5 Ways to Boost Email Engagement Through Personalization with Megan...

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5 Ways to Boost EmailEngagementThrough PersonalizationFrontier Marketing Company | Megan McCaffery@frontiermarketingco...

1. CopyContent is king, and great personalizedcontent should feel like a letter from a friend.➔ *|FNAME|*Increases ope...

2. MetricsMaster the art of the Bespoke Ask™➔ High Value DonorsDonors who give more, don’t mindbeing asked for more (u...

3. LayoutLess is more, except when more is more.➔ Plain text/Stripped DownMake it look like an email from a friend.➔ D...

4. SegmentsGood data is your best friend. Somesegments to consider:➔ High Value DonorsOne donation can make or break a...

Hi Harold,I wanted to personally thank you for your supportduring our camp fundraiser last year. Yourcontinued support ...

5. Email ClientsAt least 50% of users view their emails on amobile device.➔ Mobile DevicesUsed primarily by those aged...

Thank You!For more great tip and tricks check out:Frontier Marketing CompanyReally Good EmailsNextAfterFrontier Marke...

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