This event was recorded on September 16, 2020.
Are you avoiding the blank page of writing an article, with no idea what to write, and a hundred other things you end up doing instead?
Do you scroll social media for your organization, wishing you had something better to post today?
Creating content doesn’t have to be a headache, it can be fun and easy if we change our mindset and adapt the hacks outlined in this webinar.
This isn’t just the world of content, it’s the world of relationships, audience building, and stewardship online to drive future donations.
But content takes time, so it gets left behind! Sadly though, without YOU creating content, you’re leaving your donors to see nothing but posts about the WE Charity scandal and the latest Kardashian drama!
So if the answer to online presence is more content, the next question is how the heck do you do it?? Nonprofits are so busy. This event will show you HOW to create way more content and reduce the time you spend creating.
With more content you have the chance to connect, learn, improve, and do it all over again.
PS. This video is for everyone in your organization, not just the marketing manager. We can all get involved in content!
Joel Harrison is the founder of ElevateHub.ca (BC impact news and job listings), a social impact podcaster, and marketing consultant for nonprofits and social enterprises. You can find links to everything at https://joelmharrison.com
A HUGE thanks to our amazing community partners and sponsors. Give them love! Spend 💵with them!
00:29:53 Dave Frank: Dave, BC Aviation Council, procrastination!
00:30:26 Marc: Hi everybody! I am the Comms manager at Playwrights’ Workshop Montréal in QC. Content challenge: no time to plan in advance!
00:30:27 Virginia Chomley: I’m Virginia, Director of Communications at Take a Hike Foundation 🙂
00:30:28 Abel Marketing: Ben Abel Abel Marketing Content Marketing Social Media and Strategy. Net2Van Volunteer and operator of the @net2van Twitter account
00:30:40 Allyson McGrane: Allyson, Left Right Minds Initiatives, social media is a time suck
00:30:41 Jodi Stark: Hi everyone. I’m a digital engagement specialist at the David Suzuki Foundation, working on climate and clean energy. There’s SO much to do, sometimes it can be paralyzing!
00:30:56 Ria Mukund: I’m Ria, the Digital Communications Volunteer for the BC division of the The Duke of Edinburgh’s International Award in Canada
00:31:03 Growing Chefs!: I’m Jaydeen, the Development & Communications Director at Growing Chefs. My content challenge is actually getting the content posted. We have tons of ideas and creative people, but to actually get the content scheduled and posted seems to be difficult.
00:31:13 Dhalie Patara Plischke: Hello! I’m Dhalie Patara, Director Finance & Technology at Whole Human Foundation. https://wholehumansummit.com/
00:31:15 Abel Marketing: What about a content scheduler
00:31:19 PeaceGeeks: Jean, PeaceGeeks & [email protected] Content challenge: small team, no capacity
00:31:22 Abel Marketing: Hootsuite Buffer etc
00:31:23 Wan Wan: hello! Wan here from KCR (kelowna community resources )
00:31:59 Elizabeth Moffat: Elizabeth, VGH & UBC Hospital Foundation Comms team, our biggest challenge is narrowing down what to profile/work through the red tape of it.
00:32:06 Bryan: hello, nice to be here. I’ve been a .NET developer for 12 years and a foster dad of 3 teens for just over a year. i’m always interested in developing tools that help and promote the community
00:32:14 David Palmer: David from Environmental Youth Alliance!
00:32:28 Virginia Chomley: I think with the challenges of adapting to COVID changes in the program, we don’t have access to the youth or programs like we usually do, so lacking some regular content like photos and stories… program staff have just go so much on their plate and I don’t have access.
00:34:05 Kelly Morris: Hi everyone, I’m Kelly – I’m founder at KellyAnnOnline and also a consultant with ViTreo Group in Calgary. I’m also the Netsquared rep in Calgary – thanks for letting me crash your meeting. 😛
00:37:07 Jodi Stark: I want snacks! 😉
00:37:17 Abel Marketing: Me too. Miss the pizza.
00:39:11 Dave Frank: snacks r good!
00:39:51 Eli van der Giessen: Hi friends! I’ll be your chat moderator for today!
00:40:13 Eli van der Giessen: Throw Throw your questions in the chat and I’ll interrupt Joel as it fits!
00:40:53 Eli van der Giessen: Are you here for “Budgeting for Nonprofit orgs”? That event has a new link: https://techsoupglobal.zoom.us/my/netsquared
00:44:28 Eli van der Giessen: IDEAS: series of updates that provide value to members (ie. 21 day self care challenge)
00:45:45 Eli van der Giessen: IDEA: reuse the content (info and answering questions) that you’ve already written in an email.
00:47:14 Eli van der Giessen: IDEA: pull out small snippets from a larger document (annual report, etc.)
00:48:08 Eli van der Giessen: IDEA: pull out text and graphics from slide decks
00:48:30 Eli van der Giessen: TASK: take stock of all assets
00:50:41 Eli van der Giessen: IDEA: cut your video into snippets = more sharing opportunities!
00:51:22 Eli van der Giessen: IDEA: document the creation of content like a film shoot. People LOVE inside information.
00:51:49 Eli van der Giessen: Transcription software: https://otter.ai/
00:52:14 Eli van der Giessen: Otter is available at a discount from TechSoup and TechSoup Canada: https://www.techsoupcanada.ca/en/directory/481
00:52:54 Eli van der Giessen: 🇺🇸 nonprofit discount for Otter.ai https://www.techsoup.org/otter-ai
00:53:24 Eli van der Giessen: Quotes over images — classic social media fodder!
00:55:03 Kelly Morris: Hey Eli – remind me to share a new software with you. I bet he’d chat to Techsoup to ensure a discount 🙂
00:55:13 Eli van der Giessen: TASK: what core content can you create?
00:55:16 Dhalie Patara Plischke: Thanks Joel! Now I know what to do with our 1.5 hr weekly Whole Human Summit sessions that are recorded! Thanks for the link to Ottar
00:56:04 Stephen McInerney: @Eli: Quotes over images — does anyone remember a time before that was the dominant medium….
00:56:11 Eli van der Giessen: @Kelly! consider yourself pinged!
00:57:03 Eli van der Giessen: @Stephen — Ha! I am old! I remember when images in social posts were a RADICAL new idea. 😉
00:58:00 Eli van der Giessen: @Dhalie — Joel is thrilled he’s helping you spark new approaches with your content.
00:58:17 Eli van der Giessen: TASK: Write down the micro content you could compile
00:58:46 Eli van der Giessen: What questions are emerging for you? What do you still want Joel to cover?
00:59:19 Abel Marketing: Joel Can you please explain how what you are describing relates to content strategy? This stuff here is more about execution?
00:59:39 Eli van der Giessen: TIP: have somebody interview YOU. Have THEM create the content for you!
01:00:34 Stephen McInerney: @Eli: I’m sorry, that’s not a meme, tl;dr
01:00:53 Stephen McInerney: On a serious note, infographics?
01:01:07 Eli van der Giessen: TASK: research podcasts, events or other orgs creating content that could feature you.
01:02:43 Eli van der Giessen: TIP: have a shared place where people can upload their links, photos, videos, etc. …. a Slack or Teams chat, or a folder, or….
01:03:15 S B: This is literally the mission of our digital community hub: TrustD.space !!
01:04:18 Eli van der Giessen: 👀 Hey! If you’re in the Toronto area @Shabs is the co-host of NetSquared Toronto. https://www.meetup.com/netsquared-toronto/
01:04:35 Dhalie Patara Plischke: Agreed! Naming conventions bring order to chaos
01:05:55 Eli van der Giessen: TASK: Create a folder to collect content ideas AND give it some structure.
01:06:54 Eli van der Giessen: TIP: Ask your members to contribute in their own voice.
01:07:18 S B: thanks Eli :)… Hit me on LinkedIn.com/in/badshah or [email protected] !
01:08:25 Eli van der Giessen: TIP: if you’re asking people for content give them an outline — they need clear instructions.
01:11:49 Eli van der Giessen: TIP: multiple angles for photos = separate social posts.
01:11:50 Stephen McInerney: (Hire a squirrel?)
01:12:48 Eli van der Giessen: TIP: flip the perspective — from the ED to a volunteer to a client
01:13:35 Eli van der Giessen: TIP: rewrite your content with a different framing.
01:15:03 Eli van der Giessen: 📼Watch it again! The video of this event will be posted to http://www.NetSquared.org/blog by Friday.
01:17:27 Eli van der Giessen: TIP: surveyed your members? Now share what they said! Graphs! Photos! Stats!
01:19:38 Eli van der Giessen: How to create a Content Calendar: https://www.elevateclicks.com/the-nonprofit-marketing-blog/how-to-create-your-nonprofit-social-media-calendar
01:20:19 Eli van der Giessen: TASK: find your timeless and popular content… then update and republish.
01:20:49 Eli van der Giessen: BONUS: create welcome series with your BEST and TIMELESS (evergreen) content.
01:22:01 Dave Frank: well done Joel.
01:22:26 Eli van der Giessen: Join the Elevate Hub: https://elevatehub.ca/
01:22:37 Dhalie Patara Plischke: That’s excellent to use the SDG framework!! Thanks Joel
01:23:00 Kelly Morris: Thanks!
