The Technology Strategy of Love – Tracy Kronzak of

NetSquared Vancouver
The Technology Strategy of Love – Tracy Kronzak of

Unfortunately we were only able to capture half of the conference opening keynote. 

Tracy Kronzak, Senior Manager, Partner Success at will share reflections on connecting the hard work of technology to the work of the heart of mission-driven communities. Technology strategy requires us to not only know the why of what we’re executing, but the why of what we’re here in service of, and delivery in support of peace and justice. “The greatest act of love is to be of service to another human being. We begin our journey at nonprofits because we act from the heart, and the execution of our technology becomes the new territory of the heart - worth the time, thought, and certitude that all matters of the heart engender.”

TRACY KRONZAK Senior Manager, Partner Success at

Tracy is the Senior Partner Success Manager at They are a CRM strategy and organizational technology leadership expert, having previously co-founded a Salesforce implementation firm and consulted on Salesforce for nonprofits for almost a decade. They are a Salesforce MVP alumna, Vice-Chair of the Amplify Board of Directors, holds a Masters of Public Administration from NYU, and is an ordained Rev. Priestess in a Goddess Church in California.

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Eli strives to be a connector - the interstitial tissue that holds the muscle of a community together. He's been a volunteer manager, an event organizer and a digital campaigner. Basically he'll take any gig that allows him to enable a group of passionate people to create things they love. Currently he's the NetSquared Community Manager supporting a global volunteer network of 50 monthly meetups for the nonprofit technology sector. Together they hold over 450 events per year.