Tag Archives: email marketing

website traffic growth for nonprofits

Website Traffic Growth for Nonprofits with Alison Knott

In this webinar, web and brand consultant Alison Knott shares tips and resources for nonprofits wanting to grow their website traffic.

Alison covers eight steps to website traffic growth, conducts live keyword searches based on audience suggestions, goes through a simple SEO checklist, and shares four steps to measuring your website traffic success.

Alison also shares valuable tools that can help your nonprofit increase website traffic, which you will find at the bottom of this post.

Watch the Webinar on Website Traffic Growth for Nonprofits with Alison Knott

The 8 Step Website Traffic Growth Approach for Nonprofits by Alison Knott

  1. Choose a Topic
  2. Perform an SEO Checklist
  3. Create a Newsletter Opt-In
  4. Create a Newsletter Sequence
  5. Create Newsletter Sign-up Locations
  6. Promote on Social Media
  7. Grow an Online Community
  8. Measure Success

Download the 8 step worksheet with more information and tips here: bit.ly/net2vn

Tools and Resources Mentioned in the Webinar

  • DripScripts: email sequence templates you can drag and drop into your mailing list platform of choice
  • Buffer and Hootsuite: social media management tools
  • SparkToro: search top hashtags and accounts based on your chosen topics
  • Google Analytics: website analytics, including referral traffic
  • Google Search Console: check indexing status and optimize visibility of websites
  • Yoast SEO: Wodpress plugin for search engine optimization
  • Customer Camp: deeply understand your customers and audience

About the Presenter: Alison Knott of Alison K Consulting

Alison K Consulting provides rebranding and website consulting for service-based businesses and organizations.

Join the NetSquared Vancouver Community!

NetSquared Vancouver gathers together nonprofits and activists, tech leaders and funders, and everyone who’s interested in using technology for social change. We’d love to have you join our Meetup Community: https://events.techsoup.org/vancouver



A HUGE thanks to our amazing community partners and sponsors. Give them love! Spend 💵with them!

Email automation for nonprofits event cover - icon of lightbulb with gears

Slides + Video: Email Automation for Nonprofits

We snuck a second meetup into November because we couldn’t pass up the opportunity to feature a special guest from Montréal. Antoine Bonicalzi of Cyberimpact introduced our nonprofit members to the basic concepts of email automation and walked us through the flowcharting process. 

Watch the video to discover how to start making email automation work for your organization. In this video you will learn:

• How to communicate more often and more effectively with volunteers, supporters and partners
• How to promote events and other fundraising activities
• How to build stronger relationships while saving time and energy thanks to automation


Antoine Bonicalzi has been involved in digital marketing since 2009. Occupying key roles in several agencies, he has helped hundreds of small businesses and organizations succeed with digital marketing.

Today, as the Marketing Director for Cyberimpact, a Canadian email marketing and marketing automation platform, Antoine has the responsibility of growing its user base across the country. His role involves communicating the secrets of email marketing and marketing automation to Canadian businesses and organizations through articles, training workshops and seminars.


A HUGE thanks to our amazing community partners and sponsors. Give them love! Spend 💵with them!

September’s Net Tuesday Vancouver has panelists

September’s Net Tuesday is next week, and I finally have all the panelists confirmed. Better late than never, I say. ?

TOPIC: Email communications – still alive and kicking

It’s easy to get distracted by that new-fangled social media stuff (so shiny!), but the folks on the ground in non-profits know that the real action’s in email. That’s where you raise the funds to advance your mission. That’s how you get people to show up to events. That’s how you get petitions signed.

There’s plenty of life left in email communications, and learning how to test, optimize, and integrate email campaigns is (I reckon) the best investment you can make in the online space.

Join a panel of  experts from Vancouver’s nonprofit community as they discuss the value of email to their organizations, how they manage and grow their lists, and how they test and measure their campaigns so that they’re constantly improving.

DATE: Tuesday, September 14
TIME: 5:30 (doors) 6:00pm (event starts)
LOCATION: W2 Storyeum, 151 W Cordova, Vancouver, BC


Meet your panelists:

BEN JOHNSON, Union Gospel Mission

Ben is an online marketing and research specialist. He’s raised over $1MM in donations online, currently works in the development department at Union Gospel Mission, and thinks email is the next big fundraising tool.

blog: http://979s.com.
email: [email protected]
linkedin: http://ca.linkedin.com/in/mrbenjohnson/

SHANNON  DAUD, Canadian Centre for Policy Alternatives
Shannon Daub is the CCPA-BC’s communications director and co-lead for the organization’s national online communications team.

The Canadian Centre for Policy Alternatives is a research institute focused on social, economic and environmental justice. The CCPA works closely with social movement groups to support education and mobilization efforts by bringing providing information, analysis and solutions in areas like climate justice, economic policy, health care, education, human rights and more. www.policyalternatives.ca •  www.policynote.ca

DUNCAN  OWEN, David Suzuki Foundation
Duncan has been with the David Suzuki Foundation for 1 ½ years focusing on fundraising campaigns (direct mail, telemarketing, email), supervising day to day operations of the donor relations team and looking to find innovation and efficiencies.

He’s got book learning too, including a Bachelor of Multimedia (Business Marketing) and a Graduate certificate of digital and direct marketing.
Born and raised in Melbourne, Duncan has been in Vancouver for 3 years.
linkedin: http://ca.linkedin.com/pub/duncan-owen/23/a4/527