01:23:48 Dhalie Patara Plischke: I use Later
01:23:59 Niloofar Jafari: Hi all
01:24:11 Dhalie Patara Plischke: https://later.com/
01:25:05 Eli van der Giessen: 50% discount for nonprofits with Asana: https://asana.com/nonprofit
01:25:45 Eli van der Giessen: 50% discount for nonprofits with Later.com too! https://help.later.com/hc/en-us/articles/360042492454-Does-Later-Have-Non-Profit-Discounts-
01:26:35 Nikki Tellem: https://hootsuite.com/create-free-account Hootsuite free account: 3 social profiles | 30 Scheduled Messages | 1 user
01:27:06 Ashwin Prabhu: Is the Hootsuite account specific for nonprofits or anyone?
01:28:04 Eli van der Giessen: @Ashwin — that’s the standard free Hootsuite account. But if you want the paid product there’s a nonprofit discount too. https://hootsuite.com/about/hootgiving
01:28:13 Nikki Tellem: It’s for anyone. The free account is very usable.
01:28:13 Natasha Durel: Thank you, Joel and Eli!
01:28:20 Ashwin Prabhu: Thank you Nikki
01:28:25 sladroma: Thanks Joel and Eli!
01:28:29 Nikki Tellem: Welcome 🙂
01:29:10 Eli van der Giessen: 📺 The video will be available by Friday at http://www.NetSquared.org/blog
01:31:52 Ashwin Prabhu: The elevateclicks link has really good content for beginners! Thank you @Eli
01:32:22 Nikki Tellem: Will the chat also be available on the blog? Lots of good info here
01:32:48 Marc: Thank you so much!
01:32:54 Virginia Chomley: Thank you!
01:33:08 Nikki Tellem: Thanks!
00:31:45.240 –> 00:31:52.080
Eli van der Giessen: Nope, that’s definitely not what I wanted to do with the present button two buttons very hard. Hi, their friends, welcome.
00:31:53.430 –> 00:32:08.610
Eli van der Giessen: So you have come into a. Net Squared event where you know this event is being broadcast out of Vancouver, Canada, but obviously we’ve got people visiting us from from lots of different interesting cities today as i can see in the chat window.
00:32:09.930 –> 00:32:13.230
Eli van der Giessen: Did you start the recording. I did. I’m glad I reminded myself.
00:32:15.510 –> 00:32:23.100
Eli van der Giessen: And that recording will be helpful, because if you need to leave early say arrive late or you need to like review the presentation later.
00:32:23.460 –> 00:32:35.160
Eli van der Giessen: That will be available to you in the next day will make that video available. So, hi. I’m Eli your Net Squared organizer and that squared is this program of tech shoe.
00:32:36.930 –> 00:32:46.530
Eli van der Giessen: That’s great, as a global network of tech for good meetups so there are actually about 120 of these groups scattered all across the world, which seems ridiculous, but I’ve got an app to prove it.
00:32:47.280 –> 00:32:56.580
Eli van der Giessen: And this organization that we all part of tech shoe is a nonprofit that helps other nonprofits like you get implement and use technology effectively.
00:32:57.420 –> 00:33:10.410
Eli van der Giessen: See I promised you a map all those little dots means there is a group. In fact, they can see we’ve got David here from capacity valley. We’ve got the Calgary organizers in place. We’ve got a couple of representatives here for the network.
00:33:12.690 –> 00:33:25.560
Eli van der Giessen: So like every community we have rules and we have values. So I think the first is that we welcome everyone. And the second is that we put community first because we’re really here to support each other.
00:33:27.600 –> 00:33:37.650
Eli van der Giessen: The thing that brings us all together is we’re here to build stronger nonprofits. So technology is the lens. The tool that we use. But ultimately, ultimately we’re here for the sector.
00:33:38.490 –> 00:33:52.290
Eli van der Giessen: We also invite PARTICIPATION. NOW, YES, I DID mute you. By default, just to keep things from getting out of control today, but the chat is open and I’ll be monitoring that through the course of the presentation. So please throw your questions in there.
00:33:53.910 –> 00:34:00.510
Eli van der Giessen: And then finally, we have an open chat, which means you need to remember that we treat each other with kindness and respect.
00:34:00.930 –> 00:34:12.060
Eli van der Giessen: So if you got like a hot take to put it into that chat window. Let’s take a second and say, Is that, is that the right thing at the right time for you to be sharing and if it is awesome. Go for it.
00:34:14.790 –> 00:34:21.750
Eli van der Giessen: So we totally need you. We help keep this community going with like guest experts like Joel
00:34:22.650 –> 00:34:36.120
Eli van der Giessen: With people who are monitoring the chats with people doing note taking. So if you want to get involved with this group, maybe you’ve got a super great idea that we should be talking about. Talk to me and I can help you make it an easy process.
00:34:38.070 –> 00:34:39.990
Eli van der Giessen: We also, of course, have sponsors.
00:34:41.640 –> 00:34:51.060
Eli van der Giessen: So the first I want to talk about is tech soup, which is, you know, the parent organization and they connect nonprofits with donated and discounted products.
00:34:52.560 –> 00:35:00.480
Eli van der Giessen: You’ve seen some of these logos. We’re using zoom. There’s box calm. There’s Amazon this DocuSign this Microsoft has Google
00:35:00.900 –> 00:35:11.730
Eli van der Giessen: If you’re thinking about spending some money on software. Start with Texas first because we can save you probably up to 80% in many cases and your tech SIP account just free, so why not
00:35:13.200 –> 00:35:20.730
Eli van der Giessen: Just to give you a sense of what those savings could look like. I put together a model of, say, a little nonprofit with 10 staffers
00:35:21.360 –> 00:35:30.450
Eli van der Giessen: And so what we’re seeing here is the retail and then the discounted pricing through our partnership these companies have with tech soup. And as you can see
00:35:31.170 –> 00:35:42.210
Eli van der Giessen: Those discounts start getting pretty huge pretty fast. And that’s just like the one year version of that for these those software where you need to, like, get a new version. Well, we’re saving you all over again.
00:35:45.090 –> 00:35:57.000
Eli van der Giessen: And of course, there’s also the forums that tech soup. So if you have any other questions that weren’t able to answer today hop over to those forums, because it’s full of other nonprofits consultants and other tech experts.
00:35:59.010 –> 00:36:13.380
Eli van der Giessen: Other sponsors include our friends is payments, if we were together in person today, they’d be buying the first round of drinks because they love you. They’re the people you would go to because they are like managing online.
00:36:14.670 –> 00:36:19.860
Eli van der Giessen: Like financial payments. So basically, if you want to take money in through a credit card or a CH transfer
00:36:20.670 –> 00:36:33.870
Eli van der Giessen: I had payments as a company that will help you as a nonprofit do that they only work with nonprofits, they’re based in Vancouver, which is nice because if something ever goes wrong. Not that it ever would you know where you can go to gently poke people on the ranch.
00:36:35.160 –> 00:36:43.980
Eli van der Giessen: We also sponsored by a one day website who keeps our website up and happy and healthy and n 10 would be covering the cost of snacks. Again, if we were if
00:36:45.810 –> 00:36:50.520
Eli van der Giessen: They have a great conference which sadly was canceled, but we’ll be back together again.
00:36:51.180 –> 00:36:52.800
Eli van der Giessen: I’m holding out hope it’s going to happen.
00:36:54.450 –> 00:37:00.300
Eli van der Giessen: And you, of course, could be a sponsor. It’d be a lot of fun. Basically, if you want to access close to 4000
00:37:01.560 –> 00:37:09.750
Eli van der Giessen: nonprofits who are technically curious where the best way to reach that audience. So definitely reach out to me and we can work magic together.
00:37:12.000 –> 00:37:21.870
Eli van der Giessen: So today’s guest is but one a singular guest. And so we’ve got Joel Harrison here he’s gonna be talking about how nonprofits can create 10 times the content.
00:37:22.410 –> 00:37:29.880
Eli van der Giessen: Without more work and that sounded like too good to be true, but I’m gonna take him up on that he’s up to that challenge so
00:37:30.390 –> 00:37:37.050
Eli van der Giessen: Joel is the founder of elevate hub.ca which is the place for bc impact news and job listings
00:37:37.950 –> 00:37:53.100
Eli van der Giessen: He’s also a social impact podcast there and marketing consultant for nonprofits and social enterprises. He also writes real good. So if you’re ever looking for someone to make you sound like you’re much better than you are. Joe will do that magic for you.
00:37:54.360 –> 00:38:01.860
Eli van der Giessen: does, in fact, a member of the Corps and that to van team and you probably best know him because he was a writer behind all of last year, digital
00:38:02.370 –> 00:38:19.440
Eli van der Giessen: Nonprofit conference emails so give it up for Joel member of our community outstanding man and the way you can do that is in, zoom, there’s like this little sort of reaction emoji play. So yeah, throw that reaction right in there. Thank you.
00:38:21.720 –> 00:38:23.040
Eli van der Giessen: And with that over to Joel
00:38:24.810 –> 00:38:30.630
Joel Harrison: Awesome. Thank you. Eli so much for inviting me here. Oh, there’s the clap. Nice.
00:38:31.680 –> 00:38:40.890
Joel Harrison: I’m thrilled to be talking about content and marketing with all of you. Thank you for joining and spending some time with us. I also wish there were snacks.
00:38:41.640 –> 00:38:49.830
Joel Harrison: I should have prepared something maybe next time we should figure out how to email snacks or something like that to everyone. We got to figure out the technology.
00:38:51.360 –> 00:38:54.810
Joel Harrison: Let me get my presentation online here.
