Join us on May 9, 2014 for The Digital Nonprofit. Leaders from the nonprofit and technology sectors will show you how to move beyond reactive tactics to thoughtful strategy.
The Multi-Screen World
With Monique Sherrett.
More than 60 per cent of North Americans own smartphones. Add desktop computers, tablets and laptops to the mix and there are more Internet-connected devices on the continent than there are people.
Get a tour of future-friendly best practices, tips and tricks for successfully running communications and social media channels in a multi-screen world.
From mobile web design trends to key lessons for writing for a small screen, you’ll come away with communication strategies that work in the age of mobile.f
Speaker Bio
Monique Sherrett (@somisguided) has a passion for all things digital, in particular how mobile is affecting marketing communications. She began her career as the web marketing manager at Raincoast Books, where she spearheaded the online marketing strategies for various Harry Potter campaigns, as well as launched Raincoast’s podcast series and blog in 2005. She founded Boxcar Marketing (@boxcarmarketing) in 2007 and has continued to help organizations drive traffic to their sites, analyze the impact that traffic has on the bottom line, and craft actionable meaning from reams of data. Her 1-minute marketing tips can be found at YouTube.com/boxcarmarketing and her online marketing advice is available at Boxcarmarketing.com/blog
Our Presenters
- The Engagement Pyramid: Keeping supporters engaged for the long haul with Reilly Yeo and Vojtech Sedlak of OpenMedia.ca
- The Abundant Not-for-Profit: linking engagement and technology with Lynda Gerty of Vantage Point
- Corporate Community Investment: How Technology is Improving Social Impact with Meriko Kubota of Telus Community Affairs
- Digital Philanthropy: What Does Charity Look Like in 2020? with John Bromley of Chimp.net
- Social Media Strategy for Nonprofits with Crystal Henrickson of Invoke Labs
- The Multi-Screen World with Monique Sherrett of Boxcar Marketing
- KEYNOTE: The Art of Explanation with Seattle’s Lee LeFever, Founder of Common Craft and author of The Art of Explanation