During the 2015 election, the NDP Digital team ran hundreds of A/B tests on emails and landing pages to optimize their fundraising and mobilization programs. Michael Roy, the NDP’s Digital Director during the election, will talk about what they learned from their testing and optimization program, and show you how your next campaign can use A/B testing and optimization tactics to help achieve your goals.
When: Tuesday, June 14, 5:30 PM – 7:30 PM
Where: The HiVE, #210 – 128 W Hastings St.
- 5:30 – 6:00 PM: Networking and snacks
- 6:00 – 7:00 PM: Presentation
- 7:00 – 7:30 PM: Q&A and Wrap
- 7:45 – 8:45 PM: Post-event social!
For the past two years, Michael Roy served as the first National Digital Director for Canada’s NDP. Under his leadership, the Digital department raised $7.25 million from 63,000 donors, mobilized 65,000 people to attend events across the country, and recruited over 13,000 volunteers. Michael is now a Principal at Point Blank Creative in Vancouver.
Venue Sponsor: @HiveVancouver
Event Sponsors: @TechSoup @NTENorg @iATSPayments @CIRAnews @onedaywebsite
Mobility Access: This venue does not have ramps and elevators and is not wheelchair accessible.
Hearing Access: Speakers at this event will use microphones.
Sight Access: Contact the organizers if you need an advance copy of the presentation.
We want everyone to be able to participate in the Net2Van community and events. Please don’t hesitate to let us know what we can do to accommodate your needs.