00:39:01.230 –> 00:39:02.490
Joel Harrison: All right. Can we see
00:39:06.630 –> 00:39:10.230
Joel Harrison: Perfect. So yeah, so Eli mentioned, my name is Joel Harrison.
00:39:11.580 –> 00:39:20.580
Joel Harrison: I have a marketing company called methodical content, you’ll see the name there. And what we do is we create content strategy and
00:39:21.240 –> 00:39:40.770
Joel Harrison: Plans training and actually create content for social enterprises and nonprofits. In addition to that, I also recently launched a media site elevate hub.ca where we talk about all of the social impact news for BC, as well as events and job listings on there as well.
00:39:41.910 –> 00:39:51.390
Joel Harrison: So, yeah. Today we’re going to be talking about how to create 10 times the content without more work as Eli mentioned, I do like to use words and sometimes I exaggerate.
00:39:51.870 –> 00:40:04.110
Joel Harrison: So without any more work might be a little bit of a stretch. I apologize for the the clickbait. But these are going to be some of the most efficient ways to create content. Some of them actually without more work.
00:40:04.530 –> 00:40:10.590
Joel Harrison: Some of them do require a little bit more work, but we’ll, we’ll get into that. So sort of
00:40:12.510 –> 00:40:18.540
Joel Harrison: If you do want to contact me or connect with me online or anything like that. My email is here.
00:40:19.590 –> 00:40:22.950
Joel Harrison: As well as my instagram and twitter handle. If you’d like to connect there.
00:40:24.540 –> 00:40:25.080
Joel Harrison: So,
00:40:27.150 –> 00:40:37.740
Joel Harrison: This happens to me. It happens to most people who are tasked with creating some kind of content you sit down and you’re faced with that blank screen.
00:40:38.130 –> 00:40:49.440
Joel Harrison: It’s staring you in the face looks something like this, it’s daunting and it, it’s just not inviting you don’t want to do it and creating content just gets really hard.
00:40:50.400 –> 00:40:58.230
Joel Harrison: Some people hit that writer’s block kind of side of things. And so what do you do, you probably end up pushing it off to later.
00:40:58.980 –> 00:41:03.660
Joel Harrison: You look at your calendar and oh yeah you work in the nonprofit. So this is what your calendar looks like.
00:41:04.290 –> 00:41:17.280
Joel Harrison: You’ve got too many hats on. You’re doing too many different things and creating content just kind of often gets pushed to the side. So that’s why, today we’re talking about 10 most efficient ways to create content.
00:41:19.200 –> 00:41:34.470
Joel Harrison: And in some cases, without any more work in some cases with minimal amounts of extra work. So we’re going to Blitz through a ton of different ideas. Today, different concepts. This will be a very kind of high level touch on a lot of different methods.
00:41:35.520 –> 00:41:46.590
Joel Harrison: But we’re not going to necessarily go into extreme detail on any of those. If you’d like to have more conversations later about them and I’m happy to do that. But this is going to be a bit more of a high level.
00:41:48.000 –> 00:41:52.230
Joel Harrison: List of methods we can take to create more content now.
00:41:53.310 –> 00:41:55.170
Joel Harrison: First, we got to set a little bit of groundwork.
00:41:57.120 –> 00:42:06.090
Joel Harrison: Some content is promotional content and we need to distinguish between this and another type of content because emotional content is
00:42:06.870 –> 00:42:18.150
Joel Harrison: Something that is directed towards a service a program or a call to action of something your organization does. So this is your standard kind of
00:42:18.630 –> 00:42:33.030
Joel Harrison: You know, asked to donate type of content, you’ve all done this before, but this type of content is something that is not inherently valuable on its own. It directs people towards something else that is valuable.
00:42:33.780 –> 00:42:42.300
Joel Harrison: And that is something that we just need to distinguish between impactful content because this type of content. You can’t just
00:42:42.570 –> 00:42:49.410
Joel Harrison: Create a ton more of it because asking people to donate over and over and over and over again is not giving them value.
00:42:49.890 –> 00:43:05.160
Joel Harrison: So instead what we want to talk about is impactful content and I’m a firm believer that marketing on itself should be impactful and can be. And by that I mean that if the organization.
00:43:06.270 –> 00:43:25.830
Joel Harrison: Were to create marketing that did the same thing as the organization does in terms of towards the same mission that marketing can stand alone as an impactful piece is an impactful activity as opposed to just an activity that drives people towards a product or service or program.
00:43:27.480 –> 00:43:35.010
Joel Harrison: So there’s just a quick example here of this organization that’s providing a valuable piece of content to their audience.
00:43:35.610 –> 00:43:45.900
Joel Harrison: This is a 21 day kind of email driven course where they’re giving a little bit of information to this new subscriber each day about
00:43:46.530 –> 00:43:52.680
Joel Harrison: Ending violence and and starting with yourself in that case. So this is a type of content that is impactful on its own.
00:43:52.980 –> 00:43:59.550
Joel Harrison: Regardless of what the organization does this stands alone is something that has impact. And that’s the type of marketing where
00:44:00.180 –> 00:44:10.350
Joel Harrison: People can see it and connect with it and get value from it and build a relationship with you. And so you can keep providing more and more content like this where it creates value.
00:44:11.610 –> 00:44:23.880
Joel Harrison: And inside of that you can, you know, deliver some of those promotional types of content. But this is the type of content that we’re talking about today, creating more of because people want that type of value.
00:44:25.170 –> 00:44:31.320
Joel Harrison: So ask yourself if my nonprofit didn’t exist with this content still work to advance the same mission.
00:44:31.920 –> 00:44:51.900
Joel Harrison: And it’s just a nice little litmus test, you can ask yourself about the content on whether it, it follows that impactful type of content model. So we’re going to go through 10 methods. The first one here find content, you didn’t know you already created this one is I love this one because
00:44:52.920 –> 00:45:00.000
Joel Harrison: It sometimes catches people off guard in terms of what have we done before that we can actually just use as content.
00:45:00.270 –> 00:45:12.120
Joel Harrison: And the first one here is emails. So we’ve all answered emails. We’ve sent tons of emails and I’m talking about direct emails. These are emails to other colleagues emails to other organizations emails to
00:45:12.630 –> 00:45:21.240
Joel Harrison: You know, corporate partners or program associates these types of emails, where you’re answering some type of question.
00:45:21.630 –> 00:45:33.480
Joel Harrison: Or giving some sort of information about your industry sector, your programs, your insights into how recipients feel about your programs.
00:45:33.990 –> 00:45:42.060
Joel Harrison: There’s so much in these emails that you can actually pull out and use that as a piece for your content, whether it’s an article or video or something on social media.
00:45:43.260 –> 00:45:52.350
Joel Harrison: So there’s also phone calls, similar to the the email type of situation, little bit harder to go back and see, like, hey, what type. What did we say in those phone calls.
00:45:52.680 –> 00:46:01.620
Joel Harrison: But sometimes you say things over and over again. Common phone call lines that you’re talking to, whether it’s prospective donors or
00:46:02.190 –> 00:46:09.570
Joel Harrison: Or partners or something like that new partners, you’re talking about very similar things often. And so if you find those these common
00:46:10.530 –> 00:46:20.070
Joel Harrison: Phrases or things that keep coming up. That’s often fuel for articles or other content that you can be creating and it’s something you’re already doing. You already know that it’s there.
00:46:20.850 –> 00:46:28.470
Joel Harrison: And your reports. This is a little bit more of an obvious one, because people are generally creating these annual reports with the idea that it’s content to be shared.
00:46:29.190 –> 00:46:34.530
Joel Harrison: But I want you to think about in a little bit of a different way instead of just sharing the entire report.
00:46:35.190 –> 00:46:44.310
Joel Harrison: What you can do is actually piece it out as well. You can take small snippets of it and use that on social media. Maybe you have some data in there that you’re using. Maybe you have some
00:46:45.210 –> 00:46:54.480
Joel Harrison: Information about your industry or new updates or testimonials, things like that. You can actually pull those out and use that as content that you’ve already created.
00:46:55.860 –> 00:47:05.730
Joel Harrison: And then training manuals. If you’re an organization that’s organized enough to have training manuals. I know that’s not always possible in some some smaller organizations and larger ones.
00:47:07.320 –> 00:47:11.580
Joel Harrison: You know there’s there’s a lot of training material in there where you’re talking to new employees about
00:47:12.450 –> 00:47:22.410
Joel Harrison: About the industry about the recipients about the programs. And if it’s written down, and it’s in there. You can probably pull it out and throw some of that into articles you
00:47:22.830 –> 00:47:31.440
Joel Harrison: Have to work on it a bit, but that’s the whole idea of this is to get the core piece of your content from something you’ve already created before.
00:47:32.040 –> 00:47:42.030
Joel Harrison: And then speeches or talks as well. Sometimes you’ll have, you know, Google slide doc deck or something like that. But that one of your executives or
00:47:43.050 –> 00:47:55.320
Joel Harrison: You know fundraisers has used in the past couple of years ago. And sometimes that has not only does it have information and data and things that you can use, but it has graphics as well, hopefully.
00:47:56.370 –> 00:47:58.530
Joel Harrison: So if your organization has any of these
00:47:59.610 –> 00:48:11.070
Joel Harrison: Any of these assets that you’ve already used one thing you can do is just kind of go through them and take stock of all those assets that you could possibly use for content later in the future. So these are some of the different
00:48:11.610 –> 00:48:21.780
Joel Harrison: Areas that you can look into. And I don’t know if Eli mentioned before, but feel free to ask questions as we go. I do. I enjoy being interrupted. So if you’ve got
00:48:23.010 –> 00:48:28.560
Joel Harrison: Things you want to ask things you want to say as we get along, please type them into the chat.
