How can your non-profit ‘win’ on Facebook? Many organizations measure their success on this platform using likes, comments, and shares. That’s why Darren Barefoot and Theo Lamb of Capulet Communications decided to look at what actually works on Facebook, and what type of content tends to gather high engagement.
How NGOs win with Facebook
What actually works in garnering likes, comments and shares on Facebook pages? Darren Barefoot and Theo Lamb analyzed 1000 posts from large environmental NGOs and are keen to report their findings. Learn who’s doing Facebook well, and what really works to increase engagement.
When: Tuesday, September 11, 2012, 6:00 PM To 7:30 PM
Where: W2 Media Cafe, 111 W Hastings, Vancouver, BC
ABOUT DARREN BAREFOOT
Darren Barefoot is internet famous. He has an honest-to-goodness wikipedia page.
He likes to play on the internet. He’s tweeted more than 17,444 times and it has been suggested that he’s Reddit’s biggest booster. Plus he’s co-written several books, the latest of which is Friends with Benefits: A Social Media Marketing Handbook.
ABOUT THEODORA LAMB
Theodora’s passion for non-profit causes led her to work in social media where she helps to strengthen online communities. She works with several organizations including the BC Children’s Hospital Foundation as an online community manager and with Mountain Equipment Co-op’s TheBigWild.org on wilderness protection across Canada. She’s also developed online communities for the BC Mental Health & Addictions Services, the Women’s Health and Research Institute and the Asia Pacific Foundation. Theodora’s background in radio and television allows her to bridge her passion for storytelling, media and the web and when she can, she loves to write about redheads.
OUR SPONSOR
Net Tuesday is thrilled to have the W2 Media Cafe as our venue sponsor for the 2012-2013 season.
They do cool things. Check them out!
… as told by Darren Barefoot and Theo Lamb at NetSquared Camp 2012.
Storified by Elijah van der Giessen · Sun, Apr 29 2012 20:16:08
Darren Barefoot presented at the September 2011 Net Tuesday and he killed. The kid’s a pro. He generously offered his slide deck and allowed us to record the session.
P.S. Darren and Julie Szabo also offer a Social Media Marketing Bootcamp. The next one is on October 21.
The slides
How nonprofits win with word of mouth marketing [slideshare id=9156501&w=425&h=355&sc=no]
The Video
[youtube http://www.youtube.com/watch?v=guOprYhxzJs]
Darren Barefoot presented at the September 2011 Net Tuesday and he killed. The kid’s a pro. He generously offered his slide deck and allowed us to record the session.
P.S. Darren and Julie Szabo also offer a Social Media Marketing Bootcamp. The next one is on October 21.
The slides
The Video
Photo: "Scott Beale / Laughing Squid"
How nonprofits win with word of mouth marketing with Darren Barefoot
with Darren Barefoot
RSVP
If you only engage in ordinary outreach activities – petition asks,
email marketing and Google AdWord buys – you won’t get noticed in a busy landscape where every nonprofit is vying for attention and support. Why? When everyone does the same thing, no one organization shines.
Truly remarkable organizations get their marketing done for them – for free – by their most excited, committed, passionate and devoted fans. They earn it by providing exceptional member experiences, by being unique, bold and creative. Word-of-mouth isn’t just about one-off gimmicks or “viral” campaigns. It’s an overall approach to movement building based on a new online reality where everyday people have become the most powerful marketing department on the planet.
In this session, we’ll discuss how nonprofits and charities are creating
remarkable online campaigns based on the theory and philosophy of
movement marketing. You’ll learn from experienced practitioners how to augment limited budgets with creativity and technology that will help your nonprofit get talked about.
DATE: Tuesday, September 6
DOORS AT 5:30 PM
EVENT STARTS AT 6:00 PM
LOCATION
W2 Woodwards
#250 – 111 West Hastings
Vancouver, BC
RSVP
ABOUT DARREN BAREFOOT
Darren Barefoot is internet famous. He has an honest-to-goodness wikipedia page.
He likes to play on the internet. He’s tweeted more than 17,444 times and it has been suggested that he’s Reddit’s biggest booster. Plus he’s co-written several books, the latest of which is Friends with Benefits: A Social Media Marketing Handbook.
For the official bio: http://www.darrenbarefoot.com/about.php
ABOUT OUR SPONSOR
The venue is generously provided by W2 Community Media Arts. They’re lovely!