Listening to Your Community: Using Social (Media) Intelligence

Produced by Emira Mears of Raised Eyebrow, with Rodrigo Samayoa (formerly of Lead Now) and Charly Jarrett (BCSPCA)

Learn how you can use social media to not just broadcast messaging but also listen to your community. Find out how to better serve your community of supporters and deepen connections through listening to what people have to say online.

This moderated conversation with two social media managers will use real life examples to uncover how these organizations have used social media to deepen engagement with supporters, adjust tactics and put new ideas into practice. We’ll be talking about how you can use both analytics and intelligence, but also storytelling from within your community to increase impact.

When: Tuesday, September 8 2015, 5:30 PM – 7:30 PM

Where: The HiVE, #210 – 128 W Hastings St.


5:30 – 6:00 PM: Networking and snacks

6:00 – 7:00 PM: Presentation

7:00 – 7:30 PM: Q&A and Wrap

7:45 – 9:30 PM: Post-event social!


Emira Mears is a Digital Strategist who specializes in working with the non-profit sector to ensure they’re getting the most out of their digital tools.

Rodrigo Samayoa is the former social media coordinator at In that role he managed a social media community of over 50,000 people and had to find innovative ways of engaging it with the campaigns of the wider 450,000+ Leadnow community.

Charly Jarrett is currently the Online Fundraising Coordinator at the BC SPCA. She has worked in nonprofit in various capacities for nearly a decade, but now specializes in online giving and ecommerce.


Event hashtag: #Net2van

Producer: @emiramears 

Panelists: @jorosafi and Charly Jarrett

Host: @Net2van

Venue Sponsor: @HiveVancouver

Event Sponsors: @iATSPayments @bgenerus @TechSoup @NTENorg @onedaywebsite


Mobility Access: This venue does not have ramps and elevators and is not wheelchair accessible.

Hearing Access: Speakers at this event will use microphones.

Sight Access: Contact the organizers if you need an advance copy of the presentation.

We want everyone to be able to participate in the Net2Van community and events. Please don’t hesitate to let us know what we can do to accommodate your needs.