00:48:33.810 –> 00:48:41.100
Joel Harrison: Now onto method number to start with CORE CONTENT so this one is a fairly
00:48:41.580 –> 00:48:56.520
Joel Harrison: I guess advanced approach to creating content. But if you look at some of the organizations that are creating the most amount of content for profit, nonprofit on any side anyone that’s creating large, large volumes of content.
00:48:57.210 –> 00:49:09.780
Joel Harrison: Is usually starting with some kind of core piece of content. And what they’re doing is what they call repurposing so you keep one core piece of content in mind.
00:49:10.320 –> 00:49:14.700
Joel Harrison: But you also understand that it can be pieced out into so many different other
00:49:15.420 –> 00:49:24.900
Joel Harrison: Types of content other formats and other versions of that same piece of content. And so what you end up doing is creating one piece of content.
00:49:25.230 –> 00:49:36.420
Joel Harrison: And then reformatting and reworking to create, essentially 15 2030 other different pieces of content and what we can look at here is a common example.
00:49:37.980 –> 00:49:52.350
Joel Harrison: For organizations that are leveraging video quite heavily is if you’re creating some kind of long form video. It doesn’t need to be, you know, a significant piece of content. If it’s a one minute video there isn’t a whole lot of meat there to be able to
00:49:53.400 –> 00:50:02.610
Joel Harrison: Piece Out and repurpose into other areas, but if it is a long form piece of content where you have, you know, a couple of different sections to it.
00:50:03.150 –> 00:50:11.010
Joel Harrison: You can actually cut those into different segments after you’ve created that. So maybe this is a video of it could be an interview could be a conversation with
00:50:11.790 –> 00:50:23.760
Joel Harrison: A partner or another staff member where you’re talking about different ideas. You can piece that one video out into three, four or five different videos that are all you know a couple of minutes long each
00:50:24.780 –> 00:50:35.910
Joel Harrison: So now you have an opportunity to share not only the first video, but all of those other pieces on to social media as well until you can put those on to the relevant channels that work for you.
00:50:37.650 –> 00:50:45.990
Joel Harrison: What else you can do with that videos you can take pictures during that recording. So this gets us into the realm of more of that behind the scenes kind of
00:50:46.530 –> 00:50:58.020
Joel Harrison: Content where you’re giving people that inside look to what your organization is working on and doing I’ve done this in the past with podcast interviews, things like that where I’ve created
00:50:59.040 –> 00:51:12.960
Joel Harrison: A long form piece of content and actually took pictures of the creation of that content and especially if it’s something that’s valuable that you want to tease into the future, to say this is coming. I’m going to publish this those pictures can be quite valuable.
00:51:15.330 –> 00:51:21.300
Joel Harrison: And then you can take that video and you can literally transcribe it just take the audio out of it. There’s a program
00:51:22.320 –> 00:51:34.140
Joel Harrison: That I use called otter.io and it could take video and audio files and do an automated transcription from it. They’re kidding quite accurate nowadays so
00:51:34.770 –> 00:51:46.200
Joel Harrison: This is a pretty efficient way to turn your videos or audio into text you do often have to reward rework. Some of the text a little bit in order to publish it on to any sort of platform your website, but
00:51:47.250 –> 00:51:48.390
Joel Harrison: But they’re getting quite efficient.
00:51:49.560 –> 00:51:56.370
Joel Harrison: So with a transcript. Now you have a lot of fuel to write a summary blog post about that same video
00:51:57.810 –> 00:52:11.940
Joel Harrison: Where you want to pull out some of those major ideas and maybe frame it in a different way than was in the video or in that transcript. But now you have a blog post, that’s based on relatively the same type of information and content.
00:52:13.680 –> 00:52:26.280
Joel Harrison: And then you can copy quotes. So now you have a transcript from that video. Let’s take out five six quotes from that video and turn them, you know, the text right into your emails. Maybe it’s into a newsletter, put them into tweets.
00:52:27.030 –> 00:52:42.480
Joel Harrison: That text is is very useful in several ways. And then you can also turn those into quote images as well. So images with quotes over top of them. It could be used on Instagram, Facebook within your email newsletters. There’s lots of different ways to use those as well.
00:52:44.670 –> 00:52:50.940
Joel Harrison: And then you can also pull the audio out of that video and turn it into a podcast. So the
00:52:52.230 –> 00:53:04.350
Joel Harrison: core ideas and elements of the video, unless it’s a very visual type of video where you’re walking somebody through a scenario or you have some type of you know slides or something that data that you’re describing
00:53:05.820 –> 00:53:09.060
Joel Harrison: Then you’ll be able to pull that audio out and turn it into a podcast.
00:53:10.320 –> 00:53:17.670
Joel Harrison: And my chat window. There it is. And then you can actually just share that email or share that video through email as well.
00:53:18.300 –> 00:53:27.450
Joel Harrison: So from this you can see kind of a map of how one long form video could be cut up and pieced out and reformatted
00:53:27.750 –> 00:53:38.100
Joel Harrison: Into and depending on how many segments, you have, how many quotes you can pull from it 15 2030 different pieces of content that you can use throughout the month throughout two months and
00:53:38.730 –> 00:53:44.580
Joel Harrison: To fill out your social media channels to fill out your email campaigns post things on your website on your blog and all of that.
00:53:46.620 –> 00:53:57.780
Joel Harrison: I do want to note that while this example shows, video as the core. You can also start with an audio podcast or you can start with an article
00:53:58.230 –> 00:54:02.460
Joel Harrison: Now, the way that you divide it and and pieces loaded into different
00:54:02.820 –> 00:54:15.120
Joel Harrison: Types of content will will vary, but it’s the same type of theory where if you’re going to start with a podcast. You can transcribe it you can turn it into blog posts, you can take quotes from it all that can go into emails and social media posts.
00:54:16.140 –> 00:54:22.860
Joel Harrison: And if it’s an article you can actually turn that into quotes as well. Quote images.
00:54:23.430 –> 00:54:39.300
Joel Harrison: Sharing it in different ways. Or you could do the reverse and take your article and record that as a video. So now you have a new format with the same content, essentially. So this is what we call repurposing creating one piece of content and using it multiple times.
00:54:41.490 –> 00:54:50.160
Joel Harrison: So for your task on this one is I would recommend deciding what type of core content, you could create or you are already creating
00:54:50.490 –> 00:55:03.690
Joel Harrison: That could be repurposed into different pieces. Some organizations don’t have the, the ability or the staff or time to create video but maybe that core piece of content could be an article or something a little bit easier to tackle.
00:55:04.830 –> 00:55:05.550
Joel Harrison: From the start
00:55:07.860 –> 00:55:16.950
Joel Harrison: Alright so method number three is compiled content. So this is actually the reverse of repurposing content.
00:55:18.030 –> 00:55:32.760
Joel Harrison: Or the last example where we’re dividing one core piece of content. So with compiling content. This is usually a little bit easier for for nonprofits because they’re creating more short form or micro content on social media.
00:55:33.780 –> 00:55:42.870
Joel Harrison: And with that, you can combine let’s say several social media posts of yours and turn that into an article
00:55:43.290 –> 00:55:48.990
Joel Harrison: Obviously, you want to put some thought into which social media posts, you’re combining and
00:55:49.440 –> 00:56:02.430
Joel Harrison: Make sure they’re all at some kind of relevant theme and you can combine them in a way that makes sense to be one article and maybe it could be a summary post of the images that are in there. Maybe it could be a sequence of events throughout
00:56:04.050 –> 00:56:10.230
Joel Harrison: Some sort of campaign that you’re running and turning that into an article or some longer form piece of content.
00:56:10.830 –> 00:56:20.550
Joel Harrison: You can also gather up quotes facts data you’ve used elsewhere and use that as as fuel for an article where you’re summarizing an issue and sharing
00:56:21.210 –> 00:56:29.610
Joel Harrison: 10 facts about a certain situation where maybe in social media, you’ve used those data points and those facts all separately.
00:56:30.060 –> 00:56:38.820
Joel Harrison: You can go back and actually just combine them all. And now you have basically the content for an article. So it’s a great way to reuse a lot of your social media content.
00:56:39.540 –> 00:56:47.820
Joel Harrison: And then take a few educational articles. For example, you might be able to look at similar topics. If you are an organization that’s been creating
00:56:48.600 –> 00:57:00.870
Joel Harrison: Blog posts around similar ish topics. There might be sections in there that you can piece out from three, four or five different articles and actually turn that into another article on its own as well.
00:57:02.880 –> 00:57:10.050
Joel Harrison: And then these ones are for interesting as well when you go back to your social media posts or some of the content that you’ve created years ago.
00:57:10.710 –> 00:57:20.610
Joel Harrison: It’s interesting to see the progression of whether it’s your organization progression of maybe it’s the size of your organization or maybe it’s the number of
00:57:21.450 –> 00:57:37.200
Joel Harrison: You know recipients or donors or its data that’s relevant in your industry and comparing what it was five years ago 10 years ago to what it is now. And then that can be great fuel for article content longer form pieces.
