What types of stories best engage your audience? How can you best move your supporters to action? Why do people give to your organization? By performing some simple A/B tests you can start to get the answers to these questions (and more) that can help you shape your marketing, communications and fundraising strategies. Brady presents a practical guide to A/B testing with a sample process, tool recommendations and a case study of a real A/B test.
When: Tuesday, December 4, 2012, 5:30 PM To 7:30 PM
Where: W2 Media Cafe, 111 W Hastings, Vancouver, BC
Agenda
- 5:30 – 6:00 pm: schmoozing
- 6:00 – 7:00 pm: Brady Josephson knocks your socks off
- 7:00 – 7:30 pm: Q&A
Brady Josephson
Brady is currently the Strategic Director at Charity Express, a Vancouver based digital agency serving small and medium sized nonprofit organizations. He’s a Board Member of The Seacrest Foundation (not affiliated with Ryan…), an Adjunct Professor of fundraising at North Park University and blogs often at recharity.ca and less often on The Huffington Post. You can follow him on Twitter at www.twitter.com/bradyjosephson.
Our sponsor
Net Tuesday is thrilled to have the W2 Media Cafe as our venue sponsor for the 2012-2013 season. They do cool things. Check them out!