$ocial Media? Using small wins to grow social media revenue

Ever heard it said “there’s no ‘$’ in social media. Just a plain old letter ‘s’?” Many organizations have found that a strong social media presence has not yet translated directly into significant fundraising revenue.

Shoni Field will share the BC SPCA’s experiences using a ‘small wins’ approach to growing their social media sourced revenue.

Using case studies that reference some of the BC SPCAs successful online campaigns including BC SPCA Medical Emergency, Second Chance Holiday Campaign, Calendar Contest and National Cupcake Days she’ll explore:

• Whether a shifting emphasis from transactional to relational fundraising fits better with the social media psyche. 

• How we move social media supporters out of their silo. 

• What role virtual peer2peer models can play in growing social media sourced revenue.



Shoni Field
As Director of Fundraising Innovation at the BC SPCA, <a href=”http://ca.linkedin.com/pub/shoni-field/30/545/751″>Shoni Field explores dynamic opportunities in micro-campaign and peer-to-peer fundraising that deeply engages their support base. Shoni has eighteen years of experience in direct response fundraising. She has worked with a range of non-profits including The Pembina Institute, Imagine1Day, EcoJustice, The Arthritis Society and the B.C. Cancer Agency.


5:30 – 6:00 PM: Networking and snacks

6:00 – 7:00 PM: Presentation

7:00 – 7:30 PM: Q&A and Wrap

7:30: post-event social. First round of drinks courtesy of sponsors iATS Payments and NTEN.


Event hashtag: #Net2van
Host: @Net2van
Presenter: @motherhoodissue @BC_SPCA


Mobility Access: This venue does not have ramps and elevators and is not wheelchair accessible.
Hearing Access: Speakers at this event will use microphones.
Sight Access: Contact the organizers if you need an advance copy of the presentation.

We want everyone to be able to participate in the Net2Van community and events. Please don’t hesitate to let us know what we can do to accommodate your needs.

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Eli strives to be a connector – the interstitial tissue that holds the muscle of a community together. He’s been a volunteer manager, an event organizer and a digital campaigner. Basically he’ll take any gig that allows him to enable a group of passionate people to create things they love. Currently he’s the NetSquared Community Manager supporting a global volunteer network of 50 monthly meetups for the nonprofit technology sector. Together they hold over 450 events per year.