00:57:40.350 –> 00:57:48.360
Joel Harrison: So recommendation here is to write down the micro content. You could compile together into something bigger so might take a little bit of
00:57:48.780 –> 00:57:54.750
Joel Harrison: Effort to go through your previous, you know, social media posts your previous articles and look at it with this lens.
00:57:55.110 –> 00:58:05.520
Joel Harrison: But if you can get some new longer form pieces of content some substantial variations on what you’ve created in the past, and then you’re well on your way to creating more content.
00:58:08.700 –> 00:58:09.810
Joel Harrison: Method. Number four.
00:58:11.220 –> 00:58:20.400
Joel Harrison: So we got partner with organizations here. Now, there’s so many different ways to partner with different organizations. So we’re not going to go into all of them.
00:58:20.760 –> 00:58:31.380
Joel Harrison: But what we do want to look at is some of the easy ones where potentially being interviewed or having your message or info shared on someone else’s channel.
00:58:32.130 –> 00:58:46.260
Joel Harrison: Can be a really easy way to create content because you’re not you’re not format and you’re not advertising. You’re not editing what you’re putting out there. But if you have an executive director or or some someone in the leadership team who has
00:58:47.910 –> 00:58:57.780
Joel Harrison: As you know, an inclination to be the face of the organization and talk about what they’re they’re doing, you can find other podcasts other blogs other
00:58:58.440 –> 00:59:04.710
Joel Harrison: You know, it’s great if you want to be on you know news stations. If you can get to that.
00:59:05.130 –> 00:59:13.800
Joel Harrison: But sometimes, you know, the high profile new stations aren’t always accessible to everyone. So you can actually go out and look for other podcasts there. Everyone’s always looking for
00:59:14.490 –> 00:59:29.970
Joel Harrison: New people to interview and new content to create for their podcasts or their blogs and reaching out to them and offering information, making sure that you know you’re you’re trying to bring genuine value to what they’re doing.
00:59:31.140 –> 00:59:40.350
Joel Harrison: Is a great way to not only create content in the process, because you know they’re the one doing the recording the podcast, the editing, all of that.
00:59:40.890 –> 00:59:55.110
Joel Harrison: But you’re leveraging their audience as well. At the same time, so you’re not only creating content, but you’re expanding your reach. If you’re featured on other people’s content and then just using those corporate partners or those other organizations.
00:59:56.490 –> 01:00:05.100
Joel Harrison: To to leverage their relationship with you by creating quotes from or asking them for quotes and creating images with it.
01:00:06.000 –> 01:00:18.240
Joel Harrison: Using your quotes or images to feature into their content on either social media their emails you know if you’re genuinely appreciating that relationship genuinely showing
01:00:20.040 –> 01:00:33.210
Joel Harrison: that company or that organizational partner in a positive light. They will love it. They will help share it and they will make do the same for you and sharing in creating content that features your organization as well.
01:00:35.580 –> 01:00:45.930
Joel Harrison: So your task here, I would suggest researching some podcasts or events or really, you know, Mission aligned organizations that are already creating content.
01:00:46.350 –> 01:00:56.040
Joel Harrison: And trying to see, like, hey, could we add value to the content that they’re creating and then reaching out to their, their marketing teams or their, their content producers.
01:00:59.250 –> 01:01:11.070
Joel Harrison: Okay so method number five capturing ideas together when you’re looking at creating more content usually more content means you need to have more ideas.
01:01:11.580 –> 01:01:29.460
Joel Harrison: Of content and being that solo person who’s sitting down at a blank screen thinking about ideas is not easy, especially in smaller organizations and you’re so busy and distracted by many things capturing ideas can be really, really important.
01:01:31.140 –> 01:01:39.120
Joel Harrison: And capturing them together so creating a lot means capturing a lot and having a shared place where people can offload their ideas.
01:01:39.990 –> 01:01:45.840
Joel Harrison: photos, videos, means that you aren’t wasting as much time going out and searching for things
01:01:46.200 –> 01:01:55.560
Joel Harrison: And what I mean by that is trying to build it could be as simple as a Google Drive folder where everyone in the organization has access to it.
01:01:55.980 –> 01:02:18.330
Joel Harrison: And you give them the, the ability and the instruction to take photos take notes. Take insights from the activities that they’re that’s going on in their work stream. Maybe it’s a physical event. Maybe it’s work. Work meeting. Maybe it’s a meeting with corporate partners.
01:02:19.440 –> 01:02:26.700
Joel Harrison: There’s a lot of different opportunities where there’s so many people in your organization that have an opportunity to to capture
01:02:27.600 –> 01:02:36.360
Joel Harrison: content from other sources and so building that place where people can have a place to put their photos their videos and their ideas.
01:02:36.690 –> 01:02:49.590
Joel Harrison: Is really valuable. So that way when you’re coming down to that content planning time. Okay, what am I going to write what am I going to put on social media, you already have lists of photos, videos, ideas.
01:02:51.240 –> 01:02:59.220
Joel Harrison: To to use as fuel. So it helps eliminate some of that procrastination. I noticed somebody was talking about that beforehand.
01:03:00.030 –> 01:03:09.810
Joel Harrison: The procrastination of sitting down at that blank screen. I’ve definitely faced that in the past and knowing that you have somewhere to start
01:03:10.680 –> 01:03:28.170
Joel Harrison: Helps eliminate a lot of that procrastination. And if you can do it in a place where other people’s ideas are put into that that capturing spot that folder. It helps you out significantly and then all you have to do is start filtering and reorganizing and figuring out what to use first
01:03:31.410 –> 01:03:38.910
Joel Harrison: Obviously, providing instructions to keep it organized is going to be super helpful here when you’re dealing with other people in the organization. I’m
01:03:40.140 –> 01:03:47.670
Joel Harrison: Know I’m often frustrated with how people are the naming files and folders. It’s like one of those big pet peeve of mine.
01:03:48.150 –> 01:03:56.850
Joel Harrison: But it makes things so much easier to find it makes your workflow so much faster when you have structures for your file names and folders. So this is like
01:03:57.570 –> 01:04:07.860
Joel Harrison: A tip that I had to put in here just because it’s it annoys me so much but starting with the, the date helps to full to filter. And so you can see
01:04:08.370 –> 01:04:13.320
Joel Harrison: When something was captured and then the event name and then the person’s name of who who captured it
01:04:14.040 –> 01:04:21.330
Joel Harrison: This could be a folder or file name, but having the date the name of the event in the name of the person who captured it can be really valuable.
01:04:22.290 –> 01:04:30.060
Joel Harrison: As opposed to just jumping into a folder and it just says img 5432 Dot jpg and there’s like 100 of them.
01:04:30.540 –> 01:04:42.330
Joel Harrison: And you have no idea where to start. So try to keep things organized it speeds up workflows and then also for capturing ideas or links to other articles, having a spreadsheet that everyone can go to
01:04:42.990 –> 01:04:51.570
Joel Harrison: Is is really valuable to be able to filter sort control if you can find things in a spreadsheet really easily.
01:04:53.160 –> 01:05:01.920
Joel Harrison: And whatever whatever you can do. Avoid bookmarking. I think I probably talked about it later. But bookmarking links.
01:05:02.670 –> 01:05:06.720
Joel Harrison: From URLs. I find it really difficult to translate those links into
01:05:07.200 –> 01:05:21.030
Joel Harrison: Something that’s shareable to use with other people filter bowl. You can check things off. If you haven’t in a spreadsheet so much easier to see what articles. You’ve you found you’ve used you’ve shared you’ve deleted and who found it.
01:05:22.110 –> 01:05:34.620
Joel Harrison: So I would encourage everyone to create that folder and a short set of instructions you can share with your team members to drop their pictures and content ideas into this will help you create significantly more amount of content.
01:05:36.180 –> 01:05:40.770
Joel Harrison: So method six is guest content. I don’t know where we’re at, for time. Let me see.
01:05:44.580 –> 01:05:46.980
Eli van der Giessen: Got a solid 10 to 15 minutes
01:05:48.060 –> 01:05:49.260
Joel Harrison: So guest content.
01:05:49.980 –> 01:05:55.920
Joel Harrison: Is a pretty wide ranging topic, but the idea is that, try not to create content yourself if you can avoid it.
01:05:57.720 –> 01:06:05.790
Joel Harrison: There’s a lot of different sources where you can get other people to contribute content. So other team members is obviously a really great place to start.
01:06:06.540 –> 01:06:14.850
Joel Harrison: If you can get them to document that process, just like we were talking about taking photos and videos or talking about their experience in some kind of
01:06:15.390 –> 01:06:28.800
Joel Harrison: Their own point of view, whether it’s an article or video. Those can be really valuable pieces of content, but also asked your volunteers your donors your participants in your programs. Just asking.
01:06:30.120 –> 01:06:37.290
Joel Harrison: Helps to not only reaffirm their involvement in the organization appreciate them.
01:06:38.010 –> 01:06:54.900
Joel Harrison: But it can also be a really unique perspective to be able to share with your audience when it’s not coming from the marketing department when it’s not coming from the organization and you have that that genuine other person’s view of some program or something that you’re doing.
01:06:56.790 –> 01:07:06.000
Joel Harrison: And then students and new grads, I’ve done this before as well with other organizations, depending on your industry. You could look at particular
01:07:07.140 –> 01:07:16.110
Joel Harrison: You know people that are studying certain topics that are related to what your nonprofit does, but you could also just look at English majors marketing.
