[Webinar] Overcoming Bad Data: Solutions for Salesforce Data Pollution


What is bad data? Why should sales teams improve the quality of data in their Salesforce CRM? How can Salesforce administrators clean up their databases and maintain a consistently high level of data quality? Who should Salesforce administrators turn to for effective data quality solutions?

This webinar will answer these questions and more, explaining why data quality is mission critical to the enterprise and laying out a basic action plan for Salesforce administrators who want to neutralize the threat of poor data quality once and for all.

RSVP here:



  • Date:Thu, Oct 11, 2012
  • Time:01:00 PM CDT
  • Duration:1 hour
  • Host(s):Jason Kort

Presenter Information

Mark Esdale, Vice President, Business Development, CRMfusion, Inc.

 Mark Esdale is one of the original founders of CRMfusion Inc and a previous large scale enterprise Salesforce administrator. Mark entered the world of online CRM in 1998 and has been dedicated to it ever since. At CRMfusion Mark specializes in working with some of the largest Salesforce Org’s worldwide regarding solutions to their data quality requirements.
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Eli strives to be a connector – the interstitial tissue that holds the muscle of a community together. He’s been a volunteer manager, an event organizer and a digital campaigner. Basically he’ll take any gig that allows him to enable a group of passionate people to create things they love. Currently he’s the NetSquared Community Manager supporting a global volunteer network of 50 monthly meetups for the nonprofit technology sector. Together they hold over 450 events per year.

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