The Agile Approach To Creating Better Audience Engagement with Mack...

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The agile approach tocreating betteraudience engagementPresented by Mack Hardy,CEO Afﬁnity Bridge

CASE STUDY:ARRIVAL ADVISOR● Afﬁnity Bridge partnered withPeaceGeeks to create an app tohelp immigrants and refugeesse...

3● What groups or individuals havea vested interest in or inﬂuenceover what you’re doing?● Who will be using yourwebs...

● An iterative (agile) approachmeans testing your concept atregular intervals throughout theproject, and adjusting cour...

5● It’s impossible to see your ownproduct objectively.● You’re almost guaranteed toﬁnd that at least some of yourassu...

● Signiﬁcant cost savings by notspending development time ona concept that isn’t going towork for the audience.● There...

● Taking an iterative / agileapproach results in a much better,more cost effective product.● Involving audiences in the...

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