Tag Archives: google adwords

Get Google AdWords help from RED Academy

Did you know that Google gives nonprofits $10,000 in free Google AdWords credits every month?  It’s a hugely valuable resource to help drive traffic to your website, but administering your account can be tricky, especially at first.
Luckily our friends at RED Academy want to connect their marketing students with local nonprofits to help set up and administer a sustainable set of AdWords campaigns for your organization.
If you’re interested apply at https://goo.gl/forms/gYIVGM92G6K1zTt12
Chris (RED Academy) and Eli (net2van)

Preparation: Google Adwords Hands-On Workshop

We’re super excited for our Google Adwords Hands-On Workshop. The event is now full and there’s a waiting list. Please un-RSVP on meetup if you can’t make it anymore.

To ensure we make the best use of the time please following the steps outlined below and complete the survey.

PREPARATION

Before arriving for the workshop please ensure that your organization has:

  1. A free TechSoup Canada account: http://techsoupcanada.ca/
  2. Applied for your Google Grant: http://www.techsoupcanada.ca/en/support/google/FAQ
  3. Identified three landing pages on your webiste with a trackable conversion point (newsletter, donation, volunteer form, etc.)
  4. Bring a laptop and water bottle to the workshop

If you haven’t applied for your Google Adwords grant yet here’s a step-by-step process courtesy of Shyrie Maharaj: http://j.mp/2bjIWBV

We’ll split into three groups:

  1. Low: getting the grant, getting started, understanding AdWords, etc.
  2. Medium: tracking, monitoring, starting to optimize, etc.
  3. High: negative keywords, conversion tracking, getting to Pro, etc.

To help us assign you please fill out the survey: http://j.mp/2aX5pBu

DETAILS

WHEN: Wednesday, August 31, 2016, 1:00 PM to 4:00 PM
WHERE: Groundswell Cafe, 556 Powell St, Vancouver, BC. (you can buy food and drinks from the cafe)

AGENDA

  • Intro – Brady
  • Quick Overview/Recap of AdWords and Ad Grant – Brady
  • Outline Day and Intro Team – Brady
  • Break Into Groups
    • Work Session 1
    • Break and Q/A 1
    • Work Session 2
    • Break and Q/A 2
  • Recap, Wrap Up

If you have any questions please reach out to me at [email protected]

Storify: Maximizing your Google Grants budget for Nonprofits

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Google Grants slide screencap

Welcome to the Google Grants program! In this introductory session we covered program details, requirements, limitations, best practices, as well as how to maximize performance through optimization techniques.

What is Google Grants?
Google Grants is the non-profit edition of AdWords, Google’s online advertising tool. Google Grants empowers non-profit organisations, through USD 10,000 per month in in-kind AdWords advertising, to promote their missions and initiatives on Google.ca.

That’s right, $10,000/month of free adwords from Google for eligible charitable nonprofits. Apply today.


Maximizing your Google Grants budget for Nonprofits [June 4, 2013]

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Welcome to the Google Grants program! In this introductory session we’ll cover program details, requirements, limitations, best practices, as well as how to maximize performance through optimization techniques.

RSVP on meetup.com

When: Tuesday, June 4, 2013, 5:30 PM To 7:30 PM

Where: HiVE Vancouver, #210 – 128 W Hastings St, Vancouver, BC.

What is Google Grants?

Google Grants is the non-profit edition of AdWords, Google’s online advertising tool. Google Grants empowers non-profit organisations, through USD 10,000 per month in in-kind AdWords advertising, to promote their missions and initiatives on Google.ca.

That’s right, $10,000/month of free adwords from Google for eligible charitable nonprofits. Apply today.

This month’s guest

Alan AmeraultAlan serves as the Associate Director for the Digital Marketing team at Cardinal Path after joining the group in early 2012. He comes to Cardinal Path following 5 years in both the search and display media divisions of Microsoft Advertising. Spanning Seattle to London, he has collaborated with clients across several North American and European markets and a wide range of verticals. His current role with Cardinal Path spans a range of clients across a variety of online channels.

Twitter

  • Event hashtag: #ntvan
  • Group: @NetTuesday
  • Presenter: @CardinalPath
  • Venue sponsor: @HiVEVancouver
  • Social media sponsor: @HootSuite

RSVP on Meetup.com

When: Tuesday, June 4, 2013, 5:30 PM To 7:30 PM

Where: HiVE Vancouver, #210 – 128 W Hastings St, Vancouver, BC.

RSVP on Meetup.com

Agenda

  • 5:30 – 6:00 PM: schmoozing and snacks
  • 6:00 – 7:30 PM: Adwords for nonprofits