

It’s gonna be an awesome evening, so please RSVP.

Date: Tuesday, February 1
Doors: 5:30pm
Duration: 6:00 – 7:30pm
Venue: W2 Storyeum, 151 W Cordova

RSVP on Meetup or Facebook.

Hope in Shadows 2011 calendar coverPANELISTS

September’s Net Tuesday Vancouver has panelists

September’s Net Tuesday is next week, and I finally have all the panelists confirmed. Better late than never, I say. 🙂

TOPIC: Email communications – still alive and kicking

It’s easy to get distracted by that new-fangled social media stuff (so shiny!), but the folks on the ground in non-profits know that the real action’s in email. That’s where you raise the funds to advance your mission. That’s how you get people to show up to events. That’s how you get petitions signed.

There’s plenty of life left in email communications, and learning how to test, optimize, and integrate email campaigns is (I reckon) the best investment you can make in the online space.

Join a panel of  experts from Vancouver’s nonprofit community as they discuss the value of email to their organizations, how they manage and grow their lists, and how they test and measure their campaigns so that they’re constantly improving.

DATE: Tuesday, September 14
TIME: 5:30 (doors) 6:00pm (event starts)
LOCATION: W2 Storyeum, 151 W Cordova, Vancouver, BC

RSVP:

Meet your panelists:

BEN JOHNSON, Union Gospel Mission

Ben is an online marketing and research specialist. He’s raised over $1MM in donations online, currently works in the development department at Union Gospel Mission, and thinks email is the next big fundraising tool.

blog: http://979s.com.
email: [email protected]
linkedin: http://ca.linkedin.com/in/mrbenjohnson/

SHANNON DAUD, Canadian Centre for Policy Alternatives
Shannon Daub is the CCPA-BC’s communications director and co-lead for the organization’s national online communications team.

The Canadian Centre for Policy Alternatives is a research institute focused on social, economic and environmental justice. The CCPA works closely with social movement groups to support education and mobilization efforts by bringing providing information, analysis and solutions in areas like climate justice, economic policy, health care, education, human rights and more. www.policyalternatives.ca •  www.policynote.ca

DUNCAN OWEN, David Suzuki Foundation
Duncan has been with the David Suzuki Foundation for 1 ½ years focusing on fundraising campaigns (direct mail, telemarketing, email), supervising day to day operations of the donor relations team and looking to find innovation and efficiencies.

He’s got book learning too, including a Bachelor of Multimedia (Business Marketing) and a Graduate certificate of digital and direct marketing.
Born and raised in Melbourne, Duncan has been in Vancouver for 3 years.