The way web addresses work is in the midst of a revolution. After 20 years of .com, .org, .ca and a few others, there are now more than a thousand new top-level-domains available for use. Today you can register a web address at .vip, .ketchup or .swiss.

You may have seen a few of these domains in the wild already, but you can expect to see plenty more in the next few years. What does this shift mean for orgs? How can your organization explore the opportunities that all these new top-level domains represent? Why is .xyz so popular?

The co-founder of .ECO answers these questions and tells the story of their community-powered new domain.