[Slides & Video] Small Changes for Big Results: How to Optimize Your Online Donations

Is your online donation form communicating a strong reason for site visitors to take action and donate? Perhaps it’s time to take a critical look at your online donation form and how it’s motivating – or not motivating – your prospective donors. Research shows that even small changes can generate big results! We are thrilled to share the slides and video from NetSquared Vancouver’s October meetup where we learned more about some best practices that can improve and optimize your online fundraising efforts. This presentation is courtesy of iATS Payments’s Heather Ballachey.

Video

This webinar-style video captures the slides and audio from Heather’s presentation. However, you’re missing out on the part where we broke into groups to test each other’s donation forms on a mobile device. Try it. You’ll be horrified!

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About admin

Eli strives to be a connector – the interstitial tissue that holds the muscle of a community together. He’s been a volunteer manager, an event organizer and a digital campaigner. Basically he’ll take any gig that allows him to enable a group of passionate people to create things they love. Currently he’s the NetSquared Community Manager supporting a global volunteer network of 50 monthly meetups for the nonprofit technology sector. Together they hold over 450 events per year.