01:07:16.890 –> 01:07:21.210
Joel Harrison: Marketing majors people that are interested in creating content or writing
01:07:21.690 –> 01:07:30.120
Joel Harrison: And and reaching out potentially on LinkedIn or or through your other networks because there there’s so many people that are looking to not only build their
01:07:30.630 –> 01:07:34.650
Joel Harrison: portfolio of work, but just to get experience to build their network.
01:07:35.430 –> 01:07:51.180
Joel Harrison: To have something to put on their resume and offering the opportunity for someone to contribute an article or contribute some piece of content for your organization is a really great way to engage other people in your in your organization as well as create content.
01:07:53.250 –> 01:07:58.320
Joel Harrison: Having an outline for articles or photos that you’d like to use is really important.
01:07:59.370 –> 01:08:10.230
Joel Harrison: So if you’re going to be asking other people for content, you need to have pretty clear instructions on what an article would look like if they were to do it. You know, how long is it supposed to be.
01:08:10.380 –> 01:08:12.780
Joel Harrison: Chosen. Yeah, yeah, for sure. Sure.
01:08:12.840 –> 01:08:21.300
Stephen McInerney: So as I said, as an engineer, and I’m tickled that you’re the comic book for English majors or something related. So what happens when you that the IT people right
01:08:23.040 –> 01:08:24.600
Joel Harrison: When the IT people write the content.
01:08:24.990 –> 01:08:33.180
Joel Harrison: Yes. Yeah, so well. You aren’t going to be you’re gonna you’re going to be faced with people who are not good writers to write content.
01:08:34.530 –> 01:08:39.450
Joel Harrison: It’s, it’s going to happen. And there’s, you know, there is this
01:08:39.900 –> 01:08:40.050
01:08:41.910 –> 01:08:42.510
Joel Harrison: Well, that’s fair.
01:08:43.650 –> 01:08:47.760
Joel Harrison: And if they have a valuable point of view, like a unique point of view.
01:08:49.980 –> 01:09:03.870
Joel Harrison: There is no reason that they can’t be writing, writing articles for your organization to they they see what you do from a different lens, they could talk about the culture. They can talk about team members, they can talk about leadership.
01:09:05.160 –> 01:09:10.380
Joel Harrison: Within the organization. So there’s a lot of valuable insights from from pretty much every different angle.
01:09:11.850 –> 01:09:14.910
Joel Harrison: But on that point about somebody who’s not exactly a writer.
01:09:16.530 –> 01:09:30.750
Joel Harrison: You can potentially turn that that rating offer that writing opportunity into something where you might have to get a little bit more involved and do a little bit of an interview and kind of reformat and work their content to make it a little bit more engaging, or interesting.
01:09:31.770 –> 01:09:45.960
Joel Harrison: But yeah, I think everyone in the organization has potential to have a unique voice a unique perspective on a variety of different topics or situations or experiences that your organization has
01:09:49.620 –> 01:09:56.640
Joel Harrison: So your task here, I would encourage everyone to describe an outline what type of article, you’d be looking for.
01:09:57.060 –> 01:10:06.120
Joel Harrison: And then basically just start asking. Start with your other team members. Start with your volunteers and donors. I know everyone’s busy, but
01:10:06.750 –> 01:10:14.910
Joel Harrison: If you were to put out an article every week as a single person in the department. That’s a lot of writing. That’s a lot of work to do. It’s a lot of planning.
01:10:15.180 –> 01:10:27.420
Joel Harrison: But if you can ask 2345 other people to be creating content now you have your own content. You’ve been creating plus outside content and it really helps fill up that content schedule.
01:10:29.820 –> 01:10:37.800
Joel Harrison: Let’s skip through some of these to get a little faster here method seven is flip the angles. So if we’re struggling for
01:10:38.310 –> 01:10:51.630
Joel Harrison: Variety struggling for different ideas because sometimes we get stuck, taking the same pictures, taking the same type of article that we’re writing and that help that slows us down because we get less inspired
01:10:52.650 –> 01:10:57.180
Joel Harrison: I would encourage everyone to start physically flipping the angle. So if you’re taking photos.
01:10:57.600 –> 01:11:05.550
Joel Harrison: Literally start just taking photos, looking at taking photos, looking down look sideways. Flip the angle of what you’re doing.
01:11:05.970 –> 01:11:12.090
Joel Harrison: And if you’re doing some kind of event, you can actually find 345 different unique angles.
01:11:12.600 –> 01:11:19.590
Joel Harrison: And use those as three, four and five different posts on social media, just because you have one event doesn’t mean it has to be one post on social media.
01:11:20.220 –> 01:11:28.950
Joel Harrison: You can use multiple angles to to create that uniqueness and that variety. So just as an example, we got a forest here we’ve got a standard shot on the left.
01:11:29.220 –> 01:11:43.470
Joel Harrison: And of looking at those trees, but then you can shoot that angle directly up and it looks vastly different. And then you can actually, you know, take a closer look at one tree, or you could zoom in right onto one leaf. And you can do this with events. You can do this with
01:11:44.820 –> 01:12:00.120
Joel Harrison: You know products or things that you’re offering office layouts zoom in super close on someone’s pizza sitting on the table. Zoom out super far to show the whole team. Look at those different angles that you can show your organization.
01:12:01.290 –> 01:12:04.260
Joel Harrison: And then point of view as well if you’re looking at
01:12:04.650 –> 01:12:15.840
Joel Harrison: Different angles of view, who’s the perspective coming from. Can you get a note or something from your executive director, can you get a quote from one of your donors your volunteers.
01:12:16.080 –> 01:12:23.700
Joel Harrison: We’re looking at who’s perspective which we were just talking about the IT department has a certain perspective on what your organization does and
01:12:24.150 –> 01:12:30.960
Joel Harrison: And that can help you create a variety of content, even if it’s about the same topic because they’re different points of view.
01:12:31.590 –> 01:12:45.390
Joel Harrison: And then topic framing as well. So if you have an article, there’s generally an opposite view you can take to that article and not opposite. As in, you have to disagree with what you just wrote
01:12:46.230 –> 01:12:54.120
Joel Harrison: but opposite in terms of how you frame it. So here’s a couple of examples. If you had an article titled The emotional toll of the climate crisis.
01:12:54.660 –> 01:13:06.420
Joel Harrison: Now you can retitle it and call it avoid the emotional toll of the climate crisis. It’s a slight tweak and you could probably use about half of the content from the first article into the second one rework it and add a little bit
01:13:07.320 –> 01:13:12.000
Joel Harrison: Similarly with this one anxious about the climate crisis use that emotion for action.
01:13:12.360 –> 01:13:27.120
Joel Harrison: If this was an article you could actually reframe that and what would you tell your friend who is anxious about the climate crisis. So it’s relatively the same content, but it’s a different framing. It’s a different wording, it’s a different perspective. And it’s a different
01:13:28.680 –> 01:13:30.570
Joel Harrison: I guess audience who might read it.
01:13:35.580 –> 01:13:49.620
Joel Harrison: Sorry. So my advice here find a good piece of content, you’ve done in the past, social media post picture and try to flip the angle. See if there’s a different version that you can do have a very similar type of topic or or event.
01:13:51.420 –> 01:13:56.490
Joel Harrison: Okay, and then curating content. Again, back to this idea of if you don’t have to do it yourself. Don’t
01:13:57.240 –> 01:14:11.040
Joel Harrison: Find someone else who’s creating content that’s really valuable that your audience would find value in and be able to share that yourself. So instead of creating it. You can find it, share it compile it and provide that to your audience as well.
01:14:12.420 –> 01:14:24.810
Joel Harrison: So this is particularly effective with content like email newsletters or in magazines, where the natural tendency is to to link to or have lots of different pieces of content in there.
01:14:25.830 –> 01:14:31.170
Joel Harrison: Some organizations find it difficult to do email newsletters, because they don’t create enough content.
01:14:32.070 –> 01:14:43.290
Joel Harrison: But I’m often often recommending that organizations smaller ones that don’t have a lot of content could create one original piece to original pieces and then put in four or five other
01:14:43.860 –> 01:14:54.060
Joel Harrison: Curated pieces as well. And these could be articles that the images that could be quotes. Always. You want to make sure you’re giving credit showing appreciation for that actually did create it.
01:14:55.530 –> 01:15:07.110
Joel Harrison: But just as an example, this this Instagram account has 1.9 million followers and all it does is curate content curators photos. And actually if you look at this one.
01:15:08.790 –> 01:15:17.430
Joel Harrison: So this photo was from Samantha Samantha how read or snow Samantha L read and
01:15:17.820 –> 01:15:34.020
Joel Harrison: The text in the post is even curated, it’s a quote from Art wolf. So the photo is curated and the text is curated and that’s what this account does. They have a 1.9 million followers. So curation is an incredibly viable strategy that can be used.
01:15:36.090 –> 01:15:42.090
Joel Harrison: So find an image article or story from an organization you’re closely associated with and ask if you can share it.
01:15:42.780 –> 01:15:49.110
Joel Harrison: With credit with a link if it’s a link to an article and you want to put it in your in your newsletter, you probably don’t have to ask
01:15:49.740 –> 01:15:56.880
Joel Harrison: Because you’re linking to the direct, direct piece, but if you want to use someone image or something like that on your social media. You’ll definitely want to ask for permission.
01:16:00.990 –> 01:16:04.530
Joel Harrison: And then this one be curious and ask questions.
01:16:05.580 –> 01:16:10.440
Joel Harrison: And probably almost done here. But we’re, we’re almost there. We got two more. So be curious and ask questions.
