Tag Archives: Beth Kanter

Handouts – Beth Kanter’s Nonprofit Digital Marketing Strategy Workshop

Handouts from Beth Kanter’s Nonprofit Digital marketing Strategy workshop at The Digital Nonprofit. This workshop was made possible through the special support of our friends at Harvey McKinnon Associates.

SLIDES

HANDOUTS

Persona Worksheet from NetSquared Vancouver
Nonprofit Supporter Empathy Map from NetSquared Vancouver
Storytelling Worksheet from NetSquared Vancouver

PHOTOS

Photos from the workshop, including group photo and worksheets.

RESOURCES

Digital Strategy Links

Social Media Trends and Research for 2019

Care2 Digital Outlook Strategy

http://www.care2services.com/2019-digital-outlook-report

Social Media Research Studies

https://buffer.com/state-of-social-2019

The Bots Are Here: Nonprofits in the Age of Automation

Personas

Nonprofit Guide for Personas
https://blog.hubspot.com/marketing/a-nonprofits-guide-to-building-audience-personas#sm.00017mih1cka5f1bzqi1gfppa52kb

How To Use Personas

https://www.theguardian.com/voluntary-sector-network/2013/jul/29/marketing-personas-nonprofits-fundraisers

Best Practices to Develop Donor Personas

How To Create Personas

https://www.brandwatch.com/blog/buyer-personas-wrong

Empathy Maps

How To Use Empathy Maps To Make Your Messaging Relevant to Donors
https://www.causevox.com/blog/making-your-message-relevant-empathy-maps/

What is An Empathy Map?

Agile Coaching Tip: What Is an Empathy Map?

Storytelling

Fox Valley Humane Association: Example

Nonprofit Storytelling Best Practices

Transmedia Storytelling

http://www.howtostory.be/transmedia-storytelling-whats-in-a-name

Social Media Strategy

Social Media Plan

https://blog.bufferapp.com/social-media-marketing-plan

Social Media Audit

https://blog.bufferapp.com/social-media-audit

Content

10 Steps to Improve Your Nonprofit’s Content Calendar
https://nptechforgood.com/2019/01/17/10-steps-to-improve-your-nonprofits-social-media-content-calendar-in-2019/

Repurpose Your Content

Content Creation Process

Writing Good Headlines

http://socialmediaslant.com/emotional-marketing-value-headlines

https://blog.hubspot.com/marketing/headline-writing-tips#sm.00017mih1cka5f1bzqi1gfppa52kb

https://www.poynter.org/2014/top-8-secrets-of-how-to-write-an-upworthy-headline/255886/

Visual Content Tools

https://blog.bufferapp.com/a-complete-guide-to-creating-awesome-visual-content

http://blog.hubspot.com/marketing/visual-content-creation-social-media

Visual Content Marketing: A Resource Guide for Marketers

Social Media Optimization

How To Craft the Perfect Social Media Post

https://blog.bufferapp.com/how-to-craft-the-perfect-post-on-facebook-twitter-and-instagram

Facebook Video

Facebook Video for Marketers: Strategy for Future Success
Guest Post: Facebook Video Tips from Non-Profit Marketers

Facebook Live

35 Facebook Live Ideas to Show the Impact of Your Nonprofit
Facebook Live for Nonprofits: 12 Tips for Getting Started [INFOGRAPHIC]

Facebook Messenger Bots

Creative Ways To Share Your Content

social-media-content-ideas-infographic-bw.png

Best Times to Post on Social Media Channels

https://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic

Engagement

https://blog.bufferapp.com/engage-quickly-authentically

Twitter Chats
http://www.bethkanter.org/twitter-chat/

Social Media Management

https://blog.bufferapp.com/social-media-management-tools

Champions

Leading on Social Media for Staff/Board

How Your CEO Can Use Social for Thought Leadership

Influencer Strategy

Message Amplification

http://sethgodin.typepad.com/seths_blog/2013/08/message-amplification-isnt-linear.html

Measurement

Social Media Metrics and Measurement

https://blog.bufferapp.com/learn-social-media-analytics

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

WORKSHOP with Beth Kanter – Nonprofit Digital Marketing Strategy: The Secret Sauce

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

  • When: Wednesday, June 12. 9:00 AM – 12:30 PM
  • Where: Creekside Community Centre
  • Price: $50 / $25 with a ticket to The Digital Nonprofit

WORKSHOP: Nonprofit Digital Marketing Strategy – The Secret Sauce

Beth Kanter will be hosting a workshop for organizations wanting to invest in improving their digital strategy. This hands-on workshop will be limited to 75 attendees.

Social media, mobile phone adoption, new digital payment methods, bots … there are so many digital channels for nonprofit marketers to engage and connect with people, and convert them to live long supporters. But with so many free and low-cost tools out there, how do you decide where to invest your time and resources for the most impact? How do you quickly and easily test those decisions to improve results?

This interactive workshop will help nonprofit marketers boost their digital strategy using a simple canvas, “Ready, Set, Go,” that will allow them to quickly develop and test a strategy that connects with your audience. This workshop is highly participatory, using hands-on methods and will draw from design thinking methods. It will focus on strategy, not tactics.

