VIDEO: Content Marketing for Nonprofits with Vanessa Chase

You might have heard of the term ‘content marketing,’ but is it something that non-profits should be dabbling in?


Content marketing is a valuable tactic that non-profits can use to drive traffic to their websites or other online channels, engage their community in original content and positions them as an expert in the subject matter. Non-profits have amazing content to share , but most of it is going unnoticed.

Let’s change that.

In this edition of Net Tuesday, we covered the basics of content marketing (ie everything you need to know), how and why non-profits can use this awesome tactic and look at some examples of non-profits who are rockin’ it.


Audience Video

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Eli strives to be a connector – the interstitial tissue that holds the muscle of a community together. He’s been a volunteer manager, an event organizer and a digital campaigner. Basically he’ll take any gig that allows him to enable a group of passionate people to create things they love. Currently he’s the NetSquared Community Manager supporting a global volunteer network of 50 monthly meetups for the nonprofit technology sector. Together they hold over 450 events per year.

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