It seems that integrated campaigns are all the buzz these days. But what does “integration” even mean, how do you do it, and why bother with it? Ecojustice’s Kimberly Shearon shares three big lessons her team learned (the hard way) from its foray into the world of integrated campaigns. Also, pop culture references.
This podcast was recorded during The Digital Nonprofit 2019. Be sure to join us on October 6, 2020 for the next edition of The Digital Nonprofit.