Beth Kanter

Master Trainer, Speaker, Author, and Blogger

Beth is internationally recognized thought leader in networks, social media, philanthropy, wellbeing in the workplace and training. Beth has over 35 years working in the nonprofit sector in capacity building and has facilitated trainings for thousands of social change activists and nonprofits on every continent in the world. She is an in-demand keynote speaker and workshop leader.

Named one of the most influential women in technology by Fast Company and one of the BusinessWeek’s “Voices of Innovation for Social Media,” Beth was Visiting Scholar at the David and Lucile Packard Foundation 2009-2013. She author of the award winning Networked Nonprofit Books and The Happy Healthy Nonprofit: Strategies for Impact without Burnout (http://bit.ly/happyhealthynpbook) published by J.Wiley. She writes “Beth’s Blog,” one of the first nonprofit blogs. Her clients include foundations, government agencies, and nonprofit organizations.

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

KEYNOTE: Beth Kanter – The Happy Healthy Nonprofit

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

Reserve Ticket

  • WHEN: Tuesday, June 11, 2019
  • WHERE: Roundhouse Community Centre
  • TIX: https://eventchain.io/event-details/156

The Happy Healthy Nonprofit: Linking Self-Care and Wellbeing to Organizational Impact

This keynote is about how and why it is important to treat self-care and a culture of well-being as an organizational strategy and cultural norm. When self-care initiatives are treated as “extras” instead of being built right into the fabric of an organization’s culture or leadership does not model the behavior, they often fall flat.

Beth will share the latest thinking on self-care and well-being in the nonprofit workplace based on the presenter’s book “The Happy Healthy Nonprofit: Strategies for Impact without Burnout.” Going beyond a narrow focus on physical health and wellness, she will share examples and insights from nonprofits that have created and implemented a culture of well-being in the workplaces that supports results.

Takeaways

  • Learn about the big return on investment that happens when your organization prioritizes well-being in the workplace
  • Understand the influence and role that leadership, employee engagement, and organizational culture play in implementing initiatives to encourage employee wellbeing
  • Learn about simple and examples to activate a culture of wellbeing in your organization’s workplace that truly has impact

Beth Kanter

Master Trainer, Speaker, Author, and Blogger

Beth is internationally recognized thought leader in networks, social media, philanthropy, wellbeing in the workplace and training. Beth has over 35 years working in the nonprofit sector in capacity building and has facilitated trainings for thousands of social change activists and nonprofits on every continent in the world. She is an in-demand keynote speaker and workshop leader.

Named one of the most influential women in technology by Fast Company and one of the BusinessWeek’s “Voices of Innovation for Social Media,” Beth was Visiting Scholar at the David and Lucile Packard Foundation 2009-2013. She author of the award winning Networked Nonprofit Books and The Happy Healthy Nonprofit: Strategies for Impact without Burnout (http://bit.ly/happyhealthynpbook) published by J.Wiley. She writes “Beth’s Blog,” one of the first nonprofit blogs. Her clients include foundations, government agencies, and nonprofit organizations.

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

Net Tuesday event notes: Event-based fundraising

Yahoo!

Last week’s Net Tuesday event was everything I could have hoped for. It’s been almost a year since I took over Vancouver’s Net Tuesday meetup from Joe Solomon and I’m thrilled with the evolution of the event. There’s now a strong presence from local nonprofits every month, and because the events have become less technical we’re getting questions from people outside Vancouver’s Technorati.

Image via CrunchBase

As always it’s the folks who volunteer to be speakers that make Net Tuesday work. Mad props to Sarah Hall for sharing her fundraising wisdom, love to Rob from Mobio for the smooth introduction to their iPhone app, and most especially to everyone who came out. You ask good, hard questions and the presenters love how engaged you are.

Twitter:

The group decided that we’d all use the hashtag #ntvan because it’s short and clear. So if you’re commenting on Net Tuesday Vancouver on Twitter please append a “#ntvan” to your tweet.

And why should you bother using hashtags? Because you can do cool things like the automated event summary on http://hummingbird604.com/

So, what did we learn this month? That there’s clearly no clear answers when it comes to friends-asking-friends fundraising platforms. There’s a TON of tools and there’s no obvious winner among the bunch. Based on your particular needs you’ll have to do some laborious research to find what’s best for you.

But Sarah’s best practices for fundraising apply to ALL of the online fundraising platforms, so give her slides another look (see below).

Notes from the Canadian Cancer Society’s  Sarah Hall: (with annotations by Eli)

[slideshare id=2518828&doc=bbuc2009ifesevent360final-091117073408-phpapp01]

Facebook causes – stops working in Canada as of May 31, 2010
Give Meaning – Vancouver-based
Artez – Toronto-based
Blackbaud Sphere/Kintera – not cheap!
Convio / Get Active -also not cheap!
Democracy in Action – A nonprofit Company
Salesforce.com – free licenses to the to the core product for charitable nonprofits.
Raisin
Chip In – a widget for accepting Paypal donations. You don’t need to be a nonprofit
Pinc Giving – based in Delta, BC
Canada Helps –  if you’re a registered Canadian charity you’ve already got a page here. Includes giving pages that anyone can setup. (thanks Ben for the correction)
Paypal – love ’em, hate ’em… they’re ubiquitous and easy to use.
Gift Tool – Vancouver-based.
Civicrm.org – opensource software… the sandbox demo they offer is quite impressive.

Also recommended – checking out NTEN and Techsoup to read more.
And checking out Beth Kanter’s blog.