Testing Makes Perfect – How to Optimize Your Campaign through A/B Testing

During the 2015 election, the NDP Digital team ran hundreds of A/B tests on emails and landing pages to optimize their fundraising and mobilization programs. Michael Roy, the NDP’s Digital Director during the election, will talk about what they learned from their testing and optimization program, and show you how your next campaign can use A/B testing and optimization tactics to help achieve your goals.


5:30 – 6:00 PM: Networking and snacks

6:00 – 7:00 PM: Presentation

7:00 – 7:30 PM: Q&A and Wrap

7:45 – 8:45 PM: Post-event social!



For the past two years, Michael Roy served as the first National Digital Director for Canada’s NDP. Under his leadership, the Digital department raised $7.25 million from 63,000 donors, mobilized 65,000 people to attend events across the country, and recruited over 13,000 volunteers. Michael is now a Principal at Point Blank Creative in Vancouver.

Twitter: @mikleory

Instagram: @mikelroy


Event hashtag: #Net2van

Speaker: @mikelroy

Host: @Net2van

Venue Sponsor: @HiveVancouver

Event Sponsors: @TechSoup @NTENorg @iATSPayments @CIRAnews @onedaywebsite <a href=”https://twitter.com/adainetwork”>@adainetwork

Special Event Sponsor

Adai Network builds free and easy-to-use mobile and web apps to facilitate NGOs to increase their social impacts. Backed by big data analytics, its latest app Volunteer Rack aims to make volunteer opportunities and public events easy to manage and participate in.


Mobility Access: This venue does not have ramps and elevators and is not wheelchair accessible.

Hearing Access: Speakers at this event will use microphones.

Sight Access: Contact the organizers if you need an advance copy of the presentation.

We want everyone to be able to participate in the Net2Van community and events. Please don’t hesitate to let us know what we can do to accommodate your needs.