How to Create Great Campaign Films For Your Nonprofit
Steve & Kat from Pull Focus Films delivered one-two knockout combo on great campaign film. Steve facilitated conversation around a variety of campaign films of various cause. Kat then followed with key tips to consider when making your campaign video.
- Testing Makes Perfect – How to Optimize Your Campaign through A/B TestingDuring the 2015 election, the NDP Digital team ran hundreds of A/B tests on emails and landing pages to optimize their fundraising and mobilization programs. Michael Roy, the NDP’s Digital Director du
Presenter: Michael Roy
Michael Roy (@mikelroy) | TwitterThe latest Tweets from Michael Roy (@mikelroy). #YVR based #digital strategist. Husband. Writer. Geek. Dog owner. Foodie. Photographer (and occasional amateur cinematographer). Ottawa, ON- For the past two years, Michael Roy served as the first National Digital Director for Canada’s NDP. Under his leadership, the Digital department raised $7.25 million from 63,000 donors, mobilized 65,000 people to attend events across the country, and recruited over 13,000 volunteers. Michael is now a Principal at Point Blank Creative in Vancouver.
It's All About Culture
Scientific methodFor a broader coverage related to this topic, see Research. The scientific method is a body of techniques for investigating phenomena, acquiring new knowledge, or correcting and integrating previous knowledge. To be termed scientific, a method of inquiry is commonly based on empirical or measurable evidence subject to specific principles of reasoning.
A fundraising Test
Two Tiers of A/B Testing
- Tier 1 is testing for immediate use. Tier two is for THE FUTURE!
TESTING EXAMPLES
- Event RSVP form
- Emoji or no Emoji?
Emoji vs no emoji? What gets more donations? Any guesses? #Net2Van pic.twitter.com/BLduVQyeeW
Elijah van der GiessenSweet! I've posted this to the NetSquared and Net2van blogs!2013-10-21T15:11:57.440Z