01:16:12.390 –> 01:16:17.250
Joel Harrison: Instead of actually creating the content. Why don’t you ask your audience to create the content for you.
01:16:17.850 –> 01:16:28.410
Joel Harrison: So all you have to do with this type of content is actually just come up with the questions and this can be a really great way to connect with people and get them engaged.
01:16:28.860 –> 01:16:39.600
Joel Harrison: And you don’t even have to have the expertise. So the content of the perspective. And you can do this on so many different platforms and stories and posts and polls surveys images emails.
01:16:40.140 –> 01:16:47.070
Joel Harrison: There’s a lot of different ways you can ask questions and it gets engagement, it gets people thinking and you understand their perspective.
01:16:47.550 –> 01:16:57.660
Joel Harrison: Now if you’ve got answers from them. Now you have content you can use all of those answers as content you can compile them, put them into an article you can share it on social media.
01:16:58.740 –> 01:17:06.120
Joel Harrison: So why don’t you go ahead and just list off, five, six. So questions you can ask your audience on social media or through a pole.
01:17:06.480 –> 01:17:21.180
Joel Harrison: Or direct email the trying to elicit that engagement without having to really create any content, other than a question. Here’s an example of tourism awareness for two Fino Tofino tourism awareness.
01:17:22.500 –> 01:17:35.190
Joel Harrison: They do this a lot. They actually share what they’re they’re thinking are doing through Instagram stories and ask a question. So in this post. They’ve taken their Instagram story.
01:17:36.180 –> 01:17:55.170
Joel Harrison: They were asking about over tourism in Tofino and 96% of people said yes and 44% of people said no, there isn’t over, tourism, they took that story screenshot it and now turned it into a post talking about the results of that question and then in the next frame.
01:17:56.250 –> 01:18:03.750
Joel Harrison: They even took a screenshot of the stats of that question. So you can see that not only is it 90 whatever it was 6%
01:18:04.650 –> 01:18:16.500
Joel Harrison: But 139 people voted for yes and six for now because it could have been three for yes and one for now. But in this case they’re showing those numbers and they’re showing that kind of behind the scenes to what they’ve been asking and talking about
01:18:19.050 –> 01:18:25.260
Joel Harrison: And then method number 10 here at the end reshare and republish you’d be surprised.
01:18:26.490 –> 01:18:34.890
Joel Harrison: But if you think about it, most of your new followers your new subscribers. If their email subscribers. They’re not going to go back and look at every piece of content that you’ve done.
01:18:35.280 –> 01:18:44.430
Joel Harrison: Not the emails back your social media posts that might scroll a little bit, but they’re not going to go way back. And all of that content can be used.
01:18:44.970 –> 01:18:56.250
Joel Harrison: Actually re shared again to people that are newly subscribed so go back and look at your content to see what’s timeless some content. You can’t reshare because it was
01:18:56.640 –> 01:19:09.480
Joel Harrison: For particular time was an event or something like that. But there might be timeless content you create an educational data driven quote driven opinion based that is easily reshare there’s no
01:19:09.960 –> 01:19:19.290
Joel Harrison: No need to really look beyond just sharing it with your new subscribers. And then there’s republishing republishing is slightly different, because
01:19:19.710 –> 01:19:29.190
Joel Harrison: You actually need to update the content slightly so maybe you wrote an article. A few years ago, but now there’s new data or there’s new insights or there’s new
01:19:30.090 –> 01:19:39.870
Joel Harrison: New updates in into your industry or technology. So what you can do is actually take that old article and reformat it and change the things that need to be edited.
01:19:40.410 –> 01:19:54.480
Joel Harrison: For it to be new valuable content that’s that’s relevant again and then you can reshare it republish it on your website update the dates and all of that. So you’re essentially taking what you had before and just making it more relevant to what it is today.
01:19:56.100 –> 01:20:05.970
Joel Harrison: So your task here is to go through each of your channels for the past few years, and note every piece that is timeless. It can be shared, or could be updated and republished
01:20:07.980 –> 01:20:14.070
Joel Harrison: And then a little bonus here for new email subscribers or new donors that come onto your email list.
01:20:14.580 –> 01:20:21.480
Joel Harrison: I would recommend if you can do it. Create a series of emails, or even just one. Start with one your welcome email.
01:20:21.990 –> 01:20:34.080
Joel Harrison: And point them to your best content, your best timeless content that you’ve created. Maybe it’s a big collection of photos from something or maybe it’s an educational piece that gives them a ton of value.
01:20:35.160 –> 01:20:45.630
Joel Harrison: Or several pieces. If you could do a couple of emails over that first couple of weeks when someone’s a new donor, a new subscriber keeps them engaged. It looks like you’re creating a ton more content.
01:20:46.800 –> 01:21:00.840
Joel Harrison: And it’s showing them your best stuff right from the beginning, stuff that they probably wouldn’t have seen otherwise. So there’s a another nice little tip to to create more content, or at least show that you’re creating a lot of content to your new subscribers.
01:21:03.030 –> 01:21:11.790
Joel Harrison: And then just remember that people want you to make more great content. Seriously, it’s not just me. I don’t want you to make nuke while I do want you to make more content.
01:21:12.210 –> 01:21:22.440
Joel Harrison: But people want to see your content they’re getting tired of coven forest fires, we scandals.
01:21:23.250 –> 01:21:32.550
Joel Harrison: It. They need to see things that are valuable in driving the conversations forward in creating the impact the organization is is on the journey to create
01:21:32.910 –> 01:21:45.570
Joel Harrison: So please go out and make more content, the more content you make, the more you can learn from it, the more you can get feedback on it and the more your organization can have an impact with a bigger audience.
01:21:47.640 –> 01:21:57.720
Joel Harrison: So just a little note back to elevate what I was talking about earlier. I’m on a kind of a mission to elevate the impact industry in BC.
01:21:58.230 –> 01:22:11.340
Joel Harrison: With this platform. So one of the projects that I’m working on right now is to build a directory of social enterprises and nonprofits. It’s going to be connected with the events and the jobs and the platform.
01:22:12.060 –> 01:22:31.680
Joel Harrison: In that way, but I want to create a comprehensive directory that can be filtered by different industries by St. Geez, by cities and really bring a lot of the impact activity and organizations to the forefront of where people can find it easily. So if you willing to help you out to be
01:22:33.090 –> 01:22:38.070
Joel Harrison: Really awesome go to elevate hub.ca slashed submit and you can add your organization.
01:22:39.180 –> 01:22:46.080
Joel Harrison: Through a form there. And then when the technology is updated, which should be fairly soon your organization will be
01:22:46.500 –> 01:22:59.640
Joel Harrison: already listed in that directory. So yeah, that would be awesome. And if you want to connect with me again, there’s my email my Twitter and yeah really appreciate it. Thank you so much. If anyone has any questions, feel free.
01:23:02.700 –> 01:23:09.660
Eli van der Giessen: Rock on. Thank you so much. Joel really appreciate that. And there was some like kind of super killer tips in there.
01:23:10.740 –> 01:23:24.900
Eli van der Giessen: You know now. So here’s a as everyone is sort of preparing to put their other questions into the chat. Here’s one that I said I’m pulling from some of the other initial comments so people are like, Okay, I have
01:23:25.920 –> 01:23:29.520
Eli van der Giessen: A whole bucket load of amazing powerful content.
01:23:31.530 –> 01:23:38.520
Eli van der Giessen: But, but now they’re like, how do I create some rhythm for myself. So I actually start getting it out there and scheduling it
01:23:38.910 –> 01:23:43.410
Joel Harrison: And you have any suggestions around things like content calendars or scheduling.
01:23:43.530 –> 01:23:44.070
01:23:46.980 –> 01:23:54.180
Joel Harrison: Yeah, lots of I’ve used so many different kinds and the easiest place to start with a content calendar is a spreadsheet.
01:23:54.900 –> 01:24:01.590
Joel Harrison: Everyone has access to it. Everyone knows how to use a spreadsheet. I don’t like putting it in actual calendars, like a Google Calendar.
01:24:01.950 –> 01:24:13.380
Joel Harrison: I find that content in there. It just ends up cluttering up your physical meetings and events and things like that. And then people stop looking at the content. So I like to keep us dedicated content calendar.
01:24:14.010 –> 01:24:24.330
Joel Harrison: The first version would be an email or a spreadsheet. The second version would be a task manager, something like a sauna, or to do kind of program to hello
01:24:25.110 –> 01:24:34.620
Joel Harrison: I’m a big fan of a sauna. I think that they’re very robust task manager that can be used for content calendars pretty easily.
01:24:35.460 –> 01:24:42.750
Joel Harrison: But if you’re scared of task managers, a spreadsheet is fantastic. In terms of actually organizing your content so that you can distribute it
01:24:43.740 –> 01:24:56.220
Joel Harrison: One of the, the tactics that I like to use is to basically theme days of the week. Now some people do this where it’s actually themed content and they have
01:24:56.760 –> 01:25:08.220
Joel Harrison: Marketing Mondays, or something like that, where it’s like a consistent type of content every day or particular day of the week. And that’s one way to do it, but sometimes that Consistency from a
01:25:09.270 –> 01:25:16.500
Joel Harrison: From your audience perspective can be hard to keep up but consistency in terms of What content do you produce so
01:25:17.220 –> 01:25:25.830
Joel Harrison: For example, some organizations. We’re curating content for LinkedIn every Thursday. So we have a list of all of our links of articles that we want to curate
01:25:26.700 –> 01:25:34.530
Joel Harrison: And then every Thursday we post our curated article on Thursday. Now, it’s not so consistent that somebody’s going to notice it from an audience perspective.
