Google AdWords for Nonprofits

Partner Event: 501 Commons
For details and to register:
Would you like to attract new clients, constituents, and volunteers to your organization? Have you tried free AdWords for Nonprofits, with mixed success? Please join 501 Commons for a free training on Google AdWords! In this session you will be able to compare and contrast real life campaigns and learn the dos and don’ts of AdWords. You will also gain an understanding of:
* The context and strategy behind a successful AdWords campaign
* New approaches to help you optimize your work with online search advertising
* Keyword Match Types and Ad copy tips
* Quality and Relevance scores
* How to use Extensions to your advantage

This is designed as a beginner’s workshop, but is best suited for those with some working knowledge of the AdWords interface. We hope to see you there! Meet the Presenter
Katherine Cleland owns and operates Cleland Marketing, a small business that develops customized marketing for profit and growth strategies for Small Businesses. She has been creating successful campaigns in Google AdWords for 12 years for her many clients, and now runs pay per click campaigns for more than a dozen small and medium businesses, including several nonprofits. Cleland Marketing focuses on technology, Cleantech, and high tech businesses. She is an advisor to the University of Washington Comotion CGF program, helping PI’s define their marketing strategies. Ms. Cleland has presented highly rated seminars on marketing at the UW Comotion Incubator, 501 Commons, Shoreline Lunch and Learn, Linn Benton Community College, Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp. She loves helping Non-Profits connect with their constituents.