RED Academy students create websites, apps and digital marketing strategies for social impact organizations and entrepreneurs with a vision to make the world a better place! RED students have worked for over 600 partner organizations and generated over $4 million value in pro bono work.
If you are interested in becoming a RED community partners, please contact [email protected] or submit an application through: https://redacademy.com/submit-a-project/
Digital Marketing Projects
Our Digital Marketing students will work with you to assess your goals, analyze your site performance and build a comprehensive multi-channel digital marketing strategy to achieve those goals. By the end of the project, you will receive the following:
• Website audit • Search Engine Optimization (SEO) audit and strategy • Social Media audit and strategy • Content strategy • Google AdWords campaign ad strategy and forecasting
• Social ad strategy and forecasting • Final presentation • Strategy report
April 12: Donation & Landing Page Certification Workshop
Net2van friend Brady Josephson is bringing a Donation & Landing Page Certification Workshop to Vancouver!If you’re wanting to raise more money online, asked if your donation page is good or could be better, or wondered how you can grow your email list then this workshop is for you. Through this full-day workshop, you will…
Know how to craft, implement, and optimize the 3 essential types of donation pages
Be able to create a high converting landing page for email acquisition offers to grow your email list
Get a workshop binder with notes to take home and reference
Have the chance to get your donation and landing pages optimized by the workshop instructors
Learn what other nonprofit fundraisers and digital marketers are doing, struggling, having success, etc.
Receive a NextAfter certification seal
Be eligible for 4 CFRE points/credits
What makes these workshops unique is that every single idea you’ll hear has been tested and proven with major nonprofit organizations, and is backed up by data and research from our library of over 1,300 experiments. You can learn more at bit.ly/vancouver-workshop and be sure to use the discount code NET2VAN to save $100.
Where should nonprofits focus their attention in 2019?
Net2van’s January meetup was a smörgåsbord sampler of #Tech4Good trends. This fast-paced evening of Ignite-style 5 minute mini-presentations shared the trends, tools, and techniques charities should explore to create more impact.
Rob Cottingham – Trust as the Killer App in the Age of Fake
Brady Josephson – Third Party Giving
Brady Josephson – Third Party Giving from NetSquared Vancouver
Kyle Thom – Video and Chat Tools to Advance Your Engagement Cycle
Kyle Thom – Enhancing Donor Engagement with Online Chat and Video from NetSquared Vancouver
Shoni Field – Blurring of the Lines Between Phone and Online; Getting Serious About Digital Lead Generation
Shoni Field – Trends in Digital for 2019 from NetSquared Vancouver
Jeff Harrison – AI and Machine Learning Trends for Nonprofits
Jeff Harrison – AI and Machine Learning for Nonprofits from NetSquared Vancouver
Jessica Macleod – How to Effectively Use Instagram Stories
Jessica MacLeod – Instagram Stories from NetSquared Vancouver
Matthew Pattinson – Uncovering Big Ideas That Matter With the Lean Canvas
Matthew Pattinson – Uncovering Ideas that Matter from NetSquared Vancouver
Daryl Hatton – the Market Shift From Major Donations to Micro-Donations and From Macro-Projects to Micro-Projects
Daryl Hatton – Crowdfunding Industry Trends from NetSquared Vancouver
The BC Chapter of the International Association of Business Communicators (IABC) will work with non-profit orgs to create a strategic communications plan for an event, project, announcement or campaign as well as assist in the implementation and evaluation.
September 11: CRMs for Nonprofits – Abandoning Excel for a grown-up CRM
RSVP for this free event.
It can be difficult for smaller organizations to follow expert advice and best practices for adopting and optimizing supporter relationships with a customer relationship management (CRM) platform, like Raiser’s Edge, Salesforce, Netsuite, NationBuilder or Keela.
When is the right moment to make the leap from a spreadsheet or ad hoc system to a CRM solution? And, which platform is the right fit for your organization?
This session features on-stage interviews with people who have confronted all sides of the CRM question: from within orgs and as consultants to them. Attendees will gain wisdom about when to adopt a CRM and what questions to ask to make the right infrastructure decisions for their organizations.
October 10: Donor Retention Best Practices
RSVP for this free event.
A strong fundraising program is an essential part of building a thriving non-profit. But when you have a small team and limited resources it can be hard to know where to focus.
In this presentation, Fawkes + Holly will offer research and experience on how to retain the donors you’ve worked so hard to acquire. You’ll leave the sessions feeling encouraged, equipped and armed with practical tools you can start implementing first thing Monday morning.
November 6: How to Maximize Data to Enhance Your Fundraising Programs and Campaigns
RSVP for this free event.
In this session, campaigners and fundraisers from any size organization will learn to use big data in a way they haven’t before. They will learn how to better target their messaging to influence people within their organization’s community to encourage them to give a gift or volunteer.
Whether through a direct mail appeal, cross fundraising approach or a face to face ask, data can help.
SPECIAL GUEST PRESENTER FROM TORONTO!
Allen Davidov is Director of Business Development at Environics Analytics in the not-for-profit practice. With nearly twenty years of experience, he is responsible for helping charities and foundations apply EA’s products and services to attract and retain donors, corporate partners and volunteers. Prior to joining EA, Allen successfully led marketing, annual giving, leadership giving and event initiatives at a number of organizations, including Sinai Health Foundation, Habitat for Humanity GTA, Canadian Breast Cancer Foundation, St. John’s Rehab Hospital Foundation at Sunnybrook Health Sciences Centre and North York General Hospital Foundation.
Got a nonprofit tech event that should be in the next newsletter? Let us know! Tweet at us using the hashtag #net2van.
JOBS AND VOLUNTEER POSTINGS
If you have a job to share tweet to @net2van or post to our post on the meetup discussion board.
Low-cost event known for its inspiring keynote addresses, practical workshops and relevant sessions with plenty of opportunities to network with colleagues and volunteers from across BC.
Everyone welcome! Anyone wanting to learn more about volunteerism and non-profit/charities sector can attend. Sign language interpreters are available making this event accessible for people who are deaf and hard of hearing.
Topics: Digital Youth Engagement, Volunteer Management, Crowdfunding, Community Gaming Grants & more.
Did you know that Google gives nonprofits $10,000 in free Google AdWords credits every month? It’s a hugely valuable resource to help drive traffic to your website, but administering your account can be tricky, especially at first.
Luckily our friends at RED Academy want to connect their marketing students with local nonprofits to help set up and administer a sustainable set of AdWords campaigns for your organization.
If you’re interested apply at https://goo.gl/forms/gYIVGM92G6K1zTt12