Tag Archives: nonprofits

nonprofit marketing trends covid-19 netsquared vancouver

Nonprofit Marketing Trends in the COVID-19 Age with Ben Abel

COVID-19 has had an impact on nonprofits in ways that may not yet be measurable. But there are key indicators within and outside of organizations that can be used to understand what has happened and what will happen as we move forward.

Exploring an organization’s digital culture and formulation of new marketing strategies can lead to better customer experience through Personalisation 2.0 and Artificial Intelligence.

Our ultimate goal is to rebuild donor trust and help organizations sustain and grow themselves in the 21st century.

Watch the Webinar on Nonprofit Marketing Trends During COVID-19

Key Takeaways about Nonprofit Marketing Trends During COVID-19

Artificial intelligence

Not only can AI help you reach a particular customer segment but it can help you create targeted campaigns for each individual with a different ask. All this will be driven by the deluge of data that we have available. AI is not only useful at the beginning of the donor journey but also during and after they have donated.

Artificial Intelligence Leads to Personalization 2.0

Artificial Intelligence can be used to create personalized marketing campaigns for all kinds of groups that reach both the targets of a campaign and those who can be implementers.

Personalization 2.0

Donor retention can only be achieved by engaging these donors and maintaining an emotional connection with them after they have donated. It can be done by using social-demographic data such as communicating with them on social media platforms, sending targeted emails on how they are making a difference, using geo-targeting for delivering content based on their geographic locations, and providing them personalized incentives for being loyal donors.

Digital culture and strategy

Digital culture and strategy lead to better customer experience. Why? Because it forces you to really look at your potential donor or customer and understand what they want.

The Constituent Experience is a Powerful Differentiator

Nonprofit marketers are pivoting from traditional single or multi-channel messaging strategies where communications are duplicated across channels. Instead they are taking cues from other industries to create personalized and connected cross-channel journeys where each constituent is recognized, remembered, and offered the right content at the right time based on the channel they’re engaging on.

Sources Provided by Presenter

About the Presenter: Ben Abel from Abel Marketing Ltd.

Abel Marketing is a Vancouver, Canada based marketing company founded by Ben Abel. His mission is to help you build successful marketing programs and initiatives for your business venture or company.

Join the NetSquared Vancouver Community!

NetSquared Vancouver gathers together nonprofits and activists, tech leaders and funders, and everyone who’s interested in using technology for social change. We’d love to have you join our Meetup Community: https://events.techsoup.org/vancouver

Nonprofit Marketing Trends in the COVID-19 Age with Ben Abel

Tuesday, Nov 17, 2020, 12:00 PM

Online event

28 Members Went

RSVP for the event on our new online platform: https://events.techsoup.org/e/m9kexw/ COVID 19 has had an impact on nonprofits in ways that may not full yet be measurable. But there are key indicators within and outside of organizations that can be used to understand what has happened and what will happen as we move forward. Exploring an organizati…

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A HUGE thanks to our amazing community partners and sponsors. Give them love! Spend 💵with them!

Net Tuesday November – online video notes

W2 Community Media ArtsThanks to everyone for coming out and making the panel work (all those hard questions!) A special shout-out goes to W2 Community Media Arts Society, who provided the venue.

Special thanks to panelists:

There’s been an interesting discussion on Pull Focus’ Meatless Mondays video on the Meetup.com page. And you can watch the original “Meathead” video on Youtube.

Resources and presentation slides:


Videos examples from event:

Free audio resources:

Other cool resources:

Links via Miraj Khaled

Other than youtube grants, projects with feature length video ideas may benefit from the examples &
grant/awards at the Skoll foundation & Participant Media

A youtube success story: one-man’s video journey to change the world

New ways to learn & collaborate:

The Slides:

Proposed Net Tuesday – Nonprofits and video

I’m plotting a topic for the Net Tuesday November meetup, and Ben Johnson suggested “video.”

What do you think? Are you interested in this topic? And do you know of any Vancouver nonprofits who are going interesting work with video? Please let me know in the comments or by emailing [email protected]

Potential items to be presented and discussed:

  1. Youtube grants for nonprofits
  2. Youtube captioning and translation
  3. How to convert to actions using your videos (annotationscall-to-action overlays, sign-up forms)
  4. How to recruit video production assistance (volunteers, interns, etc)
  5. How can video help advance the mission, and is it worth the time? Examples from fundraising, advocacy, education.

NetSquared Camp Vancouver

Register for NetSquared Camp Vancouver in Vancouver, British   Columbia  on EventbriteDate: Saturday, August 14
9:00 am – 4:00pm
SFU Harbour Centre, 515 West Hastings Street
By donation!

Attention Social Change geeks! You are invited to join us at Vancouver’s first NetSquared Camp.

What’s that? It’s an unconference bringing together nonprofits, activists and social entrepreneurs with their friends and allies in the world of technology and communications (social media folk, developers, designers, writers, marketers….)

NetSquared Camp Vancouver will focus on practical skill development and peer learning, so come with your questions and experiences.

Example topics:

  • how do I grow and manage my email list?
  • What fundraising strategies work best online?
  • Facebook Groups vs. Pages – which is right for me?
  • What’s CRM and why should I care?
  • How do I make a blog work for my organization?
  • How do I create a social media strategy?
  • What are best practices for Google Adwords?
  • How do I make an awesome Youtube video that converts to web traffic?
  • What’s the point of your website?
  • What is Drupal and why should you care?

Got a great topic you’d love to share? Add it to our wiki.

Internet Help Desk:

Are you new to this newfangled internet stuff? Why not join us at the Internet Help Desk?

Get one-on-one help from local experts who can answer your questions about such topics as:

  • How to create an email campaign
  • How to use Google Analytics
  • How to setup  Google Adwords
  • How to create a free site using WordPress.com

It’ll be awesome fun. See you there! RSVP now.