01:25:34.920 –> 01:25:49.080
Joel Harrison: But it’s consistent enough that from a team perspective, you know, Thursday curated content. I’m going to take five minutes and go post that link. So that’s one tip that I would really highly recommend is steaming your activity around content.
01:25:52.200 –> 01:25:53.790
Eli van der Giessen: Awesome. That’s super helpful.
01:25:58.590 –> 01:26:04.230
Eli van der Giessen: So I had another question here from some people who are saying like we are kind of trapped in this Copa moment.
01:26:05.100 –> 01:26:13.980
Eli van der Giessen: Some people, you know, we’re doing like in person events with youth. Obviously, they don’t have that kind of access. Now, so some of their ability to capture the content as they used to do it.
01:26:14.580 –> 01:26:23.520
Eli van der Giessen: Has changed picking on the some of the ideas you talked about so far. What would you maybe recommend to a group like this, which was used to do in person events with you.
01:26:24.060 –> 01:26:24.600
01:26:25.620 –> 01:26:33.420
Joel Harrison: My first recommendation would be to go back and and look at our topic. I don’t remember which number, it was but on
01:26:34.680 –> 01:26:46.110
Joel Harrison: Basically re sharing and reworking your old content. So any of the the methods where you’re looking back at previous content that you’ve done and finding new ways to format finding new angles.
01:26:46.740 –> 01:26:58.500
Joel Harrison: To produce something on those can all be really helpful when you’re you’re limited in what you can capture what you can, you know, physically do because you’re stuck behind your computer at home.
01:27:00.000 –> 01:27:02.580
Joel Harrison: So that would be one of the first places to look
01:27:03.630 –> 01:27:15.360
Joel Harrison: The other kind of angle that you could look at it is in terms of getting participation from other people to create the content. So you might not be the one
01:27:16.320 –> 01:27:27.840
Joel Harrison: Taking the photo now because you’re stuck behind your computer. You’re not physically where the rest of your team is so eliciting your other team members help or the
01:27:29.550 –> 01:27:39.090
Joel Harrison: You know, whoever’s involved in that program to that activity getting their help to create content and being very open about becoming a content organization.
01:27:39.840 –> 01:27:50.820
Joel Harrison: And wanting to document and share what you’re working on really involves getting other people’s help and so conversations with your leadership team conversations with your other departments, your fundraising teams.
01:27:51.780 –> 01:28:02.760
Joel Harrison: Around okay what are, what are you doing on a daily basis. What are you doing on an activity level, and how could some of that potentially be captured and then shared through our content activities.
01:28:04.620 –> 01:28:11.250
Eli van der Giessen: Awesome. Thank you so much. At this point, I think, to make an end. We’ve gone through our, our, I’m really grateful for us.
01:28:11.520 –> 01:28:13.560
Eli van der Giessen: To give us some time with me. Go for it.
01:28:14.370 –> 01:28:15.030
Eli van der Giessen: Sort of just the
01:28:15.420 –> 01:28:15.870
Joel Harrison: Question.
01:28:16.230 –> 01:28:20.850
Stephen McInerney: Yeah, sure. So I’m coming back from the commercial world where, you know, there’s always a call to action.
01:28:22.290 –> 01:28:27.120
Stephen McInerney: You know whether you know whatever, you know, click, you know, even if it’s just like click on this link to this catalog subscribe
01:28:27.750 –> 01:28:39.360
Stephen McInerney: And I’m not a fan of that. Anyway, but even also when applied to, you know, nonprofit you know sign our petition, you know, voting stuff just sort of, you know, mindless activism, just for the sake of
01:28:39.450 –> 01:28:39.990
Joel Harrison: Engagement.
01:28:40.470 –> 01:28:45.630
Stephen McInerney: No, but I mean, some people say you should have some people say, some people say you can’t afford not to
01:28:46.140 –> 01:28:47.190
Stephen McInerney: You know, some people are just
01:28:47.250 –> 01:28:53.790
Stephen McInerney: You know pimping it for clicks all the time. It’s me, personally, I find it very aggravating reading that sort of content.
01:28:54.420 –> 01:29:05.190
Stephen McInerney: But if you don’t, then it’s hard to measure the engagement like did they reach the bottom of the article. Did they like the market that they forward it. How do you strike a balance and and do you have, what sort of analytics, you have to see.
01:29:08.910 –> 01:29:10.560
Joel Harrison: Yeah, that is that is a tough.
01:29:11.880 –> 01:29:23.070
Joel Harrison: TOUGH PIECE. I think when you’re talking about, you know, some engagement rates if it’s click from a social media post onto an article or click from here or play the video.
01:29:23.910 –> 01:29:31.440
Joel Harrison: There are there are analytics there and you do get some of that engagement piece in terms of actually converting it into
01:29:34.140 –> 01:29:48.300
Joel Harrison: You know subscribers or donors those numbers where the drop off and disconnect. Is it can be a pretty fuzzy gray area. You’re absolutely right. But I think, to your point, you don’t want to
01:29:49.650 –> 01:30:05.520
Joel Harrison: Not have the opportunity for someone to connect deeper with you, if that makes sense. So, while not every piece of content. If you’re reading an article and three times within the article, you’re saying, hey, subscribe to our newsletter. Hey, donate to this. Hey, do this.
01:30:06.840 –> 01:30:14.550
Joel Harrison: That’s going to wear people out really quickly, but having the opportunity for them to connect deeper at almost any point
01:30:15.150 –> 01:30:25.530
Joel Harrison: Is pretty essential in my my opinion. So whether it’s if they’re on your website is at the bottom of the blog post where you have some kind of standard call to action. It’s always there.
01:30:26.070 –> 01:30:37.650
Joel Harrison: Or is it on the sidebar or is on social media. Every so often you’re you’re asking people to sign up to your email list or something like that. I’m not a big fan of asking for donations directly on social media.
01:30:38.820 –> 01:30:52.020
Joel Harrison: But if you can get people to sign up to receive more value receive videos, articles, emails, something that will help them to have more impact with you.
01:30:53.100 –> 01:30:58.050
Joel Harrison: Then that kind of transition transaction and click call to action can be really valuable.
01:30:59.130 –> 01:31:01.140
Joel Harrison: I don’t know if I answered your question quite right. But yeah.
01:31:01.410 –> 01:31:08.490
Stephen McInerney: No, no, I think you did. And also sign on the San Francisco Bay Area. So I think there’s a general add on top of that, there’s a
01:31:09.030 –> 01:31:12.690
Stephen McInerney: Actually see a complete burnout with social the darker side of social media.
01:31:12.930 –> 01:31:19.710
Stephen McInerney: Yeah, November, the fourth is going to be in the very beginning just just know. I mean, people will come back on Facebook.
01:31:21.540 –> 01:31:22.110
Stephen McInerney: Potentially
01:31:22.590 –> 01:31:33.120
Joel Harrison: Yeah, it’s definitely a weird a weird time and there’s just so many people that are finding you know it’s getting more cluttered online because everyone’s
01:31:33.630 –> 01:31:34.290
Stephen McInerney: Let’s one word.
01:31:34.500 –> 01:31:51.780
Joel Harrison: Where half of things used to be offline but but half, you know, not really, but so many activities happen offline. And now virtually everything is online. So the volume of everything has gotten up so much even taking out the entire
01:31:53.160 –> 01:32:04.890
Joel Harrison: Pandemic Black Lives Matter controversies politics all of that taking all of that out just the volume of people that have shifted to virtual and creating content has gone up.
01:32:05.940 –> 01:32:06.570
Joel Harrison: Yeah. So yeah.
01:32:06.630 –> 01:32:14.250
Stephen McInerney: I think the the overload is the the Burnett, and the overload and the cynicism is also very, very helpful. Yeah, absolutely.
01:32:14.760 –> 01:32:27.030
Eli van der Giessen: I hear it. Yeah. So that sounds good. I again want to thank everyone for staying with us this evening. Joel You’re basically a national treasure super, super grateful for this. Thank you so much.
01:32:28.410 –> 01:32:40.200
Eli van der Giessen: And we’re going to put you to work in the mean in the future. But for those who want to go and like dig more deeply into this or say like, what did he say about 32 minutes into this
01:32:41.010 –> 01:32:52.800
Eli van der Giessen: You can will have the video available and will send a link to everyone who joined us today in the next little while so that’s coming soon. Otherwise, thank you so much. You’re the best friends.
01:32:53.490 –> 01:32:54.300
Joel Harrison: Thank you so much.
01:32:56.010 –> 01:32:56.370
01:32:57.810 –> 01:33:00.960
Eli van der Giessen: And yes to Nikki The chat log will also be available.
01:33:03.420 –> 01:33:06.870
Stephen McInerney: I want to know how much he paid the squirrel for taking the photos, the tree, looking down
01:33:11.130 –> 01:33:12.390
Joel Harrison: And not nonprofit rate.
01:33:13.590 –> 01:33:14.820
Stephen McInerney: It was scoring unionized
01:33:21.510 –> 01:33:22.200
Joel Harrison: Awesome ticker.
01:33:22.590 –> 01:33:24.570
Eli van der Giessen: Alright, see, I’m going to do the old shut down.